In this article, you’ll learn more about Relevantly - a Construction Social Media Specialist that can help your construction business stand out online.
To learn more about how a specialist can help you improve your business, jump ahead to a section below:
Overview: Why You Need A Construction Social Media Specialist
How a Social Media Specialist Can Improve Your Online Presence
How a Social Media Specialist Can Build Your Online Community
How a Social Media Specialist Can Help You Showcase Your Work
How a Social Media Specialist Can Help You Display Reviews
How a Social Media Specialist Can Help You Increase Your Traffic
Or, you can continue reading below to learn more about everything listed above!
Overview: Why You Need A Construction Social Media Specialist
You may wonder why a construction company would need to focus on social media marketing and may want to work with Facebook marketing partners.
The truth is that there are a lot of different types of construction companies - many are owned and operated by families whose livelihood depends on their small business.
For example, the following businesses are all considered types of construction companies:
Home Builders and Custom Home Builders
Home Renovators and Contractors
General Contractors
Program Managers and Construction Managers
Construction Landscaping
Other businesses related to construction, such as heavy machinery manufacturers and suppliers and workplace safety training businesses may all be considered types of construction or construction-related companies.
Many types of construction businesses can watch their business grow from social media marketing & management
Since local contract work, renovation and landscaping services, and general contracting can be a very competitive market in some areas, many businesses invest in advertising to help attract more business.
In areas such as smaller cities or towns, some local companies don’t have an online presence at all!
This can make it difficult for homeowners to find a company to work with - especially when it may not be possible to do certain things in person (for example, due to COVID-19 restrictions)
Restrictions aside, many homeowners will look online to find out more information about a business and may look to hire a construction company based on a number of reasons.
Most people will look for a company they can trust. People may look for a business that:
Has great online reviews
Is easy to find online
Is transparent about who they are & their services
Has great communication skills
Has well-trained staff
Has experience
One of the best ways to show that your business has all the above (and more) is by working with a Construction Social Media Specialist to help improve your online presence.
Social Media for General Contractors: 5 Reasons To Hire a Social Media Specialist
1. improve your online presence
Through social media marketing and advertising, you can help local homeowners easily find your business and learn more about you.
Facebook Ad Examples: high-quality ads that showcase your work are one way to improve your online presence
There are many ways you can use social media to help improve your online presence. You can:
Post videos, pictures, and galleries to a business Facebook page
Run paid advertisements that link back to your website
Connect with potential customers using apps like Facebook messenger or the Instagram chat feature
List your particular services and how you differ from your competition
Showcase your logo, brand name, and even post photos of team members to help customers learn more about your business
The truth is that we now live in a digital world, and people care about the brands they see online. In fact, according to one study:
“67% of people indicated that they have
made a purchase after seeing a social media ad.”
Improving your online presence will not only make it easier for people to find you, but also to trust you!
This is important for all businesses, but especially for home improvement and construction businesses.
People often have large budgets for home improvement projects, and since you will be working in their home - their safest space - it is important that clients trust you with both their money and their house.
Construction Facebook ads: You can use social media ads to showcase your previous work
This is why an online presence is so important. Getting your name and logo out there will help you become a more trusted company in your service area.
71% of people are more likely to buy something from a company or brand name they recognize. Working with a construction social media marketing company can help you do all this with ease.
2. Build Your Online Community
Communication is one of the most important factors for many people as they look for a contractor or construction company to work with.
Improving your social media presence and actively engaging online is an excellent way to build your online community and better interact with new and existing customers.
You can use social media to improve interactions with your customers - try sharing work of some recent projects and see what happens
According to Social Media Today:
“People interact with brands in a variety of ways, and in the majority of these interactions, people expect a response, opening the opportunity for businesses to use social media as an extension of their customer service strategy.”
A social media specialist can help you plan posts and ads that will get the most engagement, and thus, will help build your online community.
It’s important to remember as well that Facebook is not the only platform where you can engage with users. You can connect with others through platforms such as:
Instagram
LinkedIn
Twitter
TikTok
Depending on your target audience, you may choose to engage with certain platforms over others.
For example, if you offer high-end, high-budget renovations, it may be best to stick to Facebook and Instagram, where the target demographics are typically older and more established.
However, if you offer other services, such as DIY custom-built products, landscaping, or other services that may have a lower price-point or appeal to a younger demographic, you may want to expand to other platforms like TikTok to gain some followers there as well!
A construction social media marketing specialist can help you create profiles and pages on each platform and help create a plan to utilize each platform to best reach your audience.
3. showcase your work
When a home or business owner hires a construction company, they are trusting that company to make big changes to their well-loved home or workplace!
Showcasing your work online can help new customers see the amazing work you’ve done in the past.
Home builder advertising: Facebook allows you to showcase images in gallery-style albums
Social media sites such as Facebook allow you to easily showcase high-quality images of your work.
However, constantly keeping up with social media and worrying about posting all your projects can be time-consuming!
A Construction Social Media Specialist can help you by doing all of this work for you.
They’ll also make sure to include only the best images, testimonials from your customers, links to your website, and more.
If you currently do not have a lot of pictures of your work, a professional marketing company will either help you create a new portfolio or provide tips for getting a great portfolio together.
4. Display Your Positive Reviews
Customer reviews are extremely important. The more reviews on multiple platforms, the better!
Customers will not only look to Google Reviews but also other sites such as Facebook to get reviews.
Facebook Reviews has recently changed, and you can now “recommend” brands and businesses that you like (or, not recommend them).
You can learn more about how Facebook Reviews and Feedback works here.
Even if a social media platform does not have a space for reviews, your social media specialist will be able to come up with creative ways to showcase your reviews through video and imagery.
You can use videos to showcase customer reviews
For example, your social media specialist may recommend filming a review video from one of your satisfied customers.
From there, you can create attractive social media posts or ads that help to not only show your previous work but also show other potential clients that you are a trusted business.
Use call-to-action buttons and links in ads to get traffic to your website
If you would like to generate more traffic to your website, your social media specialist can help you design ads and posts with the “traffic” goal.
You’ll see that many ads have call-to-action buttons. Those buttons lead to a URL of your choice, so this is a great way to get people to go to a specific page on your site!
If you partner with a social media specialist, they can also help you design attractive and functional pages on your website.
That way, when you get new visitors, they will be more likely to contact you or set up a quote appointment.
P.S. Need help setting up a website? Work with our partners at Profitworks to help get the best website for your business!
Services By Relevantly
At Relevantly, we offer a wide range of social media services for businesses of all kinds. As Construction Social Media Specialist, we have experience working with contractors, renovators, home builders, and more.
Social Media
Marketing
We can help you take control of your online presence with personalized social media marketing.
Data and Analytics
We’ll manage the data collected so you don’t have to. We’ll also send up-to-date reports.
Training Courses
Want to learn more about social media marketing for your in-house team? We provide training too.
build your brand with relevantly
At Relevantly, we do all the hard work for you (online, anyway)
At Relevantly, we offer social media marketing for home builders and other construction-based businesses. Our team has worked with businesses from large custom home builders and home renovations companies to small DIY products suppliers and more! Learn how we can help your business today.
