Looking for some great tips from social media marketing experts? Well, then this post is for you!
The specialists at Relevantly design results-driven, social media marketing strategies and skillfully execute them for you. With over 15 years of marketing experience, we understand the unique needs of small businesses and are committed to seeing yours flourish by maximizing your traffic and leads through creative advertising.
Over the years, we have developed an expertise in social media marketing through managed social media services, Facebook advertising, Instagram advertising and Facebook ads; and we'd like to put our experience to work for you.
Get help with your social media marketing from Relevantly
Top Social Media Marketing Tips
If you want to succeed in today's constantly changing market, you need to stay up on all of the latest social media marketing trends. Here are some of the top current social media marketing tips to help you.
1. Use Video - It Works
Video ads consistently get your maximum engagement on Facebook and other social media marketing platforms so make sure you use them.
It's relatively easy to create videos or moving image slideshows, especially when using software such as Facebook's Video Creation Kit. This video maker gives you different templates where you can choose to add backgrounds, logos, or text overlays.
2. Form Relationships
Be intentional about forming relationships with your social media community. Remember that your followers are people, just like you, who have lives, just like yours.
Find ways to connect with them and build your community. Listen to what your followers are saying and respond to them; engage with them and they will become spokespersons for your brand.
Find ways to build relationships and form connections with your readers
3. Be Authentic
Social media followers are attracted to things and people who are "real" and they can tell a fake in an instant. It's so important to be authentic in your marketing; it will set your business apart and build trust with your visitors.
4. Name Your Target Audience
Just knowing who your target audience is, isn't enough. You need to name them in your posts, headlines, text, description and images. For example, if your target audience is millennials, then address millennials by using that term in your marketing.
Know your target audience and name them
5. Understand How and When Your Target Audience Uses Social Media
Find out how and when your target audience uses social media and target them accordingly. For example, your audience may use Twitter during the day at work and then go on Facebook in the evenings.
They may also tend to read more during the day but be more attracted by videos and visuals after hours. Use this knowledge to tailor your social media marketing activities to suit your audience.
6. Be Social
To succeed in social media marketing, you also need to be social. Make sure you are leaving comments, retweeting, liking, following, and sharing so that you are connecting with your audience.
Make sure that you are using social media too
7. Use a Good Social Sharing Plugin
Implementing a good social sharing plugin like social warfare can help you double your shares or more. It's an easy-to-use WordPress plugin that gives you gorgeous share buttons on every size screen. What's really great is that it won't slow down your load times.
8. Avoid Stock Images
Stay away from stock images whenever you can. Real-life pictures and custom-made visuals will help you develop a more authentic and real connection with your audience.
9. Create Effective Visual Content
Use a tool that will help you create awesome visual content that will help you promote your main content on social media. Stunning visuals are key for grabbing users' attention and getting them to take action.
A great free program for this is Easil. It's a drag-and-drop design tool that lets you create visual content that will look like a professional designed it.
Image Source: Easil
Easil can help you create amazing visuals
10. Reach the Right People
Successful social media marketing isn't about reaching the most people, it's about reaching the right people. The ones that are truly interested in what you do and what you are promoting.
Get to know your target audience so you can create content that really speaks to their interests, needs, and desires.
11. Take a Facebook Course
Facebook offers 90 free online courses right now that can teach you how to better advertise on all their products and services. It's called Facebook Blueprint and it's Facebook's own "university" designed to help you get the most out of Facebook marketing platforms.
12. Don't Forget to Measure Your Success
It's not enough to create a rich, relevant message with a call to action. You also have to make sure that you monitor and measure the success of your Facebook Ads.
Learn from what didn't go well and repeat the things that were successful.
Monitor your Facebook Ads - successes and failures
13. Pay for Social Advertising
It's often a good investment to pay for social media reach and clicks on platforms such as Linkedin, Facebook, Twitter, etc. You may have to do a little testing at the start but once you find what works, the small investment you make can be well worth it.
14. Keep It Simple
Don't be tempted to overload your social media marketing ads with too much text. Keep it short, simple and full of value.
Only include the basics: what your offer is, how it benefits your audience, and what you need to do next. Keep the language simple enough for anyone to understand; even a child.
Image Source: Very Good Butchers
Don’t overload your ads - keep them simple
15. Give a Reason to Click
Make sure you are giving your reader a reason to click on your ad. This could be a special offer, a time-sensitive offer, or an amazing discount.
16. Be Consistent with Your Brand
You should present your brand on social media the same way you do on other ad channels.
Social media can play an important role in promoting your brand so ensure that it is consistent. You should always make sure that your content is of high quality and that it fits your purpose.
Learn more about the importance of branding
Need HELP WITH YOUR social Media MARKETING? Trust RELEVANTLY
If you want to do more with your social media marketing but you don’t have the time, Relevantly can help.
At Relevantly, we have over 15 years of marketing experience and have helped small businesses across Ontario, Canada, and North America build their brand online.
If you’re ready to create an effective social media marketing strategy, contact us today!
