Over the past five years, Canada has seen the interior design industry boom! The need for interior design marketing has also increased, as designers now face more competition than before.
Facebook is one of the best resources for designers to use when investing in their digital marketing plan.
Jump ahead to learn more about interior design marketing & ads:
1. Why do interior designers need digital marketing?
2. Is Facebook a good place to advertise my business?
3. What kind of ads can you run on Facebook?
4. Examples of Facebook ads for interior designers
5. Start Your Facebook marketing plan
Keep reading to find out more about using Facebook to grow your company. Or, you can reach out to us at Relevantly and we’ll personally help you develop a perfect marketing plan for your interior design business.
Why Do interior designers Need to focus on digital marketing & Ads?
It should come as no surprise that almost everyone spends a significant amount of time online. As of 2021, Facebook alone had over 2 billion monthly users!
Facebook is still the largest social media platform, and in order to stay competitive, companies should strongly consider using Facebook’s advertising services in order to stay competitive.
As of 2020, there were over 10 million active advertisers on Facebook - and that likely means your interior design competitors are included in that number.
So, if you are just getting started working on your digital marketing strategy, Facebook is the best place to start.
Its advertising platform is easy to use and you will have the opportunity to reach the greatest number of potential clients due to the sheer amount of Facebook users.
Some other reasons why interior designers can benefit from Facebook ads include:
Consistent branding and marketing establish trust with your customers. Whether you are decorating an office or a family home, trust is important. Your clients are trusting you with a very important part of their business or their actual home - and they need to know you won’t let them down.
Facebook ads allow you to target your ideal demographic. Those in need of interior design services may be a fairly small group of people in comparison to other services. Facebook ensures you won’t waste your advertising dollar on those unlikely to want or need your services.
Facebook allows you to set up a wide range of advertisement types - such as carousel ads, video ads, and single image ads. This means you can share pictures and information in ways that will most likely attract new clients.
With a growing number of interior designers operating across Canada and the U.S, it’s important for you to stay competitive. Facebook is an excellent way to make sure your business is known - and even more importantly, trusted.
Is Facebook a Good Place To Advertise My Business?
In the past, interior design services were a luxury reserved only for those who had a significant amount of disposable income.
However, as online design services have become more popular in the last 10 years or so, a major shift occurred.
Now, interior design is now much more accessible to homeowners (and business owners) across a wider range of economic backgrounds.
Because of this, Facebook is an excellent place to invest in your interior design marketing budget, with many users who can afford these services and are actively looking for them too.
Did you know that in 2021, there were about 27 million Canadian Facebook users?
If that number alone doesn’t mean much to you, we’ll put it a different way - this means that approximately 72% of the Canadian population is on Facebook!
Because of the huge number of people on Facebook, it is a guarantee that you will have a large audience to advertise to, even if you narrow down your target audience to a relatively select group of people.
Facebook ads allow you to target very specific demographics in your area
Let’s take a look at the example ad above.
This Facebook ad for our mock interior design business is targeting:
All genders
Ages 28-65+
Within 25 miles (40 km) of Hamilton, ON
Take a look at the right side of the sample ad. It shows an estimate of the ad’s audience, calculating that:
This ad could be seen by over 1 million people in the Hamilton area
This ad could reach 2,000 - 6,000 people per day
This ad could result in 37 - 108 landing page views* per day
* A landing page view is when someone clicks on your advertisement link and is redirected to a page on your website, such as your contact page
Facebook ads allow you to target specific groups - such as new homeowners looking to update their space
Each interior design business will have a different target demographic in mind. For example, you may offer affordable services to new homeowners, or you may offer high-end staging services for those selling their homes.
There are also designers who work primarily with commercial businesses both big and small. Knowing your target audience is an important part of the advertising process.
The great news is that Facebook advertisements are the perfect choice no matter what type of business you own and no matter who your target audience is!
What kind of ads can you run on Facebook?
Facebook has the option to run a wide range of ads. Depending on your particular goals from your ad, one style may be better than others. Here, we’ll go over some of the most popular options that you can choose from.
SINGLE IMAGE ADS
As the name suggests, single image ads are simply advertisements that allow you to showcase one large image. This is a great choice for designers, as it will let you pick the perfect picture of a recently completed project or a professional headshot to allow new customers to get to know you and your work more.
CAROUSEL ADS
Carousel ads display a collection of images that allow the user to scroll through using the arrows provided.
An example of a carousel ad for an interior design business
Carousel ads are a great choice if you want to display a gallery of related images - such as a recently completed commercial or residential project.
VIDEO ADS
With Facebook, you can also set up video advertisements. These are a great opportunity to introduce yourself to potential new customers. If they have the chance to see your face and learn more about you as a person, it can help increase trust and awareness for you and your brand.
Examples of Facebook Ads For interior designers
Here at Relevantly, we specialize in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
When it comes to interior design marketing, we understand that it can be challenging to create something both eye-catching and unique.
Here, we’ve made a few examples for you to get some inspiration from and to see what’s possible when it comes to Facebook advertising.
Ad Example #1: “it’s not you, it’s me” ad
Using humour to engage with potential customers is often a great marketing strategy. Anything overly “salesy” may be ignored by Facebook users, as most people are not actively going on social media to shop.
Creating a funny ad can help captivate your target audience without coming across as too pushy. Even if they don’t buy right away, they may be more likely to remember your name and services if you make them laugh!
Example Ad #2: carousel project Showcase
One of the cool things about carousel ads is that you can use them to showcase an extra-wide image while allowing users to scroll through and get a closer look at each individual image.
Carousel ads are the perfect choice whether you want to show a wide image like this, present a wide range of pictures from a single project, multiple projects, or even show people from your team.
Ad Example #3: meet a team member
Video ads are an excellent way to let potential clients know more about you and your business. A “meet and greet” video allows your customers to feel like they have met you and provides you with a great opportunity to convey important messages about your business, such as your values, the types of design work you do, and more.
Interior Design Marketing
Start your digital advertising plan
We understand that small business owners are busy and often don’t have the time to pour hours into digital marketing strategies. On top of your regular work, it can feel overwhelming!
However, investing in digital marketing is important. In the ever-changing digital age, Facebook advertisements and online marketing are necessary in order to stay competitive.
One of the best ways to ensure you get the most out of your marketing plan and budget is by working with marketing professionals.
When you work with the pros, they have the experience and expertise needed to create highly effective ads that target the right demographic.
Interior design marketing and advertising do work. However, your marketing strategy needs to be carefully crafted, planned, and executed to get the results you’re looking for.
At Relevantly, we have helped small businesses across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your interior design business, gaining new customers, and improving your brand, fill out the contact form below to get in touch with someone from our team.
During business hours, we’ll be in touch within 60 minutes of your email!
