If you own a business and are looking to improve your online presence through various social media marketing tools, this article is for you.
In this article we will examine 14 of the best tools for social media marketing by looking at their distinct selling features as well as their pricing. Let’s get started!
Click on each corresponding link to jump ahead:
For assistance with integrating and managing these tools, contact us at Relevantly!
*NOTE: Data is accurate as of November 2023. Please review each resource for updated pricing*
Tools For Social Media Marketing
1. Hootsuite
Hootsuite is one of the most comprehensive tools for social media marketing and managing social media. It allows users to schedule posts, track social media analytics, and manage multiple social media accounts from one dashboard.
Here are some common uses of Hootsuite:
A) Content Scheduling
Users can schedule posts to multiple social media platforms in advance. This feature is particularly helpful for maintaining a consistent posting schedule and reaching audiences in different time zones.
B) Social Media Monitoring
Hootsuite allows users to monitor multiple social media channels in one dashboard. This includes tracking mentions, comments, and messages, enabling quick responses and engagement with the audience.
C) Analytics and Reporting
The platform provides analytics tools to track the performance of social media content. Users can measure engagement, follower growth, and other key metrics to assess the effectiveness of their social media strategy.
D) Social Listening
Users can set up streams to monitor various forms of information across social media platforms, such as keywords, hashtags, and specific topics. This helps in staying informed about industry trends, brand mentions, and discussions relevant to the business.
E) Education and Training
Hootsuite provides resources and training materials for social media professionals and businesses looking to enhance their social media marketing skills. This includes webinars, tutorials, and certifications.
Hootsuite Pricing
Hootsuite offers the following plans:
If you are looking for a company that can schedule and monitor your content, Hootsuite is for you.
2. Buffer
Buffer is a social media management tool that enables users to schedule posts across different social media platforms. It also provides analytics to track the performance of posts, making it one of the best tools for social media marketing.
Here are more ways in which Buffer is used:
A) Content Scheduling
Buffer allows users to schedule posts across different social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. This feature helps maintain a consistent posting schedule and reach audiences at optimal times.
B) Queue Management
Users can create posting schedules or queues within Buffer. Instead of manually selecting times for each post, users can add content to their Buffer queue, and the tool will automatically post them at the scheduled times.
C) Multiple Account Management
Buffer supports the management of multiple social media accounts from a single dashboard. This is beneficial for individuals and businesses with a presence on various platforms.
D) Content Calendar
Buffer provides a content calendar view, allowing users to see a visual representation of their scheduled posts. This helps in planning and organizing content in advance.
E) Analytics and Insights
Buffer offers basic analytics to track the performance of social media posts. Users can view metrics such as engagement, clicks, likes, and shares to evaluate the effectiveness of their content.
Buffer Pricing
Buffer provides consumers with 4 main packages:
If you are looking for a company that can effectively manage your queues and accounts, Buffer is for you.
3. Sprout Social
Sprout Social offers a suite of tools for social media management, engagement, and analytics. It helps businesses schedule posts, engage with their audience, and analyze performance.
When it comes to tools for social media marketing, Sprout Social is also used for:
A) Social Media Publishing
Sprout Social enables users to schedule and publish posts across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. This helps maintain a consistent posting schedule.
B) Customer Support and Ticketing
Sprout Social includes features for managing customer inquiries and support requests through social media. Users can create and track support tickets, ensuring timely and efficient customer service.
C) Social Media Monitoring
Users can monitor social media mentions, comments, and messages in real-time. This feature is valuable for engaging with the audience, responding to inquiries, and managing brand reputation.
D) Mobile App
Sprout Social has a mobile app that allows users to manage their social media accounts on the go. This is particularly useful for monitoring and responding to social media activities in real-time.
E) Audience Insights
Sprout Social helps users understand their audience better by providing insights into demographics, interests, and engagement patterns. This information is valuable for tailoring content to the preferences of the target audience.
Sprout Social Pricing
Sprout Social has 4 plans to choose from:
If you need a company that can publish your posts and monitor your social media, Sprout Social is for you.
4. Agorapulse
Agorapulse is one of many tools for social media marketing. It provides scheduling, analytics, and social media management tools. It helps businesses manage their social media presence and engagement. Click here to learn how to use this tool.
Agorapulse is also used for:
A) Inbox Management
Agorapulse consolidates social media inboxes, enabling users to manage and respond to messages and comments from various platforms in a centralized location. This is particularly useful for efficient communication management.
