Facebook ads for wedding services are the perfect way to grow your unique brand and find new clients. No matter what type of business you own, Facebook ads can be a pivotal part of your social media marketing strategy.
Jump ahead to learn more about wedding services marketing & ads:
1. Why do wedding services need Facebook ads?
2. Is Facebook a good place to advertise my business?
3. What kind of ads can you run on Facebook?
4. Examples of Facebook ads for wedding services
5. Start your Facebook marketing plan
Keep reading to find out more about using Facebook to grow your business. Or, you can reach out to us at Relevantly and we’ll help you develop the right marketing plan for your company.
why do wedding services need facebook ads?
Did you know that as of early 2022, Facebook had over 2.9 billion users? When we look at just Canada, over 75% of the entire population is on Facebook.
No matter who your target customer is, it’s almost a guarantee that they are on Facebook since it is still one of the largest social media platforms used - especially by adults who are in the age bracket to get married.
The Majority of Facebook users are aged 25-34. The average age of Marriage in Canada is around 30.
This is why Facebook ads for wedding services are a great marketing choice. whether you’re a baker, wedding photographer, videographer, retailer, caterer, or any other business within the wedding industry.
We also understand the major impact that the COVID-19 pandemic has had on the wedding industry, and some small businesses have had to scale back their spending.
There’s good news when it comes to Facebook advertising. Facebook is the most cost-effective platform to advertise on. So, even if you’re on a tight budget, you can still take advantage of Facebook advertising.
Some other reasons why wedding businesses can benefit from Facebook ads include:
Consistent branding and marketing establish trust with your customers. When it comes to weddings, couples don’t want to worry about scammers or poor services. Facebook ads can help your business become a trustworthy name and will eliminate that worry some couples may have.
Facebook ads allow you to target your ideal demographic. Whether you are targeting a specific age group or a certain location, Facebook allows for very specific targeting options so that you can be sure that those who need your services will see your ads.
Facebook allows you to set up a shop directly on their platform. This is an excellent option for wedding-related businesses that sell products such as clothing, and accessories or accept online food orders.
Facebook provides a great opportunity to easily manage your social media presence and show potential customers exactly what you have to offer and why they should choose you above your competitors.
Is Facebook a Good Place To Advertise My wedding Business?
The short answer is yes!
The longer answer is still yes, but here’s why.
Facebook users now look to social media to find products and services
Facebook has so many users that you can easily find new clients
Facebook allows you to target specific service areas
When you first started using Facebook, it’s likely you skipped over ads or didn’t even notice them.
However, things have really shifted over the last few years. Users are not only used to seeing ads, they actually want to see products and services advertised to them.
For example, a recent study found that 50% of users want to discover new products through Facebook stories. Facebook users are now actively using the platform to shop and discover new businesses and brands.
Clients may look for businesses such as local caterers on Facebook
There are a lot of people on Facebook - and like we mentioned above, the largest demographic of users fall within the age group that is most likely to get married and therefore will need wedding services.
Due to this, you will easily be able to advertise to a large group of people within your service area - even if you narrow down your target audience to a very specific group of people.
Facebook ads for wedding services: With Facebook ads, you can target your “ideal customer”
Let’s take a look at the example ad above for our mock wedding dress boutique.
This Facebook ad is targeting:
Women
Ages 22-35
Within 15 miles (25 km) of Hamilton, ON
Take a look at the right side of the sample ad. It shows an estimate of the ad’s audience, calculating that:
This ad could be seen by 164,000 people in the Hamilton area
This ad could reach 1,900 - 5,400 people per day
This ad could result in 52 - 150 landing page views* per day
* A landing page view is when someone clicks on your advertisement link and is redirected to a page on your website, such as your contact page
Facebook ads allow you to target specific groups - such as women looking for wedding or bridesmaid dresses and attire
In our mock ad above, the budget was only $150.00! And yet, even with that small budget, our ad could reach over 150,000 local potential customers and result in up to 150 new visitors to our website per day.
