How Amazon Facebook Ads Are Used to Drive Sales - Amazon Case Study

Trying to improve your Facebook Ads? Looking to follow some of the world’s biggest companies? Here is why Amazon Facebook ads are so useful and how they are used to drive sales.

#1 - Keep It Fun

#2 - Lots of Videos

#3 - Not Always An Ad

Source: Amazon’s Facebook PageAmazon’s Facebook Page

Amazon Facebook Ads

Amazon is America’s leading e-retailer with close to 386 billion U.S. dollars in 2020 net sales. Amazon international e-commerce company offers many different services like online retail, computing service, consumer electronics, digital content, and local services such as daily deals and groceries.

According to Forbes, Amazon is ranked fourth on The World’s Most Valuable Brands List. Among this list are top global brands like Google, Apple, and Microsoft.

Today, you will get a closer look at Amazon’s Facebook ads and how you can use the same strategies to help improve your own digital marketing efforts.

Amazon’s Facebook Ads #1: Keep it fun

Source: Amazon’s Facebook Page

Amazon has a different approach when they do their Facebook ads. For instance, Amazon does their Facebook ads in a really fun way. They do not copy Apple or McDonald’s “keep it simple” strategy. The best way to describe Amazon’s Facebook ads is that they are really fun.

Amazon keeps it fun as you can see in the image above. They put a lot of images and colour on their ads but in a way that does not overwhelm the consumer. In this case, the colours all match and the information is no more than 5 words.

Amazon’s Facebook ads keep things fun and relatable for all age groups. Who doesn’t love a puppy with an oversized Santa hat on a bunch of Christmas boxes?

Source: Amazon’s Facebook Page

Key Takeaways:

• Have Fun: make sure to have fun in making each ad and do what you like. Pick colours and fonts you love and make it work! Make sure the colours match!

• Keep it simple: even though Amazon is having fun making these Facebook ads, they still keep it simple in a way where it does not overwhelm the viewer with too much information.

Amazon’s Facebook Ads #2: lots of videos

Amazon’s Facebook ads use a lot of short videos like the one above. Amazon tends to have short videos ranging from 10 seconds - 60 seconds explaining their new product/sale.

Videos are attractive to customers, especially short ones. Here are some mind-blowing statistics about short video ads:

• Videos under two minutes long get the most engagement. (Wistia)

• 85% of Facebook videos are watched without sound, while 60% of Instagram stories are watched with the sound on. (Instagram)

• Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

• A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

• Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

• Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)

• Video increases organic search traffic on a website by 157%. (Conversion XL)

Amazon’s Facebook ads know what they are doing, and having lots of short video ads definitely helps to drive their sales.

I know these are Youtube ads, but these videos are also used for Amazon Facebook ads.

Key Takeaways:

• Videos Help: make sure to have some ads in the form of short videos. Amazon uses short videos to grab the viewer’s attention. The stats speak for themselves!

• Keep it Short: make sure when making a video like one of Amazon’s Facebook ads, it is under 1 min. The shorter the video the better.

• Keep it Simple: do not make a long video with a lot of information. Make sure that there is enough information for the viewer to stay engaged.

Amazon’s Facebook Ads #3: not always an ad

Source: Amazon’s Facebook Page

Amazon Facebook ads are not always an ad. They do address many issues and send support all across the world. The picture above is about the horrific wildfires that happened in California and the devastation from Hurricane Laura that occurred in Louisiana. Amazon was posting about how they are donating more than 500,000 emergency aid items to help those affected by these disasters.

This is just one example of how Amazon Facebook ads keep things sociable and relevant by addressing issues across the world. They are not always pushing their products and deals through their Facebook ads.

Through these types of posts, they are still marketing their brand but doing it in a way that attracts society to them. A company that has a good reputation in society will attract business. A great way to improve your companies reputation is by helping out in times of need or supporting certain groups. Do not just make it about your products, show that you care.

Source: Amazon’s Facebook Page

Key Takeaways:

• Don’t Always Have Ads: keep it relatable to society. Don’t always push your products.

• Show Your Customers That You Care: address or support certain issues. Have fun and ask them random questions to get them to engage with your account.

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If these Amazon Facebook ads grabbed your attention, and you’re wondering how you can do the same for your business, contact Relevantly.

At Relevantly, we have over 15 years of marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.

If you’re ready to create an effective Facebook marketing strategy, contact us today.

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How Apple Facebook Ads Are Used to Drive Sales - Apple Case Study:

Case Study

Today, we are going to take a look at how Apple Facebook ads are used to drive sales for their products.

