Facebook ads have evolved and changed throughout the years. In the past, you would likely see on a few select industries advertising on Facebook. Now, over 3 million businesses across the world use Facebook to advertise!
These Facebook ad examples will prove that you can make creative ads for any industry or business.
Jump ahead to learn more about a specific ad:
Or, continue reading to see all Facebook ad examples for 2022. If you want to learn more about creating effective Facebook ads, contact us at Relevantly!
Five Unique Facebook Ad Examples For 2022
Here, you’ll find five unique Facebook ad examples made by the team at Relevantly! We’ve created these ads to show how it is possible to create fun, interesting, and eye-catching ads for businesses of all kinds.
1. Dentistry Testimonial Ad Example
It may seem difficult to create an ad for medical services such as dentistry, especially since many people have negative associations with the dentist.
In fact, did you know that one study found that more than 60% of people have a fear of the dentist?
Advertising for a dentistry business doesn’t have to be daunting. One of the best ways to show this is through utilizing positive customer reviews.
Showcasing customer reviews and testimonials is an excellent way to catch the attention of Facebook users. It is not overly “salesy” and it immediately lets others know a little bit more about your business.
2. Fish Popsicle Ad Example
This ad example was designed to target homeowners with backyard ponds. Backyard ponds can be difficult to maintain, especially in the colder months of the year.
By taking a humorous approach to winter pond maintenance, the goal is to attract attention and ‘stop the scroll’ - in other words, stop the target audience from mindlessly scrolling by.
Using humour is a timeless approach and works very well for big companies, such as Dollar Shave Club, that rose to popularity in part due to their unique and funny viral ads!
This is a great alternative to simply advertising products. You can use ads like this for e-commerce; they don’t have to just be a listing of the product!
3. Writing In Paint Ad Example
Many small businesses in the trades focus on work that technically can be done DIY style…but probably shouldn’t in most cases!
It can be difficult to convince new customers that services are worthwhile when they think “It’s cheaper to just do it myself!”
This ad for a fictional construction company reminds customers that it’s often better to rely on the professionals to get all the work done at once.
Even a “small” job like painting can be hard work, take up valuable time, and may end up costing more if/when mistakes are made along the way.
This ad is great at capturing attention. Then, the corresponding landing page can list off all the reasons above (and more) as to why it’s best to work with the pros.
4. Leaky Pipes Ad Example
If you’ve been on Facebook in the last year or so, you’ve probably seen an influx of real estate ads. It’s becoming more and more common to find homes for sale online, including on social media platforms.
However, with so many homes that all look almost identical, users may easily start to ‘tune them out’ and ignore the same old ads.
This ad is a great example of a fresh take on real estate ads. Instead of simply showing a new home for sale, this ad takes a customer pain point and turns it into a humorous ad!
5. Dreams To Reality Ad Example
Though this ad is also made for a fictional construction company, the concept of this visual can be used for nearly anything.
The picture that shows the turning a blueprint/rendering into a real image is a creative way that visually shows the idea ‘turn your dream into a reality.’
Although it’s typically a good idea to avoid clichés, as they often get an eye roll from potential customers, they can work to your advantage as well if you put a new spin on them.
This ad is quite literally showing a ‘dream’ turning to reality, so it’s an interesting and unique way to showcase this company’s services!
Stop The Scroll With Unique Facebook Ads For Your Business
Did these Facebook ad examples capture your attention? If you are ready to plan your own small business Facebook advertising strategy but don’t know where to start, the team at Relevantly can help.
We focus on digital marketing strategies that target the perfect audience to help you get more sales, increase brand recognition, and drive traffic to your site.
At Relevantly, we have helped small businesses across Ontario, Canada, and North America take better control of their marketing strategy.
We have over 15 years of combined marketing experience and have worked with businesses ranging from local home improvement companies to overseas non-profits!
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