Most businesses have a specific “ideal customer” in mind when selling their services or products. Facebook allows you to target your ads to users based on their age, gender, as well as other interests, and demographics.
No matter what type of wedding business you own and no matter who your target audience is, you’ll be able to reach them with Facebook ads, and you won’t have to spend a fortune to do it either.
What kind of ads can you run on Facebook?
Facebook has the option to run a wide range of ads. Depending on the goal of your ad and the visuals you want to use, one option may be better than the others.
SINGLE IMAGE ADS
Single image ads allow you to showcase one large image. This is the perfect choice if you have a beautiful dress you want to show off, a gorgeous photo you recently took, or a particular product you want to sell - such as a dress, jewelry, or a suit.
CAROUSEL ADS
Carousel ads display a collection of images that allow the user to scroll through using the arrows provided.
Carousel ads work really well if you want to show a collection of wedding photographs, or a product from a variety of angles or different styles.
An example of a carousel ad for a wedding photographer
Choosing high-quality images that showcase your very best photos or products is so important when it comes to wedding businesses.
Your potential new customers want to make sure that they get the most out of their budget on their wedding day, and this is a great way to show them that they will!
VIDEO ADS
Facebook also allows you to create video ads, which is a great way to display short clips from a wedding video, a cake display, or a product showcase. You can also use video ads to introduce your potential customers to you, your staff, and your business.
Examples of Facebook Ads For wedding services
Here at Relevantly, we specialize in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
When it comes to advertising your wedding business, it can feel overwhelming. What should you share, and how should you phrase things? If you’re looking for some ideas, continue reading below.
Here, we’ve made a few examples for you to get some inspiration from and to see what is possible when it comes to Facebook advertising for wedding services.
Ad Example #1: venue showcase
Single image ads are a great way to display one large main image, whether it’s a beautiful wedding dress you tailored, an elaborate wedding cake you worked on, or a perfect wedding venue you want to show off.
Venues often show very well in pictures and can help couples visualize their own wedding day. Venues themselves of course will want to show off their space, but other wedding businesses can use venue images too.*
Wedding photographers may want to showcase images of venues they’ve taken to help couples start dreaming about their own big day.
*Ensure that if you use a photo of a venue in your ad you have the rights to display that image
Example Ad #2: wedding day carousel
Carousel ads are an excellent way to show a variety of images. One of the best ways wedding businesses can make use of carousel ads is to show one project throughout the day or throughout the process.
For example, you could:
Display pictures of a wedding day in chronological order
Show a wedding cake from before it’s baked to getting cut at a wedding
Showcase bridesmaid dresses first on the rack, getting tried on, and then at the wedding
When it comes to carousel ads, the possibilities are nearly endless!
Ad Example #3: ethical wedding dresses
Facebook video ads often get a lot of engagement and are a great way to show your potential clients who you are and what your values are.
Did you know that a recent survey found that 81% of consumers expect the companies they buy from to be environmentally conscious?
More and more businesses are now focused on selling ethical and eco-friendly services, and products. A video ad is a perfect way to let your customers know that you care and share their values.
Marketing & Facebook Ads For Wedding Services
Start your digital advertising plan
When it comes to small businesses, we understand you may not have the time to put hours and hours into your digital marketing plan. This is especially true for those impacted by the pandemic.
However, Facebook marketing is flexible and can fit into smaller budgets. One of the best ways to ensure you get the most out of your marketing plan and budget is by working with marketing professionals.
When you work with the pros, they have the experience and expertise needed to create highly effective ads that target the right demographic.
Facebook ads for wedding services do work. However, your marketing strategy needs to be carefully crafted, planned, and executed to get the results you’re looking for.
At Relevantly, we have helped small businesses across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your wedding business, gaining new customers, and improving your brand, fill out the contact form below to get in touch with someone from our team.
During business hours, we’ll be in touch within 60 minutes of your email!
