Facebook ads for medical services are a great way to reach new patients and let others know more about your unique business.
No matter what type of medical business you own, Facebook ads can be a pivotal part of your social media marketing strategy.
Jump ahead to learn more about medical services marketing & ads:
1. Why do medical services need Facebook ads?
2. Is Facebook a good place to advertise my business?
3. What kind of ads can you run on Facebook?
4. Examples of Facebook ads for medical services
5. Start your Facebook marketing plan
Keep reading to find out more about using Facebook to grow your business. Or, you can contact us at Relevantly and we’ll help you develop the right marketing plan for your company.
1. why medical services need facebook ads
Did you know that as of early 2022, Facebook had over 2.9 billion users? When we look at just Canada, over 75% of the entire population is on Facebook.
There are a wide range of practices that fall into the medical services category. Some examples include:
Physiotherapy
Midwifery & Childbirth Services
Doctors Offices & Family Practices
Lactation Consulting
Occupational Therapy
Diabetic Care Services
Nutritionists & Dieticians
These businesses may target people of many age ranges and demographics, which makes Facebook a great place to find patients who may be looking for local medical services.
“When choosing a healthcare provider, 69.9% consider a positive online reputation to be very or extremely important.”
As noted on Digitalis Medical Blog, digital advertising continues to grow for medical services in 2022. Not only that, but social media advertising works for medical professionals.
Here are some key stats from 2022 Healthcare Marketing Statistics:
Social media ad visitors convert at twice the rate as search-based ads
60% of visitors click through and view websites of health-based companies that provide relevant and helpful information
In 2020, over 95% of consumers said that social media was one of the best ways for healthcare services to reach patients
The COVID-19 pandemic has had a clear impact on medical services. As it became more difficult to speak to medical professionals in-person, many providers made themselves more easily available online.
Patients often appreciate being able to find and access healthcare services for themselves and their family members easily online
Even as many healthcare services return to their normal practices, patients have appreciated their healthcare providers being more available online.
Not only that, but when it comes to healthcare, patients are rightfully careful about who they choose to work with. They want to ensure that they get the best care for themselves and families.
Facebook ads a great way to:
Show that your patients can trust you: Facebook advertisements allows you to establish trust with new patients. They can see that you are a reputable business and provide the services that they need. You can showcase patient reviews and testimonials and also introduce your staff and healthcare team to new and potential patients.
Target patients that will most benefit from your services: Whether you are targeting an age group or a certain location, you can target very specific demographics that will most benefit from your services (for example, childbirth services may target women of childbearing age, paediatric services may target parents.)
Engage with your patients: Facebook ads allow you to actively engage with patients, whether it’s through comments on a picture ad or by encouraging them to send you a private message to learn more about your services.
Facebook provides a great opportunity to easily manage your social media presence and show your potential new patients that you are a trustworthy business and have their best interests in mind.
2. Is Facebook a Good Place To Advertise My healthcare Business?
Yes! As we mentioned above, more and more users are turning to social media to find services - including healthcare services.
Many even prefer to reach out via social media platforms like Facebook, as it feels more casual and less intimidating.
As we’ve seen social media trends shift in general due to the COVID-19 pandemic, this has been especially true in the medical field.
“Social media is overwhelmingly effective in reaching consumers. When it comes to content marketing, social media has been the most leveraged channel for hospital marketers during the pandemic—and the most effective.”
Facebook is an effective place to advertise healthcare services
In general, social media has become a place where consumers look to find products and services of all kinds - including healthcare services.
Since Facebook has the ability to target consumers based on specific demographics, such as age, interests, and location, healthcare providers and businesses can easily target users that are most likely to need their services.
Facebook ads for medical services: Facebook makes it easy to target those most likely to require your services
Let’s take a look at the example ad above for our mock medical service.
