Today, we are going to take a look at how Apple Facebook ads are used to drive sales for their products.
At Relevantly, we have over 15 years of marketing experience and we would love to share what we’ve learned with you!
This article will teach you more about the creative and effective marketing strategies that Apple Facebook ads use and how you can use these techniques in your own business. So, let’s get started.
Amazing Apple stores all over the world
Apple Facebook Ads
Apple is one of the most influential and recognizable companies in the history of mankind. Apple innovated the tech companies with products like the iPhone, iPad, iPod, MacBook, & many more. The company is valued at over $2 trillion in 2021.
Apple’s brand is ranked in the top 10 among the top global brands like Amazon, McDonald’s, and Facebook.
Today, you will get a closer look at Apple’s Facebook ads and how you can use the same strategies to help improve your own digital marketing efforts.
Apple Facebook Ad #1: Push Your Best
Show your best! Source: Apple’s Facebook Page
Apple always pushes its best-selling product. Almost every picture/ad on Apple’s Facebook page is the iPhone. The iPhone is the most iconic and sought out phone in the world, if Apple did not promote it, it will still sell. Apple does this because they know to push their strongest product as it will make more revenue.
The iPhone changed the smartphone world and Apple is proud of that. According to Statista, the iPhone is Apple's most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple's other signature products, the iPad and the Mac computer sold 9.67 and 5.3 million respectively in the same quarter.
If Apple sells so much of one product then why keep advertising it? Apple does this because they know that their strength is REALLY strong. Why push other products when you can grow your strong suit and make more money
Which one do you want? Source: Apple’s Facebook Page
Takeaways:
Here are some key takeaways you should know:
Know your strength! What is your best feature that you sell? It could be a product or a type of service.
Always display your strength in your ads.
Improve and build up your strength. Make it impossible for it to fail.
Apple’s FACEBOOK AD #2: KEEP IT SIMPLE
Be a pro like Apple! Source: Apple’s Facebook Page
Apple’s Facebook ads love to keep it basic and easy. If you’ve read some of the other case studies, you will know that this is very popular among big companies. They do not need their ads to be complex, with a lot of information.
Simple ads make it very easy for consumers to read and identify what they are seeing. If your ads are loud and have a lot of info, most people will move on. But, if you have simplistic, straight-to-the-point ads, it will grab people’s attention.
Think like Apple! Source: Wikipeada: Think Different Apple Ad Explanation
Even since the beginning
This “Think Different” campaign was a game-changer that not only improved Apple but shaped the way we all know Apple.
Tom Hormby explains how in 1996 “the press lost interest at the end of Apple’s eleven-year interregnum” and how “the Apple brand was tarnished, no longer attracting the glowing press attention that once required a TV studio”.
Apple needed a marketing idea to save the face of the brand. As pressure makes diamonds, the “Think Different” campaign was launched and the rest was history. This simplistic way of marketing for Apple became their new brand and it helped attract rocket-launching business.
TAKEAWAYS:
Here are some things for your business:
Keep it very simple. Have no more than 1-5 words on your ads. Too much information will push people away. The ads only have 2 words, but they have been chosen carefully to make the most impact.
Make the product look cool. Make people want to buy your product as it gives them confidence. Apple makes its products look attractive in its ads
Don’t feel pressured to add colour. If it doesn't feel right, don’t do it. Try to have a natural background Takeaways:
Apple’s FACEBOOK AD #3: Promote your features
Privacy matters to Apple, Source: Apple’s Facebook Page
Apple always promotes what they have added to their products. As most iPhone users know, the iPhone always asks you if you are willing to share your information when visiting apps, websites, etc. As simple as this feature is, it is very important to Apple as they see it as a competitive advantage.
Apple knows how to keep it simple while pushing their information as well. The ad is not confusing as it makes sense and customers can relate. Apple wants people to know how confident they are in keeping their user’s information private from the internet.
Check out this video to understand more about this Apple privacy feature.
Stay private with Apple
Takeaways:
Here are some takeaways for your business.
Know your best feature. What is something that you can guarantee and are confident about? Always include that in your ads.
Vice Versa. Never promote something you can not guarantee or are not fully confident about.
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If these Apple Facebook ads grabbed your attention, and you’re wondering how you can do the same for your business, contact Relevantly.
At Relevantly, we have over 15 years of marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.
If you’re ready to create an effective Facebook marketing strategy, contact us today
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