At Relevantly, we have over 15 years of marketing experience and we would love to share what we’ve learned with you!

This article will teach you more about the creative and effective marketing strategies that Apple Facebook ads use and how you can use these techniques in your own business. So, let’s get started.

Amazing Apple stores all over the world

Apple Facebook Ads

Apple is one of the most influential and recognizable companies in the history of mankind. Apple innovated the tech companies with products like the iPhone, iPad, iPod, MacBook, & many more. The company is valued at over $2 trillion in 2021.

Apple’s brand is ranked in the top 10 among the top global brands like Amazon, McDonald’s, and Facebook.

Today, you will get a closer look at Apple’s Facebook ads and how you can use the same strategies to help improve your own digital marketing efforts.

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Apple Facebook Ad #1: Push Your Best

Show your best! Source: Apple’s Facebook Page

Apple always pushes its best-selling product. Almost every picture/ad on Apple’s Facebook page is the iPhone. The iPhone is the most iconic and sought out phone in the world, if Apple did not promote it, it will still sell. Apple does this because they know to push their strongest product as it will make more revenue.

The iPhone changed the smartphone world and Apple is proud of that. According to Statista, the iPhone is Apple's most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple's other signature products, the iPad and the Mac computer sold 9.67 and 5.3 million respectively in the same quarter.

If Apple sells so much of one product then why keep advertising it? Apple does this because they know that their strength is REALLY strong. Why push other products when you can grow your strong suit and make more money

Which one do you want? Source: Apple’s Facebook Page

Takeaways:

Here are some key takeaways you should know:

• Know your strength! What is your best feature that you sell? It could be a product or a type of service.

• Always display your strength in your ads.

• Improve and build up your strength. Make it impossible for it to fail.

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Apple’s FACEBOOK AD #2: KEEP IT SIMPLE

Be a pro like Apple! Source: Apple’s Facebook Page

Apple’s Facebook ads love to keep it basic and easy. If you’ve read some of the other case studies, you will know that this is very popular among big companies. They do not need their ads to be complex, with a lot of information.

Simple ads make it very easy for consumers to read and identify what they are seeing. If your ads are loud and have a lot of info, most people will move on. But, if you have simplistic, straight-to-the-point ads, it will grab people’s attention.

Think like Apple! Source: Wikipeada: Think Different Apple Ad Explanation

Even since the beginning

This “Think Different” campaign was a game-changer that not only improved Apple but shaped the way we all know Apple.

Tom Hormby explains how in 1996 “the press lost interest at the end of Apple’s eleven-year interregnum” and how “the Apple brand was tarnished, no longer attracting the glowing press attention that once required a TV studio”.

Apple needed a marketing idea to save the face of the brand. As pressure makes diamonds, the “Think Different” campaign was launched and the rest was history. This simplistic way of marketing for Apple became their new brand and it helped attract rocket-launching business.

TAKEAWAYS:

Here are some things for your business:

• Keep it very simple. Have no more than 1-5 words on your ads. Too much information will push people away. The ads only have 2 words, but they have been chosen carefully to make the most impact.

• Make the product look cool. Make people want to buy your product as it gives them confidence. Apple makes its products look attractive in its ads

• Don’t feel pressured to add colour. If it doesn't feel right, don’t do it. Try to have a natural background Takeaways:

Apple’s FACEBOOK AD #3: Promote your features

Privacy matters to Apple, Source: Apple’s Facebook Page

Apple always promotes what they have added to their products. As most iPhone users know, the iPhone always asks you if you are willing to share your information when visiting apps, websites, etc. As simple as this feature is, it is very important to Apple as they see it as a competitive advantage.

Apple knows how to keep it simple while pushing their information as well. The ad is not confusing as it makes sense and customers can relate. Apple wants people to know how confident they are in keeping their user’s information private from the internet.

Check out this video to understand more about this Apple privacy feature.

Stay private with Apple

Takeaways:

Here are some takeaways for your business.

• Know your best feature. What is something that you can guarantee and are confident about? Always include that in your ads.

• Vice Versa. Never promote something you can not guarantee or are not fully confident about.

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Build your brand with Relevantly

Contact us now!

If these Apple Facebook ads grabbed your attention, and you’re wondering how you can do the same for your business, contact Relevantly.

At Relevantly, we have over 15 years of marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.

If you’re ready to create an effective Facebook marketing strategy, contact us today

NEED HELP MANAGING YOUR SOCIAL MEDIA ACCOUNTS?

Download our free Social Media Calendar tool to improve your marketing strategy today!