Facebook ads for health and fitness businesses are a simple and effective way to reach new clients and promote your unique brand.
No matter what type of business you own, Facebook ads should be part of your digital marketing strategy.
Jump ahead to learn more about health & fitness marketing & ads:
1. Why do health & fitness services need Facebook ads?
2. Is Facebook a good place to advertise my business?
3. What kind of ads can you run on Facebook?
4. Examples of Facebook ads for health & fitness businesses
5. Start your Facebook marketing plan
Continue reading to learn more about using Facebook to grow your business. Or, you can talk to us at Relevantly and we’ll help you create the right marketing plan for your company.
1. Why do health & fitness businesses need facebook ads?
Did you know that as of early 2022, Facebook had over 2.9 billion users? When we look at just Canada, over 75% of the entire population is on Facebook.
The majority of Facebook users are between the ages of 18 and 44, with users aged 25-34 making up the biggest demographic.
This is great news when it comes to Facebook ads for health and fitness businesses, because the majority of people interested in these services also tend to fall within this age bracket.
For example, one study found that 80% of those who attend a gym are Gen-Z or Millennial.
Of course, gyms are not the only type of health and wellness service that can benefit from Facebook ads. There are a wide range of businesses that fall into the health, wellness, and fitness category. Some examples include:
Outdoor Fitness Training
Personal Training
Wellness Coach
Fitness Bloggers or Vloggers
Nutritionist or Herbalist
Personal Chef
Spa Businesses
These businesses may target users among a variety of demographics, and Facebook is a great place to find new clients and customers who may be interested.
As well, due to the COVID-19 pandemic, there has been a steep rise in the need for online and digital health and fitness services. Facebook is an excellent place to quickly and easily advertise online services.
“In a recent survey of millennials and Gen Zers, 81% and 50%, respectively, confirmed that they now prefer at-home to gym-based workouts.”
In 2021, 81% of users said that they tried online workouts - up from just 7% of users in 2019! Now that this trend has begun, there’s no stopping it.
If your business doesn’t currently make use of e-commerce, online or streaming services, this is a great time to begin. Facebook advertising makes it super simple to advertise your in-person and online services.
More and more users are now interested in virtual health and fitness services that they can access from home
Regardless of the types of services you offer, whether in-person, online, or a combination of both, Facebook is an excellent place to advertise.
Here are some more reasons why Facebook ads for health and fitness businesses work:
Show that your clients can trust you: Facebook ads allow you to establish trust with new customers, patients, or clients. When choosing a health or fitness company to work with, users want to ensure they will be working with someone who is safe, reputable, and reliable. Facebook ads allows your customers to get to know you better and see that you are an established business.
Target users that will most benefit from your services: Most fitness and health businesses have a specific target customer in mind, Facebook allows for complex targeting, so you can ensure that the people who see your ads are most likely to want to use your services.
Engage with your customers: Facebook ads are an excellent way to actively engage with your clients or customers. If they comment or message you, you can respond right away. Many users feel more comfortable using social media than a phone, so this can attract new customers that may have otherwise not reached out.
Overall, Facebook provides a great opportunity to easily manage your social media presence and show your potential new customers that you are a trustworthy business and have their best interests in mind.
2. Is Facebook a Good Place To Advertise My health or fitness Business?
Yes! As more users look online for health, wellness, and fitness services, they are more likely to engage with your ads.
Many health and fitness businesses establish a strong online presence because users are less anxious about reaching out online.
For someone just beginning their fitness journey, it can feel intimidating. They may not know where to begin or how to begin.
Running Facebook ads lets these users know more about you and will help them feel more comfortable reaching out, as they know they can easily send you a message or even leave a quick comment to find out more.
Whether you are targeting those new-to-fitness or looking for experienced wellness clients, Facebook ads allow you to easily reach your ideal audience.
“Facebook advertising, specifically, is a hyper-targeted way to get the word out about your gym or fitness studio and reach your ideal customer on social.”
Facebook ads for health and fitness: Facebook is the perfect place to find and reach your target audience
Although Facebook is a social media platform, it has increasingly become a place where users not only accept advertisements, but actively look for products and services on the platform.
Facebook allows businesses to target users based on specific demographics, such as age, interests, and location.
