If you are a real estate agent and you are wondering how to make your Facebook ads more effective, this article is for you.
Here are 15 examples of Facebook ads for real estate agents you can use for your benefit. Click on each corresponding link to jump ahead:
If you are a real estate agent and you need help with your Facebook ads or digital marketing strategy, contact us! We are here to help.
If you are debating whether or not you should be advertising your business on Facebook, check out our article “Why You Should be Advertising Your Business on Facebook”. Also, if you run a sports team or organization, check out our article “Sports Advertising on Facebook”.
Facebook Ads For Real Estate Agents In 2024
Watch the video below to learn more about Facebook Ads Manager, a platform provided by Facebook for creating, managing, and analyzing advertisements on the Facebook platform.
The video below will show you how to set up Facebook Ads Manager for your real estate company and show you the best Facebook ads for real estate agents in 2024!
Watch the video above to learn how to Setup Facebook Ads Manager.
1. Celebrate Your Milestones
Did you achieve the top 5% of sales this year? Or, perhaps you won an award. Whatever the case may be, do not hesitate to celebrate your milestone via Facebook ads for real estate agents.
Just be careful that you are humble in your approach, you do not want to come across as arrogant.
Consider the ad below for reference:
Why it works:
It inspires trust
It develops a positive reputation
It creates a sense of expertise
2. Highlight Your Testimonials
No matter how great you say you are, especially in the real estate industry, sometimes people need to hear from your current or past clients, and that’s okay!
Sharing a testimonial from one of your clients is a great way to demonstrate credibility and trust.
Simply ask your clients for a simple Google review or Better Business Bureau review. Once you find them their dream home I am sure they would be more than happy to leave a positive review!
Check out the Facebook ads for real estate agents below:
Source - Brandon Town on Facebook.
Why it works:
It reinforces that you are trustworthy
It creates a positive reputation
People don’t just take your word for it
3. Be Season-Specific
If you are regularly posting Facebook ads for real estate agents and you need some new content, why not highlight the current season you are in?
Not only will your clients relate more to the relevance of these ads but they will also be more inclined to click on them due to visual appeal.
Check out this ad for reference:
Source - Tayta Real Estate on Facebook.
Why it works:
Seasonal imagery creates an emotional connection
Aligns with consumer behaviour
Content is relevant and resonant
4. Promote a Video Tour
What better way to introduce a property to your clientele than through a virtual tour?
This allows your consumer base to view the property online and then decide if they want to see it in person. In return, the customers who come to view the property in person are the most serious about buying.
Check out the Facebook ads for real estate agents below:
Why it works:
Enhanced visualization compared to static images
Convenient
Time-saving
5. Offer a Free Home Valuation
People love the convenience of a free home valuation. Not only does it give your clients instant access to information but these online tools are easy to use and free!
Also, these types of ads are a great way to mix things up on your Facebook account.
Check out the Facebook ads for real estate agents below:
Why it works:
Sparks curiosity and interest
Allows for financial planning
Homeowners can compare with others in their neighbourhood
6. Create a Sense of Urgency
Creating a sense of urgency is a marketing strategy that dates back to the very beginning. Wordage such as:
Take a look!
It won’t last long
Sale ending soon
Are used to impose a sense of urgency.
Here is an example of Facebook ads for real estate agents that uses a sense of urgency (notice the red sirens?):
Why it works:
Prompt immediate action
Creates a fear of missing out (FOMO)
Capitalizes on emotional triggers
7. Tug on Your Client’s HeartStrings
Buying a home is a big step for any individual! That is why you want to use language that pulls on their heartstrings.
A home is much more than a building/structure, it is a person’s safe space, their oasis after a long day.
Here is an example of Facebook ads for real estate agents that tugs on the heartstrings:
Why it works:
The idea of a “dream home” is highly personal
Describing a property as a “dream home” encourages buyers to visualize themselves living there
The term “dream home” carries positive connotations
8. Sell the Neighbourhood/City
At the end of the day, buyers are not just purchasing a house. They are investing in a lifestyle.
Ads that showcase the unique features, amenities, and atmosphere of a neighbourhood or city appeal to the lifestyle aspirations of potential buyers.
Let us show you what we mean, here is a Facebook ads for real estate agents that sell the neighbourhood/city rather than the home:
Why it works:
Established an emotional connection
Emphasizing amenities and features is a strong selling point
Attract buyers looking for a long-term investment
9. Highlight Industry Trends
Highlighting industry trends in your ads is a great idea. Trends like:
Total home sales
The average cost of a home
Actual monthly activity
Giving your potential buyers access to relevant information is never a bad thing.
Check out the Facebook ads for real estate agents below:
Why it works:
It established authority and credibility
Inspires trust due to transparency
Creates a foundation for client expectations
10. Display Residential Land
As a real estate agent, you do not only sell homes. You also advertise development opportunities and residential land.
So why not create ads to highlight these as well?
Check out the Facebook ads for real estate agents below:
Source - Bayleys Real Estate on Facebook.
Why it works:
Speaks to a specific demographic
Appeals to developers and investors
Highlights the location and amenities
11. Highlight Key Features
Highlighting key features of a home in your Facebook ads for real estate agents is also a great idea! Things like total:
Bedrooms
Bathrooms
Square footage
Are all features you want to highlight
Here is an example you can use for inspiration:
Why it works:
It provides potential buyers with a summary
It leaves potential buyers with some questions and a reason to contact you (notice how total square footage is non included)
12. Focus on Lifestyle
When selling a home, you want to focus on the lifestyle associated with the home’s location. For example:
If you are selling a cottage, speak about cottage life.
If you are selling a rural property, speak about country living.
If you are selling an urban property, speak about city life.
Here is an example of Facebook ads for real estate agents that focuses on lifestyle:
Why it works:
Creates an emotional connection
People often seek homes that align with their desired way of living
Targets specific demographics
13. Highlight Landscaping
There is a lot more to a property than the house that sits on it. If the property that you are selling has some unique features like a pool, pond, or even a creek, then you should highlight it!
Here is an example of Facebook ads for real estate agents that highlight the home landscape:
Source - Peter Hecimovic on Facebook.
Why it works:
Curb appeal matters!
Outdoor spaces often evoke emotions and a sense of lifestyle
Attractive outdoor features set a home apart from others in the market
14. Holiday-Themed Ads
Sometimes you need to take a break from selling homes and create personal connections!
This is why you should be creating holiday-themed ads that simply engage with your clients in a non-sales way.
Here is an example of Facebook ads for real estate agents that are holiday-themed:
Source - Kathy Zajac Real Estate on Facebook.
Why it works:
Establishes an emotional connection
Builds up your brand personality
Holiday-themed ads create positive associations with your brand
15. Show a Floor Plan
When looking for a house, people care about the floor plan!
For your next Facebook ads for real estate agents, highlight the floor plan for your most recent listing.
Here is an example of what this ad can look like:
Source - Silversaw on Facebook.
Why it works:
Provides a clear and comprehensive visual representation of a home’s layout
Helps potential buyers gauge the actual size of the rooms and living space
Enhances the overall presentation of the property
Need Help With Your Facebook Ads for Real Estate Agents?
Are you looking for a partnership? Someone who can take care of your social media marketing? If so, rely on us at Relevantly!
As a real estate agent, you already have a lot on your plate and you may not have the time to implement and actively monitor a marketing campaign. If this is the case, contact us at Relevantly!
We have over 15 years of marketing experience and our team has helped several companies and organizations across Ontario, Canada, and North America expand their brand. We have the expertise and experience needed to improve your standing in the real estate industry.
