Facebook ads are a great way for businesses of all kinds - including those in the medical field - to find new clients and get more business.
If you are looking to find more patients in your area, Facebook is an amazing way to reach new people and expand your business.
Jump ahead to learn more about Facebook ads for dentists:
1. Why do dentists need Facebook ads?
2. Is Facebook a good place for dentists to advertise?
3. What kind of ads can dentists run on Facebook?
4. Examples of Facebook ads for dentists
5. Start Your Facebook marketing plan
Continue reading below to learn how you can use Facebook to grow your business. Or, you can reach out to us at Relevantly to get personalized tips for your online marketing strategy.
Why Do Dentists Need Facebook Ads?
Whether you are just beginning your dentistry business or you have been in practice for decades, your business can benefit from Facebook ads.
It can sometimes be challenging to find new patients; many people have an aversion to dental work.
One study found that more than 60% of people have a fear of the dentist! This is why it is extremely important that they trust their dentist.
Fortunately, digital marketing can help you improve trust with your targeted clients by:
Allowing you to convey important messaging, such as safety, options available, and personal experience that may make clients feel more comfortable
Increasing awareness of your business, as people are more likely to work with someone that they feel they know
Establishing your brand and your business as a local expert in your area of practice
Facebook ads can also help you establish a target demographic if that is something you are trying to do.
An article from Inside Dentistry states how important it is for dentists to establish their unique selling position (USP). From Inside Dentistry:
“One doctor may want to be known for a family friendly atmosphere with a personal touch, whereas another may want to convey the impression of a modern office with state-of-the-art technology. Regardless, patients want to know what to expect from the dentist, and that’s what the USP should address.”
Facebook advertisements are an excellent way for dentists to really hone in on their USP and share that with their potential clients, which we will talk about more in the section below.
Is Facebook a Good Place For Dentists
To Advertise?
Facebook is an excellent place to advertise for dentists. First of all, there are a lot of people who use Facebook.
In 2021, there are approximately 27 million Canadian Facebook users. That means about 72% of the entire Canadian population is on Facebook!
With so many people on Facebook, you’ve got great potential to reach new clients. Let’s take a look at the example ad made in Facebook Ads Manager below:
You can target users by located, age, gender, language, and even by
likes and interests
This Facebook ad is targeting:
Men and women
Ages 25-55
Within 25 miles (40 km) of Kitchener, ON
Facebook provides an estimate on the right side of the ad for how many people this ad will reach based on these demographics. It estimates that:
This ad could reach (be seen by) 470,000 people in total
This ad could reach 625 - 1,800 people per day
This ad could result in 19 - 55 landing page views (people who are interested and actually click on the ad) per day
Facebook advertisements allow you to create a very specific target demographic.
For example, if you are a family dentistry practise, you may want to advertise to parents of children and teens.
Facebook ads allow you to target specific demographics, such as parents of young children who may be looking for a pediatric dentist
If your office is located close to a university, you may want to advertise to young adults who attend the local university.
If you’re a pediatric dentist, you may want to advertise to parents with babies and toddlers.
If you specialize in elder care or have a combination of dentists and denturists in your clinic, you may want to advertise to older adults.
Facebook advertisements are a great choice for dentists because no matter what type of practice you own and no matter who your target audience is, you can reach them with highly specific and targeted Facebook ads.
What Kinds Of Ads Can Dentists Run On Facebook?
Facebook allows businesses to run a wide variety of ads, each with their own benefits and the capacity to reach different clientele. We’ll go over some of the most popular ad types below.
single image ads
A single image ad is one of the most common types of Facebook ads. It is simply an advertisement featuring one main, large picture. This is a great choice if you want to showcase your staff, one specific service, or a great deal or some sort of promotion.
Carousel Ads
A carousel ad is a collection of images that users can scroll through using arrows to see all of the pictures included.
An example of a Facebook carousel ad
Carousel ads are a great choice if you want to showcase a variety of services or different staff on your team.
Video Ads
Facebook allows you to run videos as advertisements. For dentists, this is an excellent way to allow your potential new customers to get to know you and feel more comfortable with you and your business!
To learn more about the types of Facebook ads and options available for businesses, click here!
Examples of Facebook Ads For Dentists
At Relevantly, we specialize in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
To give you an idea of what Facebook advertisements could look like for your dentistry business, we’ve created a few different examples of single image ads for you to see!
Ad Example #1: Teeth Whitening
This sample ad for teeth whitening lets both new and existing customers know of a great deal. It includes information about how to redeem the offer and when the offer expires, while also encouraging clients to book an appointment as soon as possible!
Ad Example #2 - client review showcase
As you probably already know, many people are afraid of the dentist or simply hesitant about going. This ad showcases a positive review that can be used to help ease new clients’ fears about choosing a new dentist. As well, reviews in general are a powerful tool for building trust with your clients and increasing your company’s reputation.
Ad Example #3: Meet The Dentist
This ad includes a high-quality image of the clinic’s new dentist. It allows people to get to know him a bit more by including information about his years of experience, and will ideally help new clients feel more comfortable if they come to the clinic since they already know what Dr. Johnson looks like!
Facebook Ads For Dentists: Start Your Marketing Plan!
It can feel overwhelming when thinking about planning for your own Facebook marketing strategy. That’s why so many businesses choose to work with marketing professionals instead of doing it themselves.
When you work with the pros, they have the experience and expertise needed to create highly effective ads that target the right demographic.
Facebook ads for dentists do work - but they need to be properly designed to grab the attention of the right clientele.
At Relevantly, we have helped small businesses across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your dentistry business, gaining new clients, and improving your brand, fill out the contact form below to get in touch with someone from our team.
During business hours, we’ll be in touch within 60 minutes of your email!