This Facebook ad is targeting:
Women
Ages 22-35
Within 15 miles (25 km) of Hamilton, ON
Take a look at the right side of the sample ad. It shows an estimate of the ad’s audience, calculating that:
This ad could be seen by 164,000 people in the Hamilton area
This ad could reach 1,900 - 5,400 people per day
This ad could result in 52 - 150 landing page views* per day
* A landing page view is when someone clicks on your advertisement link and is redirected to a page on your website, such as your contact page
Facebook ads allow you to target specific groups - such as pregnant women or those who have recently given birth
In the mock ad we set up above, the budget was only $150.00. And yet, even with that small budget, our ad could reach over 150,000 local potential patients and result in up to 150 new visitors to our website per day.
Of course, you won’t be able to take on 150,000 new patients! But of those people reached, it is likely a portion of them will not only be interested in your services, but will reach out to you to learn more.
No matter who your target audience is, Facebook allows you to reach the patients who will most benefit from your medical services.
3. What kind of ads can you run on Facebook?
When it comes to Facebook ads, you have a lot of options. Depending on what you want to accomplish from your ad and the visuals you want to use, one option may be better than the others.
SINGLE IMAGE ADS
Single image ads allow you to showcase one large image. Single image ads are a great choice if you want to showcase a specific service, highlight a patient review, or let new patients learn more about one of your staff members.
CAROUSEL ADS
Carousel ads display a collection of images that allow the user to scroll through using the arrows provided.
You may want to use a carousel ad to show your potential new clients the services you offer. This is a great idea if you offer a broad range of services at your clinic.
An example of a carousel ad for a healthcare clinic
Carousel ads can also be a good way to let patients “meet” your staff. This can help potential new patients feel more comfortable with you and your business!
VIDEO ADS
Facebook also allows you to create video ads. Video ads can be used to showcase a patient story, advertise an upcoming event such as a fundraiser for a cause, or highlight a specific service you want your patients to learn more about.
4. Examples of Facebook Ads For healthcare and medical services
Here at Relevantly, we specialize in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
We understand that healthcare professionals are busy enough as it is! It often makes sense to outsource your marketing to someone else as you simply don’t have the time to manage it yourself.
Not sure what to expect from healthcare-related ads?
Here, we’ve made a few examples for you to get some inspiration from and to see what is possible when it comes to Facebook advertising for medical services.
Ad Example #1: awareness ad
Single image ads are the perfect choice if you want to display one large image. These types of ads can definitely make an impact!
If you are trying to bring awareness to a certain condition, disease, or ailment, single image ads offer a great opportunity to combine imagery with text to help educate users and potential patients.
They also provide a good opportunity to encourage users to make a donation or get involved in a cause you are connected to.
Example Ad #2: meet our staff
Carousel ads work perfectly to let patients “meet” the medical staff you have on your team. Patients may feel nervous about needing healthcare services, so this is a good way to help them feel more comfortable with your staff.
Ad Example #3: patient story video
Facebook video ads often get more engagement that image advertisements. Videos are captivating and often less “salesy” than traditional photo ads, so users are more likely to engage with them.
Video ads can be used for medical services in a variety of ways. One great way to utilize video ads is by showing a patient story.
Personal stories are likely to get engagement while also showing interested patients that you are a trustworthy business.
Marketing & Facebook Ads For Medical Services
Start your digital advertising plan
We know that healthcare workers are busier than they’ve ever been, and often don’t have the extra time to invest in social media marketing.
Along with investing time, medical service businesses may also be worried about what budgeting for social media ads looks like.
Fortunately, Facebook marketing is highly flexible and can work with budgets of all kinds. One of the best ways to ensure you get the most out of your marketing plan and budget is by working with marketing professionals.
When you work with the pros, they have the experience and expertise needed to create highly effective ads that target the right demographic.
Facebook ads for medical services do work. It’s proven that patients look to social media to find healthcare services. However, it’s important that the ads are carefully crafted and target the right people.
At Relevantly, we have helped small businesses, including healthcare services, across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your healthcare business, finding new patients, and improving your brand, fill out the contact form below to get in touch with someone from our team.
We’re available Monday - Friday from 9-5. We will be in touch within 60 minutes of your email during business hours!
