Today, we will take a look at Facebook clothing ad examples that can help you develop your own digital marketing strategy.
This marketing case study will do a deep dive into the ads of some of retail’s best-known brands. Let’s see what we can learn from them!
To learn more, jump ahead:
1. Clothing Ad Example 1 - Ad For a Cause
2. Clothing Ad Example 2 - #Trending
3. Clothing Ad Example 3 - Simple and Bright Shoe Ad
Continue reading to find out more about each ad, or contact us today at Relevantly to learn about creating your own digital marketing strategy.
Facebook Clothing Ad Examples
A Digital Marketing Case Study
1. Gap Clothing Ad - For a Cause
Image Source: Gap Facebook Ads From Facebook Ad’s Library
The Gap is a huge clothing company that offers stylish options for men, women, and kids. The Gap has been around since 1969 - it knows how to change and grow with the times.
Right now, businesses - including retail stores - have started to become more involved in political and social movements. The ad above is a great example of this.
“According to Markstein and Certus Insights, 70% of consumers want to know how the brands they support are addressing social and environmental issues”
According to recent research, the majority of consumers want to see the brands they support to get involved in social and environmental issues.
This ad from the Gap offers commentary on a political issue that directly impacts a lot of people - voter registration.
While this ad is not directly selling anything, they are using their platform to promote views they believe are closely aligned with their ideal customers.
A Facebook user may see this ad and immediately sign up for voter registration or simply see that The Gap is promoting something they care about.
Next time they go shopping for some clothes, they may remember that The Gap supported an important cause and choose them instead.
This ad is not directly selling you clothes, but it is saying a lot, such as:
We are here to help you.
We care about the issues that you do.
We need your help too (a direct call to action).
And of course, the model in this ad is most definitely wearing Gap clothing - and she looks stylish while doing so!
2. Old navy clothing ad - #trending
Image Source: Old Navy Facebook Ads From Facebook Ad’s Library
If you spend any time on social media, you have probably seen one of the latest video ad trends - amateur-looking videos of one or two people filming themselves trying out or using a product.
While these videos at first glance look like a video your Facebook friend shared, they are actually ads. It can be hard to tell at first because they are often formatted like viral TikTok videos.
When a user logs into Facebook, they are often there to check their newsfeed, chat with friends or family, and share posts and pictures. They are not necessarily there to shop.
While users are used to seeing ads by now on their feed, they may be more likely to engage with videos that show more than just a product picture.
So, when we see an ad like this, the business may be trying to get across the following messages:
We are casual and fun.
There is no pressure to buy anything.
Our clothes are perfect for everyday life.
We don’t take ourselves too seriously.
Our clothes are a great fit for parents and kids.
When setting up ads for your own retail business, you may want to consider this tactic. You or someone who loves your products can create a casual video following a viral trend or simply talking about your products.
Then, instead of posting it organically, set it up as an ad instead. You might find you get a lot more engagement than the ads that look like ads!
3. Zara clothing ad - simple & bright
Image Source: ZARA Facebook Ads From Facebook Ad’s Library
These Facebook ads from ZARA show a more traditional take on clothing advertisements.
Super simple yet stylish and bright, they utilize models to showcase gorgeous clothes and interesting looks.
While it can be a good idea to sometimes use humour in ads or appeal to a cause, simply showcasing your products using high-quality images is a tried and true advertising method that should definitely be used by retail businesses!
This ad is also a great example of less is more. The tagline is super short and simple and the imagery is straight to the point.
The button invites you to ‘shop now’ as a direct call to action, rather than something like “learn more” which is a bit less direct.
While this ad doesn’t technically say a lot, it still conveys a lot of messages as well as important information such as:
New women’s clothing is available.
Get stylish summer clothes.
Where to shop: “shop now” button and reference to website link.
The term “essentials” conveys the idea that these clothing items are necessary for your wardrobe.
Advertisements that use models help the user visualize what those clothes could look like on them too.
There are also much more subtle suggestions, such as whether these clothes will make me feel happy or whether these clothes represent a luxurious lifestyle.
Get Started With Your Own Facebook Advertising Strategy
Did taking a look at these Facebook clothing ad examples pique your interest? Are you ready to start working on your own marketing strategy for your retail store or business?
If you are ready to get started with your own Facebook advertising strategy, you can rely on the experienced marketing team at Relevantly.
At Relevantly, we have over 15 years of combined marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.
If you want to begin creating an effective social media marketing strategy for your own business, contact us today!
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