Because of this, your businesses can easily target the types of users that are most likely to need your unique services.
Facebook allows you to target specific audiences
Let’s take a look at the example ad above for our mock wellness business:
This Facebook ad is targeting:
Women
Ages 22-35
Within 15 miles (25 km) of Hamilton, ON
On the right side of the ad setup, it shows an estimate of the ad’s audience. Facebook estimates that:
This ad could be seen by 164,000 people in the Hamilton area
This ad could reach 1,900 - 5,400 people per day
This ad could result in 52 - 150 landing page views* per day
* A landing page view is when someone clicks on your advertisement link and is redirected to a page on your website, such as your contact page
You can target very specific audiences - for example, if you own a women’s gym or a business that helps elderly patients
In the mock ad we set up above, we created it with a budget of only $150.00! And yet, even with that small budget and our very specific target audience, our ad could reach over 150,000 local potential clients and result in up to 150 new visitors to our website per day.
Now, it’s unlikely you’ll be able to serve over 100,000 people, of course! But only a portion of those will reach out to you. And don’t forget the power of brand awareness.
That many people seeing your ad means that thousands of people will see your business name, logo, and more information about you.
No matter who your target audience is, Facebook allows you to reach the customers and clients who will most benefit from your unique services.
3. What kind of ads can you run on Facebook?
When it comes to Facebook ads, you have a lot of options. Continue reading below to learn a bit more about some of the most popular choices.
SINGLE IMAGE ADS
A single image ad is an advertisement that showcases one large image. This is great choice if you want to present a high-quality image of a product, want to show off your building or work space, or show a picture of a staff member so users can feel like they can get to know your team better.
CAROUSEL ADS
Carousel ads display a collection of images that allow the user to scroll through using the arrows provided.
Carousel ads are excellent if you want to show multiple products or services that users can choose from.
An example of a carousel ad for a health/wellness business
If you have multiple staff at your facility, carousel ads are also an excellent way to help users “meet” your staff! This is even more important during the pandemic, as some people may not feel comfortable choosing in-person services and may not get the chance to actually meet your staff.
VIDEO ADS
Facebook also allows you to create video ads. Video ads are an amazing tool for health and fitness businesses because they show your services in action. You can choose to showcase a workout routine, share a client story, or show some products and how to use them.
4. Examples of Facebook Ads For healthcare and health and fitness services
At Relevantly, our team specializes in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
When it comes to health and fitness advertising, there are so many options to test. Not sure where to begin?
Here, we’ve made a few examples for you to get some inspiration from and to see what is possible when it comes to Facebook advertising for health & fitness services.
Ad Example #1: new service launch
When your business launches a new product or service, that is an excellent time to advertise - especially if the launch comes with a discount or time-limited special offer.
Users are often interested in what’s new (or improved) so this is a great way to pique interest in new users, and potentially get existing customers to choose additional services too!
Example Ad #2: silly meet the team
Carousel ads are the perfect choice if you have. a number of high-quality images that you want to share. We also know that humour works really well to capture attention online - so don’t be afraid to. try something a little silly or fun, especially if that’s on-brand for your business.
Ad Example #3: client story video
Facebook video advertisements are excellent for engagement and can often generate. a lot more ‘buzz’ than traditional image ads.
Videos are. a great way to showcase a particular story, such as an inspiration story from one of your customers or clients, or a staff member sharing how they came to work at your business.
Marketing & Facebook Ads For Health and Fitness Services
Start your digital advertising plan
We understand that most small businesses have had to adjust and adapt in the wake of COVID-19. Health and fitness businesses are among one the most impacted, and we are here to help.
If your budget has been affected, there is good news. Facebook marketing is highly flexible and can work with budgets of all kinds.
One of the best ways to ensure you get the most out of your marketing plan and budget is by working with marketing professionals.
As well, at Relevantly, we want to help small businesses that have been impacted by the pandemic at a discounted rate.
At Relevantly, we have helped small businesses, including healthcare services, across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your health, wellness, or fitness business, finding new patients, and improving your brand, fill out the contact form below to get in touch with someone from our team.
We are available to chat with you Monday - Friday, 9-5. We will be in touch within 60 minutes of your email during business hours.
