Considering Facebook ads for cleaning services? In Canada, the cleaning service industry is as profitable as ever and continues to grow.
As demand increases, so does supply, which means cleaning service businesses may be facing more competition. One of the best ways to find new clients is by investing in Facebook ads and digital marketing.
Jump ahead to learn more about Facebook ads for cleaning services:
1. Why do cleaning service businesses need digital marketing?
2. Is Facebook a good place to advertise my business?
3. What kind of ads can you run on Facebook?
4. Examples of Facebook ads for cleaning services
5. Start Your Facebook marketing plan
Keep reading to find out more about using Facebook to grow your unique company. Or, you can reach out to us at Relevantly and we’ll personally help you develop a perfect marketing plan for your cleaning service business.
Why should cleaning services invest in facebook ads?
Did you know that as of 2021, Facebook had over 2 billion monthly users? It may not come as a huge surprise, as most people you know are probably at least somewhat active on Facebook!
Facebook is still the largest social media platform that businesses can easily use to find and connect with potential customers and clients.
In addition, as of 2020, there were over 10 million active advertisers on Facebook. This means that your local cleaning service competitors are likely using this platform. In order to stay competitive, it’s important that you invest in Facebook marketing too.
If you are just beginning to think about and work on your social media marketing strategy, Facebook is the best place to begin.
Whether your business focuses on residential or commercial cleaning, you can reach your target audience with Facebook
The Facebook advertising platform is easy to use, you can reach tens of thousands of local customers in your service region, and it has a flexible budget - you can spend as little as $5.00 per day.
Some other reasons why cleaning services can benefit from Facebook ads include:
Consistent branding and marketing establish trust with your customers. When you enter someone’s home or business, it is important that they trust you to take care of their personal items while cleaning. Facebook advertising allows you to create your brand, connect with customers, and show off your work - all things that can help establish trust.
Facebook ads allow you to target your ideal demographic. Cleaning services typically deal with one type of client - for example, residential or commercial. With Facebook ads, you can ensure you only spend money targeting people who are most likely to need your services.
Facebook allows you to set up a wide range of advertisement types - such as carousel ads, video ads, and single image ads. This allows for flexibility and creative opportunities to show off your work and advertise your unique services.
As you grow your cleaning service business, you may find more competitors working within your service area. Facebook ads help you stay competitive and easily reach your ideal customer.
Is Facebook a Good Place To Advertise My Business?
The cleaning service industry is a multi-billion dollar industry, and continues to grow. In fact, it is predicted that it will grow by another 10% by 2026.
Not only that, but this industry also reaches so many different people - from busy homeowners who simply don’t have enough time to constantly clean their homes, to huge office spaces or industrial businesses that need heavy-duty cleaning.
No matter who your business is trying to attract, it’s likely that your target customer is on Facebook. Did you know that Canada alone has 27 million Facebook users?
If that number doesn’t mean much to you, we’ll put it a different way - this means that approximately 72% of the Canadian population is on Facebook!
With so many Canadians on Facebook, it is pretty much a guarantee that a large portion of your potential customers are on Facebook.
With Facebook ads, you can target specific demographics
Let’s take a look at the example ad above.
This Facebook ad for our cleaning service is targeting:
All genders
Ages 28-65+
Within 25 miles (40 km) of Hamilton, ON
At the right side of the sample ad, it shows an estimate of the ad’s audience, calculating that:
This ad could be seen by over 1 million people in the Hamilton area
This ad could reach 2,000 - 6,000 people per day
This ad could result in 37 - 108 landing page views* per day
* A landing page view is when someone clicks on your advertisement link and is redirected to a page on your website, such as your contact page
Facebook ads allow you to target specific groups - such as busy parents looking to reduce the time they spend cleaning!
If you’re a cleaning service offering residential cleaning, you may be wondering how you can target the types of homeowners you typically work with. There are a number of ways you can do this:
With Facebook ads, you can target users based on interests. Find a few common interests among your clients and target based on those.
You can target based on very specific neighbourhoods by inputting pins when setting the target location.
You can target users based on their job titles, which is ideal if you are looking for commercial cleaning service jobs.
Facebook advertisements are the perfect way to create these specific target audiences and help you reach those most likely to need your services.
What kind of ads can you run on Facebook?
Facebook has the option to run a wide range of ads. Depending on your particular goals from your ad, one style may be better than others. Here, we’ll go over some of the most popular options that you can choose from.
SINGLE IMAGE ADS
Single image ads allow you to create an ad with one large featured image. This is a great way to showcase previous work or a large before & after image. You can also use single image ads to showcase a specific service, such as carpet cleaning or window washing.
CAROUSEL ADS
Carousel ads display a collection of images that allow the user to scroll through using the arrows provided.
An example of a carousel ad for a cleaning business
You may want to use a carousel ad if you are advertising multiple services, or showcasing recent pictures of a project.
VIDEO ADS
Facebook also allows you to create video advertisements. Video advertisements are a great way to have potential customers “meet” your staff, learn more about your team, or show a before-and-after of a cleaning project.
Examples of Facebook Ads For cleaning services
Here at Relevantly, we specialize in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
When it comes to marketing for cleaning services, we understand that it can be challenging to create something both eye-catching and unique.
Below, you can check out some example Facebook ads for cleaning services that we’ve made to help you get an idea of what may work for you.
Ad Example #1: “it’s okay, we’ve got this!”
Using humour to engage with your potential customers or clients is a great marketing strategy. Creating a funny ad can help captivate your target audience without coming across as too pushy.
Even if they are not looking to hire a cleaning service right away, an ad that makes them laugh is memorable! And when it comes time to hire a service, they will likely remember you.
Example Ad #2: carousel before & after Showcase
Carousel ads are a great way to showcase before and after pictures of a project you are proud of. For homeowners or businesses looking to hire cleaning services, they may want to see proof of your capabilities.
If you have a particular project that shows a significant difference between before and after (and you have permission to share those images from the home or business owner) carousel ads are a great way to do that.
Ad Example #3: meet a team member
With video ads, you can help your potential customers get to know your business better - whether it’s a particular value your business holds, or showcasing a new or experienced staff member. Video ads feel personal and may help potential customers feel more comfortable with you and your team.
Marketing & Facebook Ads For Cleaning Services
Start your digital advertising plan
Ready to get started with Facebook ads for your cleaning service? One of the best ways to ensure you get the most out of your marketing plan and budget is by working with marketing professionals.
When you work with the pros, they have the experience and expertise needed to create highly effective ads that target the right demographic.
Facebook ads for cleaning services do work. However, your marketing strategy needs to be carefully crafted, planned, and executed to get the results you’re looking for.
At Relevantly, we have helped small businesses across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your cleaning service business, gaining new customers, and improving your brand, fill out the contact form below to get in touch with someone from our team.
During business hours, we’ll respond within 60 minutes of your email!
