Facebook ads for realtors are a great way for real estate agents to reach the right clients - whether you are looking for new customers to work with, or looking for buyers to choose a client’s beloved family home.
Here’s what you need to know about Facebook ads for realtors:
Facebook ads work to get realtors sales > Learn More
Facebook ads are versatile, attractive, and can generate leads > Learn More
Facebook ads generate leads by reaching lots of users > Learn More
Retargeting allows realtors to reach already engaged users > Learn More
Realtors may spend around $200-$800 per month on ads > Learn More
Facebook allows realtors to use a wide range of ad styles > Learn More
View Facebook ad ideas for realtors > Learn More
If you’re looking for Facebook tips for real estate agents to improve your digital marketing strategy, Relevantly can help. Let’s connect.
Do Facebook Ads For Realtors Work?
If you are just beginning to work on your social media marketing strategy, you may be wondering if Facebook ads are worth it. Do they really work?
The short answer is, yes.
The longer answer is still yes, but it is important to note that the ads must be created in a way that will best reach your target audience.
For example, if you are selling a home in Kitchener-Waterloo, you probably only want to target homeowners who already live within the area.
Of course, some buyers may be looking to move from a different province or even country, but that is unlikely.
You are going to want to narrow down your audience to reach only those who are most likely to buy and/or need a local real estate agent, depending on what you are looking for.
When it comes to Facebook ads for real estate buyers, targeting the
right audience is important!
For instance, take a look at the example above. This example ad targets men and women ages 25-55 who live within 25 miles (40 km) of Kitchener.
Even with this highly defined target audience, Facebook predicts this ad could be seen by over 400,000 users and reach anywhere from 625 - 1,800 people per day!
Did you know that in Canada, the average age of a first-time homebuyer is 32; and the average age of Facebook users is 40?
This means that there will be a lot of overlap between those looking for a home and those using Facebook.
Realtors are lucky in that regard since Facebook users tend to be older and in a position where they can buy a home or even invest in multiple properties.
Why Facebook Ads Are Great For Realtors
We already pointed out a few reasons above why Facebook advertising for realtors is a great choice, but there are actually quite a few more reasons why your realty business can benefit from Facebook ads. This includes:
Quality Content That Grabs Attention: Nowadays, the real estate market is extremely competitive, which means homeowners are likely to have completed renovations on their home, staged the property, and ensured it looks as good as possible. These attractive images can be used in your ads and will be sure to grab the attention of anyone looking for a new home.
Versatility: You may work within a small service area, or you may be willing to drive hours between clients. Fortunately, with Facebook ads, you can target customized, unique audiences for each ad to ensure every single ad has been optimized to reach the right viewers.
Carousel ads are one of the best Facebook ads for realtors because they can showcase a variety of high-quality images.
Lead Ads Can Generate Immediate Leads: It can sometimes be difficult to get potential new clients to click on an ad, go to your contact page, and fill out a form. However, Facebook lead ads contain a pop-up form that appears when someone clicks on your ad, allowing potential customers to reach you right then and there!
Great For Brand Recognition: Real estate is a competitive market, so brand recognition is more important than ever. If you want to reach new clients, trust is important - and Facebook ads are an excellent way to create and build a trustworthy brand.
How Facebook Ads Generate Leads
Realtor Facebook ads can easily and quickly generate leads. When running an effective Facebook ad, you may notice leads within the first few hours, especially if you have a larger budget.
Facebook ads can reach hundreds, or even thousands, of people within your target demographic after running for only 24 hours.
To get into the specifics, Facebook ads can generate leads by:
Allowing your potential customers to fill out a lead generation form
Pointing your potential customers to Facebook Messenger, allowing them to send you direct messages on Facebook
Sending your potential customers directly to your website’s contact page containing your contact form
These are the direct ways that Facebook ads can generate immediate leads. However, it is also important to remember that, as mentioned above, Facebook ads help create trust and brand recognition.
When a potential customer sees your brand over and over again, they will come to recognize you.
So, one single ad may not result in an immediate lead for some, but as your brand grows and becomes more recognizable, you may end up getting more leads simply because you have become a well-known and trusted local business.
Retargeting: What is it & how does it Work?
Did you know that Facebook allows something called Retargeting?
Retargeting (also known as remarketing) is the process of targeting Facebook users who have already interacted with you in the past (e.g. have already visited your website).
Retargeting is an important tool when it comes to Facebook marketing for realtors, as you can create very specific targeting.
So, what exactly does this mean? Well, this means you can create a target audience of users who you know are interested in your services - those who are most likely to engage with you and your content.
The best part about retargeting is that we know it works. From Single Grain:
“Website visitors who are retargeted with display ads are
more likely to convert by 70%”
Retargeting is actually quite simple, Facebook allows you to utilize this awesome tactic once you have installed the Facebook Pixel on your website.
If you do not already have the Pixel, you can learn more about it here. You can also contact us at Relevantly to learn more about the benefits of the Pixel and how we can help set yours up!
