In recent years, Facebook videos have taken off. In fact, Facebook video ads get more engagement than their image-only counterparts.
If you are thinking about running video ads for your business, take a look at our 5 creative Facebook video ad examples to help you get started.
Jump ahead to:
Ad Example #1: Video For a Cause
Ad Example #2: Silly Video Ad
Ad Example #3: Meet The Team
Ad Example #4: Product Showcase
Ad Example #5: Before and After Montage
To view all of the ad examples, continue reading below. Or, if you want to get started on your own Facebook marketing plan, get in touch with the experienced team at Relevantly today.
5 Creative Facebook Video Ad Examples For You To Learn From
Continue reading below to learn from these unique and creative Facebook video ad examples
Facebook Ad Example #1: Video For a Cause
An example ad for a community garden
If you have a cause you are supporting or a project you have started or just finished, a video ad is the best way to showcase it to your existing customers and potential new customers or clients.
More and more businesses are working towards more sustainable practices, whether it is where they source their materials from or finding ways to help improve sustainability in their local communities.
Consumers not only notice, but also now seek out companies that align closely with their values.
For example, a recent study done in 2021 found that over a third of global consumers were willing to pay more for sustainable products and services.
This study also found that a huge number of consumers - 85% of them - have personally changed their shopping habits and behaviours by choosing more sustainable products when possible.
A video ad that shows you have the same values as the consumers will get more engagement and allow users to learn more about your business and your company’s values.
Facebook Video Ad Example #2: Silly Video
Sometimes, humour works to grab attention!
Using humour is often a good advertising technique - at least when done right. A lot of memorable ads, such as that Old Spice one that almost everyone knows about, used humour to sell, and it definitely worked.
Your business does not have to be a huge company to use humour. In the ad example, we have created above, we simply used a silly video of an inflatable tube guy with a (hopefully) catchy tagline to grab attention.
If you are stuck trying to come up with a good ad idea, try doing something a little different and see if it works. The reaction might surprise you!
Facebook Video Ad Example #3: Meet The Team
Videos containing faces and people attract attention
Video ads are the perfect way to help new customers or clients "meet” someone or multiple people from your team.
This can be an especially effective type of advertisement for businesses within the healthcare or wellness industries.
For example, a lot of people are afraid of going to the dentist. Some surveys have shown that 35% of people have dental anxiety! In some cases, this anxiety leads to people avoiding going to the dentist.
A video ad that shows a dentist casually talking and answering questions about a dental check-up can not only help ease nerves but encourage those who have been putting off going to the dentist finally book a cleaning.
This is not just a helpful tactic for dentists, but can be helpful for any type of business that relies on face-to-face interactions and a personal connection, such as wedding photographers, personal trainers, pet sitters, and more!
Facebook Ad Example #4: Product Showcase
A unique and visually interesting ad is sure to pique interest
If you sell a number of products, you can use a video ad to do a quality product showcase. These types of ads easily grab attention.
Image ads are a good way to show your products - but a video ad can really bring your products to life and show them off in a way that just can not be captured by photos.
Video ads that show products are typically short, very high quality, and may also advertise a sale or new product release.
Industries that may benefit from this type of video ad include retail stores and boutiques, cafés, toy stores, specialty stores, hardware stores, and other businesses that primarily focus on products rather than services.
Facebook Ad Example #5: Before & After
Before and after videos can work great for many industries
A before & after video showcase is a great idea for home renovation companies, landscapers, and other businesses that help homeowners improve their homes or items in their homes.
Before and after photos could be used in a carousel ad, but a video ad has the added benefit of audio.
You could choose to add an upbeat song or music in the background of the video, which can help evoke more emotion in your viewer.
Or, you could choose to narrate the video, talking about the improvements made or the ‘story’ of the project.
No matter what audio you choose for a video like this, it is a perfect way to show your skills and the quality of your work!
Facebook Video Ads:
Part of your Facebook Advertising Strategy
If taking a look at these Facebook video ad examples got you interested in creating ads for your own business, we are here to help.
If you are ready to begin working on your own Facebook advertising strategy, the experienced team at Relevantly can help you get started today.
At Relevantly, we have over 15 years of combined marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.
If you want to begin creating an effective social media marketing strategy for your own business, contact us today!
