Today, we’ll take a look at 8 ways you can use Facebook Messenger for marketing.
At Relevantly, we have over 15 years of marketing experience, and we’re happy to share what we’ve learned over the years with you!
These 8 tips, including creating ad-to-messenger advertisements and utilizing Messenger bots, will help you create an effective Facebook advertising strategy. So, let’s get started now!
8 Ways To Use Facebook Messenger for Marketing
1. use facebook messenger bots
A Facebook Messenger chatbot allows you to respond automatically to customer messages even when you aren’t around.
Chatbots use artificial intelligence to converse with people - a chatbot is more advanced than a simple auto-responder. It’s programmed to respond to unique questions and requests.
Currently, there are a lot of Facebook advertisers, but not a lot of chatbots - which means this is a great opening for your business to get ahead of the trend.
Chatbots are the perfect way to stay in touch with customers 24/7 - something most companies are not able to realistically do.
Plus, one study found that users are 3.5x more likely to open up a Facebook message than a marketing e-mail! That means utilizing a bot can increase your potential impact on customers.
If you want to learn more about how to build a Facebook Messenger bot, click here!
2. Use Website To Messenger Bots
This is a tip related to #1, but with a slight difference. Did you know that not only can you create and use a Messenger bot on Facebook, but you can also add one to your website?
There are a number of plugins you can install on your website that allows you to have a pop-up messenger chat box right on your home page!
This means that your potential customers will be able to communicate with you and your chatbot without even needing to access your Facebook page directly!
3. consider click-to-messenger advertising
When you create a Facebook advertisement, you get to choose where your customers go when they click on the ad.
For example, many businesses will put the URL to the homepage of their website or a shop page.
However, you can also set up your ads so that when a potential customer clicks, they actually go straight to Messenger instead!
Although your initial reaction may be “Why would I do that instead of sending customers to my website?” studies have shown that this method can actually increase sales and decrease the amount you spend on ads!
For example, one case study done by Mobile Monkey found that sending customers directly to Messenger cut down their cost-per-lead by 97%!
Another study by Search Engine Journal found that switching to ad-to-messenger advertisements took their CPC (cost-per-click) result from $234.53 to just $33.98!
Not sure how to make use of this information? If you’re new to the world of Facebook advertising and would like some help getting started, contact us at Relevantly!
4. messenger blasts
Most companies utilize email marketing - but what about Messenger campaigns? The average email open rate is between 15%-25% - if you are getting those numbers, that means you’re doing well.
However, on Facebook, the average open rate is between 70%-80%! So why aren’t more businesses using Facebook Messenger to reach their audience?
Many businesses either don’t know about the benefits of Facebook marketing and Messenger blasts or don’t know how to use Facebook for advertising.
If you want to learn how you can create an effective Facebook Messenger chat blast, click here! Or, contact us to learn how we can help you create an effective Facebook strategy.
5. use facebook retargeting
Facebook allows you to gather information about users who visit your website from Facebook with a little tool called the Pixel (learn more about that here!)
With the Pixel installed, you can do something called retargeting.
Retargeting is the process of targeting your ads to users who have already visited your website. Then, you run an advertising campaign directed at these potential customers.
Retargeting can help you find customers who are the most interested in your products or services
When you create a retargeting campaign, consider sending these customers to your Facebook Messenger instead of back to your website!
If they’ve already been on your website and did not buy anything or contact you, then maybe another tactic will work better.
Retargeting allows you to potentially connect in a more effective with your “almost-customers” and allows them to ask questions and clarify concerns that may have prevented them from purchasing the first time!
6. up your customer service
Facebook Messenger is a great way to increase your business’s customer service. This can be done through your existing chatbots - but also through true interaction with your customers.
Chatbots are helpful, and many of them are quite advanced and capable of answering average customer questions. However, most people would prefer to talk with a real person.
it’s important to spend some time going through your recent Facebook messages and responding to those you feel would do better with a personalized response.
You may want to dedicate 30 minutes per day to read through Facebook messages. Or, if you work with a social media marketing company, they can do this for you so you won’t have to worry about that!
7. send event reminders
One of the best ways to use Messenger is to let your customers know about upcoming events.
You may want to send out a few reminders. For example, you could send out one reminder a few weeks in advance, and then another reminder the day before the event.
Use Messenger to send event reminders - such as a big upcoming sale!
Messenger is a great way to do this because users are likely to check their Facebook messages at least once every day - over 75 million users check their Facebook every day and spend an average of 20 minutes on the site.
A personal invitation directly from your businesses letting users know about a great deal or exciting event may be the push that your customers need to check out your business in person!
8. send e-mail opt-ins
What do you do if you don’t already have a large Facebook following on your business page? How can you reach your potential customers or gain enough of an audience to make using Facebook Messenger worthwhile?
If you have an existing email list, you can send out an email and ask your customers to opt-in to Facebook Messenger deals!
Simply ask them to follow your Facebook Business page, and you will be able to send them messages on Messenger.
You will want to give your customers incentive to follow you - so consider creating exclusive offers only available through Messenger that your customers can enjoy if they opt in!
make the most of facebook messenger - work with the professionals today!
Effective Marketing For Businesses Of All Sizes!
One of the best ways to most effectively use Facebook Messenger for marketing is to work with the professionals!
Contact us at Relevantly to learn how we can help you improve your Facebook marketing strategy.
At Relevantly, we have over 15 years of marketing experience, and are up-to-date with marketing trends, including social media and Facebook advertising.
Let us do the hard marketing work for you, so you and your employees can get back to your important tasks!
If you’re ready to create effective ads and make the most of your Facebook advertising budget, learn how we can help now!
