Today we're going to talk about Facebook advertising training and why it is important.
With over 15 years of marketing experience, we understand the unique needs of small businesses and we are committed to seeing yours flourish by maximizing your traffic and leads through creative advertising.
Over the years, we have developed an expertise in Facebook marketing and we'd like to share our experience with you. So let's get started.
Facebook Advertising Training: How to Get Started
Facebook advertising training can help you get the most out of your digital marketing budget. A good course will teach you how to create effective, high-quality Facebook ads that target your desired audience in your exact service area.
Get the most out of your Facebook advertising by taking the right training
Step 1: Choose the Right Course
If you look online, you'll find a wide variety of companies offering Facebook advertising training. However, not all courses are created equally.
You should take a look at what each course is offering to see if it is what you need. Here are some tips for choosing the right course.
Tip #1: Choose a course that is offered by a company that has experience: Take a good look at the company offering the course to see if they have extensive marketing experience. Check out how long they have been in the business and what their credentials are.
Tip #2: Choose a course that is designed for your particular business: If you are a small to medium-sized business, then you will have different goals and a much smaller advertising budget than a large corporation. You should look for a course that understands and specializes in helping businesses that are similar to yours.
Tip #3: Choose a course that is geared to your level: If you are new to Facebook advertising, then you should choose a course that is beginner-friendly. If you are planning to do your Facebook advertising in-house or if you are planning to outsource it, then choose a course that will accommodate those goals.
If you are a beginner, you should choose a course that is geared to that level
Tip 4: Choose a course that covers all the information you will need to succeed: Take a look at the different topics offered in the course to make sure that it will cover all the information you need to be successful with your Facebook marketing.
Here is a list of topics that should be included:
1. Facebook Ads Manager Set-Up
Creating a Facebook Page
Setting up a Business Manager Account
Setting up an Ads Manager Account
2. Overview of Facebook Advertising tab
What each column means
Where to find information to include
Understanding ads schedules and budget
3. Using Facebook Ads Manager
Go over main tabs
Mock Ad Set-Up
Different objectives
4. Secrets Of Facebook Advertising Strategies That Work
What should be the goal of the ad
What types of ads typically work best
The keys to picking the right target
5. Creating Facebook Ad Creative
Developing ad dynamic creative
Writing copy for primary text, headlines and more
Selecting the right CTA and ad type
6. Creating Facebook Landing Pages
Developing ad dynamic creative
Writing copy for primary text, headlines and more
Landing pages
7. Measuring & Reporting
Creating reports for ad results
Using the Facebook Pixel
Interpreting results
8. Final Review & Confirmation Ready To Go
Ensure understanding of all steps
Guided live ad set-up
Answer any final questions
Make sure the course you choose covers all the topics you need
Step 2: Decide Between In-Person or Online Training
Depending on where you are located or on your particular situation, you can choose to take your Facebook advertising training either in person or online. If your business is located within our service area, we can come right to your facility.
Benefits of In-person training: In-person training has many benefits. It allows for a lot of flexibility because as questions arise in your mind, you can immediately ask your instructor and get the answers you need.
If you don't understand something you can also get clarification. If you are taking an online course that you are going through on your own, it might not cover the questions you have.
Benefits of Online Training: If you prefer to do your course at your own pace, then online is a great option. You don't have a time limit for going over the material and you can finish your course at the pace that suits your schedule.
If you like the idea of online training, but you would prefer to have an instructor go through the material with you, choose a Facebook advertising training program that is done through live chat.
In-person training allows you to get your questions answered immediately
Step 3: Reap the Benefits
Facebook advertising can really help to increase your brand recognition and grow your business, but it needs to be done right.
Taking Facebook advertising training will give you the knowledge and the tools you will need to make the most of your Facebook marketing.
Effective training can:
Provide you with personal tips for creating an effective strategy for your unique business
Help you set up your Facebook Ads Manager account
Give you a deeper understanding of your advertising budget and schedule
Provide you with a thorough explanation of target audiences
Teach you how to design, write, and launch an attractive ad
Learn how to design and launch effective ads
Why Choose Relevantly for Your Facebook Advertising Training?
Relevantly Offers Both In-Person and Online Training
Relevantly is based out of the Kitchener-Waterloo area in Ontario. If your business is located within our service area, we can come right to your facility to do Facebook advertising training with you in person.
If you are interested in Relevantly’s Facebook Ads Training Course and you are located outside of our service area, our training course can be completed online through a live chat. Although we service clients in Southern Ontario, we also work with businesses across Canada and North America. Not sure which option is right for you? Contact us now and we’ll be happy to further discuss your unique situation!
Relevantly Has Extensive Experience
At Relevantly, we have over 15 years of marketing experience and are excited to share what we’ve learned over the years with you and your business.
Relevantly Understands Small to Medium-Sized Businesses
Relevantly’s Facebook Ads Training Course provides small-medium-sized businesses with the knowledge they need to effectively manage and advertise their business on the Facebook platform.
Relevantly Will Help You Succeed
Our Facebook Ads Training Course will allow you to better understand the basics of digital marketing and creating a long-lasting, effective marketing strategy for your unique business.
