Trying to improve your Facebook Ads? Looking to follow some of the world’s biggest companies? Here is why Amazon Facebook ads are so useful and how they are used to drive sales.

Source: Amazon’s Facebook Page — *Source:* *Amazon’s Facebook Page*Amazon’s Facebook Page

Amazon Facebook Ads

Amazon is America’s leading e-retailer with close to 386 billion U.S. dollars in 2020 net sales. Amazon international e-commerce company offers many different services like online retail, computing service, consumer electronics, digital content, and local services such as daily deals and groceries.

According to Forbes, Amazon is ranked fourth on The World’s Most Valuable Brands List. Among this list are top global brands like Google, Apple, and Microsoft.

Today, you will get a closer look at Amazon’s Facebook ads and how you can use the same strategies to help improve your own digital marketing efforts.

Amazon’s Facebook Ads #1: Keep it fun

Amazon has a different approach when they do their Facebook ads. For instance, Amazon does their Facebook ads in a really fun way. They do not copy Apple or McDonald’s “keep it simple” strategy. The best way to describe Amazon’s Facebook ads is that they are really fun.

Amazon keeps it fun as you can see in the image above. They put a lot of images and colour on their ads but in a way that does not overwhelm the consumer. In this case, the colours all match and the information is no more than 5 words.

Amazon’s Facebook ads keep things fun and relatable for all age groups. Who doesn’t love a puppy with an oversized Santa hat on a bunch of Christmas boxes?

Key Takeaways:

Have Fun: make sure to have fun in making each ad and do what you like. Pick colours and fonts you love and make it work! Make sure the colours match!
Keep it simple: even though Amazon is having fun making these Facebook ads, they still keep it simple in a way where it does not overwhelm the viewer with too much information.

Amazon’s Facebook Ads #2: lots of videos

Amazon’s Facebook ads use a lot of short videos like the one above. Amazon tends to have short videos ranging from 10 seconds - 60 seconds explaining their new product/sale.

Videos are attractive to customers, especially short ones. Here are some mind-blowing statistics about short video ads:

Videos under two minutes long get the most engagement. (Wistia)
85% of Facebook videos are watched without sound, while 60% of Instagram stories are watched with the sound on. (Instagram)
Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
Video increases organic search traffic on a website by 157%. (Conversion XL)

Amazon’s Facebook ads know what they are doing, and having lots of short video ads definitely helps to drive their sales.

I know these are Youtube ads, but these videos are also used for Amazon Facebook ads.

Key Takeaways:

Videos Help: make sure to have some ads in the form of short videos. Amazon uses short videos to grab the viewer’s attention. The stats speak for themselves!
Keep it Short: make sure when making a video like one of Amazon’s Facebook ads, it is under 1 min. The shorter the video the better.
Keep it Simple: do not make a long video with a lot of information. Make sure that there is enough information for the viewer to stay engaged.

Amazon’s Facebook Ads #3: not always an ad

Amazon Facebook ads are not always an ad. They do address many issues and send support all across the world. The picture above is about the horrific wildfires that happened in California and the devastation from Hurricane Laura that occurred in Louisiana. Amazon was posting about how they are donating more than 500,000 emergency aid items to help those affected by these disasters.

This is just one example of how Amazon Facebook ads keep things sociable and relevant by addressing issues across the world. They are not always pushing their products and deals through their Facebook ads.

Through these types of posts, they are still marketing their brand but doing it in a way that attracts society to them. A company that has a good reputation in society will attract business. A great way to improve your companies reputation is by helping out in times of need or supporting certain groups. Do not just make it about your products, show that you care.

Key Takeaways:

Don’t Always Have Ads: keep it relatable to society. Don’t always push your products.
Show Your Customers That You Care: address or support certain issues. Have fun and ask them random questions to get them to engage with your account.

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At Relevantly, we have over 15 years of marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.

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