At Relevantly, we help small businesses across Southern Ontario, Canada, and North America take charge of their social media marketing strategy. Learn more about our Facebook marketing services below.
Our Facebook Marketing Services
Facebook Advertising
Let us create a social media marketing strategy for you! This includes designing attractive ads, creating custom targeting, writing ad copy, and so much more.
Data & Analytics
Running your ads is really only step one. Ongoing data and analytical services ensure that your ads are immediately optimized and always running at their best.
Social Media Audits
A social media audit will take a deep dive into your existing content and help us learn how to most effectively market to your target audience.
If your small business is in need of Facebook marketing services, Relevantly can help.
Click To Learn More:
Facebook Advertisements: An Introduction
Stop The Scroll: How Professional Designed Ads Can Grow Your Business
Social Media Audits: The Get Inside Scoop On Your Accounts & Ads
Data & Analytics: Learn How To Get The Most Effective Ads
Why Choose Paid Ads: Is This The Right Choice For My Business?
Relevantly is based out of Waterloo, Ontario, but services clients across all of Southern Ontario, Canada, and even the United States.
Learn more about us and our services below, or contact us now to chat with someone from our team.
Facebook Marketing Services
When you think about Facebook marketing, what’s the first thing that comes to mind?
Most likely, you think about a paid advertisement. That is a big part of Facebook marketing - but it’s not the only thing.
Did you know that 95% of marketers use Facebook, yet 60% of small businesses feel like their Facebook ads are failing?
We’ve run hundreds of ads for businesses both big and small across Southern Ontario and North America and we’ve learned a lot through the years, including what to focus our Facebook marketing efforts on.
There are a variety of Facebook marketing services that, when combined, create an effective marketing strategy that can quickly help grow your business.
Facebook Advertisements
An effective ad targets the Facebook users most likely to be interested in your products or services
Facebook advertisements are an effective way to gain brand recognition, increase your sales, and help create repeat customers.
According to Adespresso, 57% of consumers say that social media influences their spending habits - and of that 57%, 44% say that Facebook is the #1 influencer!
Simply running a Facebook ad isn’t enough, however. It’s important that your advertisement is carefully and effectively crafted. Let’s take a quick look at the example ad below for a fictional Real Estate business.
High-quality ads include effective imagery, text, and call to actions
What do you see? First off, there’s a high-quality picture that will hopefully catch the attention of those looking to buy a mid-sized modern home.
Next, the text is important too - what information should be included? How much text should there be? What should the button say?
All of these seemingly little choices add up, and a professional marketing company will know exactly how to craft the most effective ad.
It’s important to remember that when you work with a Facebook marketing service, they will not just create an ad - anyone can do that - they’ll help ‘stop the scroll.’
“Stop The Scroll” With Effective ads
“Stop The Scroll” - Your target audience will be captivated by your ads!
At Relevantly, we do more than simply create an image and hope for the best. Our Facebook advertising services including:
Professionally designed graphics: Keeping your brand colours and styles in mind
Eye-catching content: Crafting a combination of text headings and graphics to grab attention
Non-invasive selling: Ensuring the content you put out will make a positive impact on your customer’s newsfeeds
Intentional targeting: Creating an effective target audience to ensure only potential customers see your ads
If you’re ready to learn more about how Relevantly can help create attractive and effective Facebook ads for your business, contact us now!
Social Media Audits
An audit can evaluate your online presence and identify areas
for improvement
When it comes to Facebook marketing, are you not sure where to start? Not sure what’s already working for you - and what’s not?
Through social media audits, you will find out why your results seem to fluctuate so much, what methods are working, which can be improved, and which can be removed altogether.
At Relevantly, our social media audits consist of:
Thorough evaluations of your online presence - including any existing ads your business has run
Follower analysis and follower growth
Current social media handles and accounts
Engagement rates across platforms
Competitor analysis, to see how you score in comparison to your local competition
A social media audit will help your Facebook marketers learn what works best for your unique business. That way, you can get consistent results.
Data and Analytics
Analyzing the results of each ad ensures there is a follow-up after it runs
Think of Facebook marketing as a three-step process. Step one would be your social media audit to determine what will work for your business.
Step two would be actually creating your ad, making a target audience, and running the advertisement.
Now, without a next step, there would be no follow-up.
Though a social media audit can give you a good idea as to what will or won’t work, and an attractive ad with a great headline is likely to gain attention, it’s impossible to know exactly how an ad will perform - until it’s out there, running.
That’s why data and analytics should be the third, and in some ways, the most important step in the entire process.
Results from a one-day ad with a $200.00 lifetime budget
At Relevantly, we ensure that each ad is thoroughly analyzed after it’s completed. We also understand important statistics that will help gauge whether or not an ad was truly effective.
For example, one 24-hour ad we ran for a client had a lifetime budget of $200.00 and ended up with a $0.07 cost-per-click (CPC) result - which is significantly lower than the 2019 average CPC result of $1.86!
However, although a low CPC result is good news - it’s not the only thing that matters. Getting a ton of clickthroughs to your website is not particularly helpful if it doesn’t result in any sales!
Your Facebook marketing team should have the experience and knowledge to be able to analyze the results from each of your ads, present that information to you, and act on what they’ve learned.
why choose Facebook marketing?
You likely ended up here because you searched ‘Facebook marketing services near me,’ or something similar!
However, you may still be wondering if Facebook marketing is right for you, or worth the investment.
If these are questions you have, continue reading below to learn more about why millions of businesses both large and small choose Facebook marketing every single day!
1. You can reach thousands of local customers on a budget
Everyone you know is probably on Facebook - or at least has an account. Did you know that there are 2.8 billion monthly users on Facebook? That means approximately 30% of the entire world is on Facebook!
As of mid-2021, Facebook has 28 million Canadian users. So looking at Canadian stats, that means approximately 73% of Canadians are on Facebook!
With Facebook ads, your potential reach is huge. You have the ability to advertise to millions of people across Canada, and likely, thousands or even hundreds of thousands of local consumers.
2. Facebook marketing is cost-effective for your business
Facebook marketing is one of the fastest ways to make money, and it is also one of the most cost-effective marketing strategies currently available.
“Today, driving sales with Facebook ads is one of the fastest ways to make money”
An effective ad will typically have a low cost-per-click result. Not only that, but you don’t need a huge budget to run an ad that results in sales.
For example, a month-long ad with a budget of $600.00 could potentially result in up to 16,000+ website clicks!
Even with a smaller budget, your ads can still reach thousands of users
Plus, when you work with a professional marketing team, they will ensure your target audience is as effective as can be - which means those website clicks will ideally result in sales, not just clicks.
3. Facebook marketing provides two-way communication
Facebook allows you to easily communicate with potential customers
Another advantage that Facebook advertising has over other forms is that it allows for two-way communication between customers and businesses.
For example, a poster, newspaper ad, or even a TV ad is one way - you present your information, and consumers view it (or they don’t).
Social media advertising allows users to like (or dislike), comment, and even share your content.
You get real-time feedback from the consumers you are targeting. You can see right away if your content connects with your user-base.
Choose Relevantly For Your Social Media Marketing Services
Ready to get Facebook marketing services that work for your unique wants and needs?
Relevantly provides advertising and social media marketing near you - in the GTA, Kitchener, Waterloo, Southern Ontario, and beyond.
You can rely on the experts at Relevantly to help create an effective marketing solution for your small (or not-so-small) business.