How Much Should a Realtor Spend on Facebook Ads?
Here are some Facebook tips for real estate agents - how much should you spend on ads? The biggest question you may have when it comes to ads is how much will it cost?
One of the best things about Facebook ads is that you can spend as much or as little as you like. Some businesses spend as little as $25.00 per ad, while others will spend thousands.
There is no right or wrong answer for how much to spend on your ads. Everyone will have a different budget, and that is okay!
However, if you are looking for the average, most businesses will spend somewhere between $200.00 - $800.00 per month on Facebook advertising.
This ad had a budget of $200.00 and reached 29,000 users and resulted in 2,677 landing page views!
The thing is, the amount you spend is not nearly as important as ensuring your ads are actually effective.
For example, you could spend $1,000 on an ad, but if you’re targeting the wrong area, the wrong demographics, or if your ad itself is not designed well, you may not get any leads at all.
On the other hand, you may choose to spend only $200.00 on an ad, but get multiple leads because it targeted the right audience and used eye-catching imagery.
How Do Realtors Advertise On Facebook?
Facebook allows businesses to choose from a wide range of advertisement types in order to best reach their target audience.
Some ads will work better than others for those in the real estate industry, although any type of ad can work depending on your specific target audience and goals.
Real estate Facebook ad ideas: choose single image ads to showcase one beautiful picture of the property for sale
When it comes to Facebook advertising for realtors, here are the top three best choices:
Single Image: Like the example ad above, a single image ad allows you to showcase one beautiful, eye-catching image. Because single images are large and take up a big portion of a user’s screen, they’re more likely to engage with the ad and if interested, click!
Carousel Ads: Carousel ads allow you to upload multiple images, and users can scroll through to see each one. Carousel ads are the perfect choice if you want to show multiple rooms in the same house or multiple listings.
Video Ads: Videos are an amazing way to show an entire home, and video ads can really capture the attention of possible buyers. Video ads can also be used to introduce you and your business!
starting your facebook marketing plan
Now that you know how to advertise on Facebook, you may still be wondering how exactly you can get started.
If you haven’t already, you will need to set up a Facebook business account and an ads manager account. These accounts will be linked to your business page, and from there, you can begin making ads.
These management accounts are all free for you to create. You will only pay if/when you decide to run your Facebook ads.
Some real estate agents choose to do all the advertising themselves. Others have an in-house team of marketing professionals do it for them.
However, many real estate agents don’t have access to a team of in-house pros, and they also simply do not have the time to learn how to manage ads, create attractive content, and analyze results.
At Relevantly, we help real estate agents make the most out of their ads
That is where a marketing company like Relevantly can help! At Relevantly, we have a team of marketing professionals with years of experience helping businesses of all kinds create high-quality, effective ads that target the right audience.
We have worked with a number of local real estate agents within Southern Ontario, and can help you too! You can learn more about working with us here.
Real Estate Facebook Ad Ideas
These real estate Facebook ad ideas will help you see the different types of ads that you may be able to use for your own social media marketing!
Real Estate Ad idea #1: Showcasing Client Reviews
The best Facebook ads for realtors: client reviews
Showcasing client reviews is a great way to help improve your reputation.
Online reviews are essential for businesses to grow, especially in an age where so many people look online to determine whether or not they want to work with a particular company or business.
Promoting a review from a recent client is a great Facebook marketing idea for realtors as you can help build trust with potential new clients, and it is a bit less “salesy” - so you may end up getting more interest in an ad like this.
Real Estate Ad idea #2: Using Humour
Get creative with your real estate Facebook ad ideas!
When it comes to Facebook ads for real estate agents, you can get creative. Of course, it’s a great idea to showcase the homes that you are selling, but sometimes you need something a little different that will grab attention.
It’s proven that using humour works to not only grab attention but to help get sales too. With the right marketing plan, you can sprinkle a few funny ads here and there to gain interest in you and your brand!
Real Estate Ad idea #3: Feature Home Showcase
Real estate Facebook marketing tip: showcase featured listings
Simply creating an ad from a high-quality image of an attractive home for sale is an easy but effective way to grab attention.
The benefit of an ad like this is that you will get both users who are interested in moving to take a look and those who simply want to view a beautiful home out of curiosity.
Those who are looking out of curiosity may not necessarily contact you right away about the home, but over time, they may remember you and your name - and then contact you in the future when they are looking to buy or sell!
Facebook Ads For Realtors
Rely on Relevantly for your perfect ads
Get In Touch, We’d Love To Help!
At Relevantly Marketing, we understand that real estate agents are busy individuals! That’s why our team is dedicated to creating a comprehensive digital plan for you - including Facebook advertising - so you can worry about one less thing when it comes to your business.
Are you ready to improve your Facebook marketing strategy? Relevantly has over 15 years of marketing experience to help your business grow. We would love to learn more about your business and work with you!
