Planning to run Facebook advertisements for your business, but don’t know where to start?
Relevantly’s online Facebook Ads Training course is the perfect resource for you to take control of your social media marketing strategy.
Click on the links below to learn more:
1. What To Expect From Our Training Course
2. Are There Any Prerequisites?
3. Are Facebook Ads Complicated?
4. What’s The Best Way To Learn How To Do Facebook Ads?
5. Why Choose Relevantly’s Facebook Ads Course?
6. Learn More About Facebook’s (Meta) Certifications
Continue reading below to find out more about each topic, or contact the team at Relevantly to learn more about our training course.
What To Expect From Relevantly’s Facebook Ads Training Course
When you choose to sign up with Relevantly’s Facebook Ads training course, you can look forward to:
Help set up your Facebook (Meta) Ads Manager account
Personal tips for creating an effective strategy for your unique business
A deeper understanding of advertising budget and schedule
Thorough explanation of target audiences
How to design, write, and launch an attractive ad
Choosing to use Facebook as part of your digital marketing strategy is an excellent choice.
Did you know that today, over 3 million businesses actively use Facebook to advertise? Many of these businesses are small and local businesses that advertise their products and services to people within a small service area!
Any business can set up Facebook ads. However, in order to get the most out of your marketing budget, it’s important to understand how to create effective advertisements and analyze the results.
Relevantly’s Facebook Ads Training course is designed to help you make the most of your digital marketing budget.
We want to help your business to stand out among your competitors by helping you create effective, high-quality Facebook ads targeting the right audience in your service area.
Are There Any Prerequisites Required Before I Take This Course?
No! There are no prerequisites required to take this course. In fact, our Facebook Ads Training course is great for beginners.
We work with you as you learn, which means we can tailor the information to your current understanding of digital marketing, Facebook, and advertising.
Are Facebook Ads Complicated?
Facebook ads are not necessarily hard to set up - anyone who has the time can learn how to do it on their own.
How difficult it is to learn on your own will entirely depend on how comfortable you are working within Facebook (Meta) Ads Manager and your personal experience using sites such as Facebook.
Facebook ads training can teach you how to create attractive and effective ads for your business
However, creating an effective Facebook ad is a bit more complicated.
There is a lot that goes into creating an ad that the right people will want to click on. Some things you will need to consider include:
The image, images, or videos used: What is the quality of the image/video? What message does it convey? Is it appealing to your ideal audience and target demographics?
The text on the ad: What headline do you want to use? How much writing will you include in the ad - short and sweet, or something a bit longer? What call-to-action button is best?
Where will your ad take the user if they click on it: Do you have a specific landing page set up for Facebook users? What about product or service pages? Should the ad instead take a user to Messenger, so they can send a personal message? Which is best for you?
What is your target audience: Who is most likely to buy the services or products you sell? What is their age, likes, interests, and location?
When it comes to creating an effective ad that makes the most of your budget, there are a lot of things to consider - and that’s where it can get more complicated.
Completing a Facebook Ads Training course can ensure you know how to make attractive ads, send them to the right place on your website, and target the right users.
What Is The Best Way To Learn How To Do Facebook Ads?
As we mentioned above, it is completely possible to learn how to do Facebook on your own. You can use resources such as Facebook (Meta) pages that provide how-to tips, such as this page.
Or, you can find external sources that provide tips for using Facebook for business, such as our previous blog post on utilizing Facebook Messenger.
As well, if you’re a visual learner, you can always find great YouTube tutorials, like the one below.
YouTube is a great place to find tutorials and tips for beginners
If you want to learn completely on your own, you can! However, we highly recommend taking a Facebook Ads Training course, because it will be able to provide you with something these other resources cannot: a personalized learning experience.
When you choose to take Relevantly’s Facebook Ads Training course, you will have the opportunity to train with our expert staff, who have been working with small businesses and running Facebook ads for years.
They will be able to answer any questions you may have about setting up Facebook ads for your unique business and give you the personal experience you can’t get from simply reading posts or watching videos online.
Why Choose Relevantly’s Facebook Ads Training Course?
There are many benefits when you choose Relevantly’s Facebook Ads Training course, including:
Flexibility:
Our course is 4-5 hours in total, broken into eight 30-45 minute training sessions. Each session can be booked based on your schedule.
We understand small business workers and owners are busy and are happy to provide flexible training that best fits your schedule!
Great For both In-House Marketing Or Outsourcing:
Our Facebook advertising course is designed to help businesses become more familiar and comfortable with the world of Facebook Business and Advertising.
Our training course allows for a flexible schedule - we know you’ve probably got a lot going on!
Whether you choose to do your own in-house marketing or partially outsource it, this course is beneficial for you.
If you choose to do in-house marketing, our course can help you feel confident designing, running and analyzing your own advertisements for your business.
If you outsource your marketing to an agency, our course can help you understand how Facebook ads work, which will allow you to provide better feedback and direction to your marketing team.
If you have a combination of both, it will allow you to even better collaborate with others who work on your marketing strategy.
Quality Course Content:
Relevantly’s Facebook Ads Training course covers every topic you need to know about in order to effectively start your own Facebook advertisements.
Training topics include:
MODULE 1: FACEBOOK ADS MANAGER SET-UP
MODULE 2: OVERVIEW OF FACEBOOK ADVERTISING TAB
MODULE 3: USING FACEBOOK ADS MANAGER
MODULE 4: FACEBOOK AD STRATEGIES THAT WORK
MODULE 5: FACEBOOK AD CREATIVE
MODULE 6: CREATING FACEBOOK LANDING PAGES
MODULE 7: MEASURING & REPORTING
MODULE 8: FINAL REVIEW & CONFIRMATION
To find out more about what you will learn in each module, click here.
Learn More About Facebook (Meta) Ad Certifications
Did you know that Facebook (Meta) offers a wide range of courses and certifications that will help you stand out among your competitors? You can become a “Meta Certified Professional” by taking their online courses.
Meta certifications are different from Facebook Ads training. If you are looking to run ads for your own business and simply want to learn how you can get the most for your budget, Facebook Ads training is best for you.
However, if you are looking for ways to improve your marketing knowledge so that you can find a career in marketing, Facebook/Meta certification courses are a great choice.
Sign Up For Facebook Ads Training Now!
At Relevantly, we have over 15 years of marketing experience, and we want to share what we’ve learned with you.
We know small businesses because we are one. When you choose to work with Relevantly, you’ll have the opportunity to be trained by our experienced staff - we can’t wait to work with you!
