Social media for landscaping is a great way to get noticed and grow your business.
In some bigger cities, there may be a large number of landscaping companies and fewer jobs - so there may be more competition than some businesses would like to see!
Fortunately, social media - and in particular, Facebook advertising - is one of the best marketing strategies landscapers can invest in.
Jump ahead to learn more about social media for landscapers:
1. Why do landscapers need Facebook ads?
2. Is Facebook a good place to advertise my business?
3. What kind of ads can you run on Facebook?
4. Examples of ads and social media for landscaping
5. Start Your Facebook marketing plan
Keep reading to find out more about using Facebook to grow your business. Or, you can reach out to us at Relevantly to get personalized tips for your online marketing strategy.
Why Do landscaping business owners Need Facebook Ads?
Over 2 billion people use Facebook, and now more than ever, they use it to do more than just interact with their friends and family.
One recent study found that people are 53% more likely to buy or work with a business that uses live chat features.
Facebook Messenger is an amazing tool that easily allows you to chat live with new and existing customers and clients.
Running Facebook ads allows you to reach many Facebook users within your service area.
They can easily interact with your ads by reacting to them, commenting on them, or clicking on the ad. Clicking on the ad can take them to a page on your website, or even redirect them to Facebook Messenger.
Some other reasons why landscapers can benefit from Facebook ads include:
Consistent branding and marketing help to establish trust with your customers. Customers need to trust that you will do a great job working on their home, that you will be reliable, and be easy to work with. There are a lot of horror stories online about working with poor landscapers!
Facebook ads allow you to target your ideal demographic so that you will find new customers who live within your service area and are most likely to want your services.
There are many Facebook ad options for you to choose from. For instance, you can create a highlight video, showcase your recent work, show pictures of projects, or even let Facebook users “meet” your team.
Facebook ads are a simple way to market to users in your area and help you stay competitive in the local market. Currently, three million businesses use Facebook to advertise!
Is Facebook a Good Place To Advertise My Business?
Did you know that in 2021, there were about 27 million Canadian Facebook users? This means that approximately 72% of the Canadian population is on Facebook!
Facebook ads allow you to target very specific demographics in your area
The landscaping industry in Ontario has grown and continues to grow in 2022. There are a number of reasons why, but one of the biggest is due to the COVID-19 pandemic.
As more people were forced to stay home and learn to love their own backyards, homeowners invested in landscaping services at a higher rate than in the past.
Due to this, landscapers may have found more competition than usual, and this trend may continue to happen.
Fortunately, Facebook is a great place to advertise your landscaping business and can help you stand out from your competitors.
Let’s take a look at the example ad above.
This Facebook ad for our mock landscaping business is targeting:
All genders
Ages 28-65+
Within 25 miles (40 km) of Hamilton, ON
This ad is scheduled to run for one week on a budget of $150.00.
Now, let’s take a look at the right side of the sample ad. It shows an estimate of the ad’s audience, calculating that:
This ad could be seen by over 1 million people In the Hamilton area.
This ad could reach 2,000 - 6,000 people per day
This ad could result in 37 - 108 link clicks (people clicking to contact the business via Facebook Messenger) per day
Facebook ads allow you to target specific groups - such as homeowners within a certain age range
As a business owner, you probably already have a target audience in mind. Maybe you only want fewer higher-end, large jobs that will take weeks to complete. Or, you may prefer smaller jobs that can be done in a matter of days.
The types of homeowners and people that you advertise to can be narrowed down easily when you create a Facebook ad.
No matter who your target audience is, Facebook ads for landscapers are a great marketing method. You can easily reach your unique target demographic with highly specific and targeted Facebook ads.
What kind of ads can you run on Facebook?
Facebook allows you to run a wide range of ads that each have their own benefits and may best be used for certain audiences, ideas, or images.
Check out the list below to learn more about some of the most popular types of Facebook ads.
SINGLE IMAGE ADS
Single image ads are one of the most common types of Facebook ads. As the name states, a single image ad is simply an advertisement that showcases one, large image. They are a great way to present a high-quality image of a recent project or let users learn more about one of your workers!
CAROUSEL ADS
Carousel ads display a collection of images that allow the user to scroll through using the arrows provided.
Social media for landscaping: An example of a Facebook carousel ad
Carousel ads work really well to display a number of images from a single project. You can show a wide range of beautiful images that can really help homeowners see the variety of your work.
VIDEO ADS
Facebook also allows you to run videos as advertisements. When it comes to social media for landscaping, video ads may be one of your best friends! Imagine how captivating it could be to use drone footage of a beautiful, completed project? Or, you could create a video with your staff, letting customers know how personable your company is and what your values are.
Examples of Facebook Ads For landscaping
Here at Relevantly, we specialize in creating unique, high-quality advertisements for small businesses across Ontario, Canada, and North America.
Below, you can check out some example ads that we have made for our mock landscaping business!
Ad Example #1: captivating imagery
For landscaping advertisements, it’s good to get a little creative. While you could have the most beautiful and professional-looking photos, you are likely competing with a lot of similar ads that use very similar pictures.
Creating a single image ad that uses a creative picture, whether it’s taken from a unique angle to help it stand out from the rest, or focuses on a really unique project you’ve completed, don’t be afraid to be unique and stand out!
Example Ad #2: project/gallery Showcase
If you have a recent project you are proud of, carousel ads are a great way to showcase this to potential new clients. You can choose a wide range of pictures to show the front of the house, the backyard, a specific garden - whatever you feel would best pique the interest of those you hope to work with!
Ad Example #3: meet our landscapers
Video ads are an excellent way for potential customers to get to know you and your business better. Homeowners want to feel comfortable with their landscapers - after all, a poor job can have a major negative impact on their home. Utilize video ads to showcase your staff and present your values.
Social Media For Landscaping
Start your Facebook Marketing Plan!
Starting any new marketing plan can feel overwhelming. As the owner of a landscaping business, you’re probably busy enough as it is without worrying about planning, running, and analyzing social media ads.
One of the best ways to ensure you get the most out of your marketing plan and budget is by working with marketing professionals.
When you work with the pros, they have the experience and expertise needed to create highly effective ads that target the right demographic.
When it comes to social media for landscaping, ads do work - but it is important that they are properly planned, designed, and executed.
You’ll need to target just the right demographics within your specific service area to get the return on investment you deserve.
At Relevantly, we have helped small businesses across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
If you’re ready to learn more about growing your landscaping business, gaining new customers, and improving your brand, fill out the contact form below to get in touch with someone from our team.
During business hours, we’ll be in touch within 60 minutes of your email!
