Ecommerce refers to selling and buying products or services online. Now more than ever, Ecommerce marketing is an important strategy for business owners to implement. Today, we’ll take a look at how you can start Ecommerce marketing for your brand and how to get support from Relevantly. So, let’s get started!
Ecommerce Marketing - What Is It?
In recent years, many more businesses have made their services and products available to their customers or clients online.
The COVID-19 pandemic created a massive shift in online shopping trends and created a need for consumers to access not only goods but also services, online.
Ecommerce has become significantly more popular over the last few years
Ecommerce marketing is the use of various marketing strategies to get customers to visit your online store and, hopefully, make a purchase.
This can be done in a number of different ways, such as:
Sharing links in your email marketing letters
Posting scannable QR codes outside your store
Sharing your online shop’s web address in print marketing
Implementing social media marketing
Both online and offline marketing techniques can be used to create your Ecommerce marketing plan.
However, using social media ads to drive traffic to your online store is not only the easiest and fastest way to get more traffic but also the most cost-effective solution.
Using social media For Ecommerce Marketing
You can easily advertise your online store, products, and services using Facebook or Instagram
Facebook and Instagram continue to be excellent digital marketing platforms. Hootsuite outlines some important stats that show why:
One billion people use Instagram every month
81% of people use Instagram to search for products & services
50% of people checked out a website after seeing a product/service
Facebook & Facebook Messenger are within the top 3 most popular apps
Facebook advertisements can reach over 100 million people
With so many people of so many different demographics using these two sites, you will have no shortage of potential customers when you begin running your social media ads!
For example, take a look at this ad Relevantly ran for an Ecommerce client:
Results from an Ecommerce Facebook ad
Even with a small budget of only $200.00, within two days, the ad resulted in 2,677 visits to the shop page and had reached over 29,000 potential customers.
You may also notice the low cost per result, at only 7 cents per click! Remember how we said social media marketing is the most cost-effective way to drive traffic? This is why. With an effective ad, you can get very low cost per clicks and very high traffic.
how relevantly can help
Ecommerce marketing can be a highly effective way to drive traffic to your website and increase sales. However, paid digital marketing must be done well in order to maximize these results.
There is a lot that goes into a social media marketing strategy. It can be time-consuming and require a significant amount of trial and error if you’ve never done it before.
Working with a marketing company can ensure you target the right customers and make the most of your budget
Unfortunately, a lot of trial and error often means wasting a significant portion of your budget while you try to figure things out.
When you work with professionals, they will know exactly how to create and implement your social media marketing strategy. Relevantly can help.
Relevantly’s Ecommerce Marketing Plan
At Relevantly, we help our clients create customized marketing plans that work within their budgets and target the right customers.
An example Facebook ad for an online clothing store
When creating your social media marketing plan, we will:
Work with you to determine who your target audience is (e.g. location, age, and other demographics)
Help you discover your goals
Analyze your Ecommerce site and create a plan to optimize your online store for your customers
Create professionally designed graphics and eye-catching content
Implement non-invasive selling techniques to ensure only potential customers see your ads
Consistently analyze results from recently run ads and make changes when necessary
At Relevantly, we understand each business is unique, and that’s why we take the time to learn more about you, your target audience, and your goals.
Are you ready to start your Ecommerce
marketing journey?
Quick Ecommerce Tips For Business Owners
Consider these tips when planning your Ecommerce marketing strategies
If you’d like to take a crack at Ecommerce marketing yourself, or if you’d simply like to learn a bit more about it before you start working with the pros, these quick tips from Shopify will help you get started:
Use Instagram to tag your products: Instagram allows Ecommerce right on the site by tagging your products with prices and links to your shop
Create a Facebook store: Did you know you can sell your products right on Facebook? If you don’t already have an online store for your products, this is an easy way to set up shop - or use it in addition to your existing store!
Ensure your online store is user-friendly: Even if you have traffic going to your store, you won’t get a lot of sales if the page is confusing and hard to navigate.
Use a live chat tool: Consider adding a live chat option to your site and ensuring someone is available to chat when customers are most likely to purchase from your site.
Remember, when you work with the pros, they will know about all of these techniques and be able to seamlessly integrate them into your marketing plan!
Rely On Relevantly For Your Ecommerce Marketing Plan
We understand that business owners are busy individuals! That’s why our team at Relevantly is dedicated to creating a comprehensive marketing plan for you, so you can worry about one less thing when it comes to your business.
Are you ready to improve your Ecommerce marketing strategy? Relevantly has over 15 years of marketing experience to help your business grow. We would love to learn more about your business and work with you!