B) Team Collaboration
Agorapulse supports collaboration among team members. Businesses with social media teams can use the platform to assign tasks, track progress, and work together on social media campaigns.
C) Content Approval Workflows
Agorapulse offers features for content approval workflows. This is beneficial for businesses that require multiple levels of review and approval before content is published on social media.
D) Social Media Contest Management
Users can create and manage social media contests and promotions directly within Agorapulse. This includes tracking entries, selecting winners, and monitoring the overall performance of the contest.
E) Competitor Analysis
Users can monitor the social media activities of competitors using Agorapulse. This includes tracking competitor content, engagement metrics, and overall social media performance.
Agorapulse Pricing
Agorapulse has 4 pricing plans:
If you are searching for a company that can manage your inbox and establish content approval workflows, Agorapulse is for you.
5. MeetEdgar
MeetEdgar is a social media management tool that focuses on content scheduling and recycling. Users can schedule posts and Edgar will recycle and repost content over time. Given this recycling, MeetEdgar is one of the better tools for social media marketing.
MeetEdgar also provides the following services:
A) Content Recycling
One of the distinctive features of MeetEdgar is its ability to recycle and reshare evergreen content. Users can create content categories, and MeetEdgar will automatically repost content from these categories at specified intervals.
B) Category-Based Organization
MeetEdgar organizes content into categories, allowing users to easily manage and schedule different types of content. This is particularly useful for businesses with diverse content strategies.
C) Automatic Post Variations
MeetEdgar can automatically generate variations of a post, such as different text or images, to keep content fresh and engaging during recycling. This helps avoid repetitiveness in social media feeds.
D) Category-Based Reporting
Users can analyze the performance of content categories separately, helping them understand which types of content are most effective and resonating with their audience.
E) Integration with Third-Party Apps
MeetEdgar integrates with various third-party applications, making it easier for users to create and schedule content. This includes integrations with tools like Canva for graphic design.
meetedgar Pricing
MeetEdgar offers two monthly plans:
If you are searching for a personable company that can recycle and organize your content, MeetEdgar is for you.
6. Followerwonk
Followerwonk is a Twitter analytics tool. It helps users analyze and optimize their Twitter audience, find influencers, and understand follower demographics.
Followerwonk is one of the best tools for social media marketing because:
A) Audience Analysis
Followerwonk provides insights into the demographics and characteristics of a Twitter audience. Users can analyze followers and those they follow, including details such as location, bio information, and follower growth patterns.
B) Follower Growth Tracking
Users can track the growth of their Twitter followers over time. This includes monitoring when followers were gained or lost, helping users understand the impact of specific events or content on their follower count.
C) Influence Measurement
Followerwonk helps users identify influential Twitter accounts in their network. It provides metrics such as social authority to assess the influence of a Twitter user based on their engagement and follower metrics.
D) Social Graph Analysis
The tool visualizes the social graph, showing how followers are connected and engaged with each other. This can be useful for identifying key influencers or communities within a user's Twitter network.
E) Twitter Bio Search
Followerwonk allows users to search Twitter bios for specific keywords or phrases. This is helpful for finding users with particular interests or affiliations within the Twitter community.
Followerwonk Pricing
Followerwonk offers 3 monthly plans:
Followerwonk is great for those who need help with tracking their growth on Twitter and finding influential accounts.
7. Canva
Canva is a graphic design platform that allows users to create visually appealing graphics for social media marketing. It offers templates for various social media posts. Click here to learn how to use canva to create visual content for your business!
Here are more uses for Canva:
A) Social Media Graphics
Canva is widely used for creating eye-catching graphics for social media platforms. Users can design posts, covers, and banners for platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. This makes it one of the best free-to-use tools for social media marketing.
B) Presentations
Canva offers a variety of presentation templates, making it easy for users to create visually appealing slides for business presentations, lectures, or educational purposes.
C) Marketing Materials
Businesses use Canva to design marketing materials such as flyers, brochures, posters, and promotional banners. The platform provides templates and customization options for creating professional-looking marketing collateral.
D) Web Design Elements
Canva can be used to design elements for websites, such as headers, banners, and buttons. This is especially helpful for those who may not have advanced graphic design skills.
E) Logo Design
While professional graphic designers are often employed for complex logo design, Canva is frequently used by individuals and small businesses to create simple logos or design variations for branding purposes.
Canva Pricing
Canva has 3 options for monthly plans:
Canva is an excellent choice for those that need to create engaging visual content.
8. Relevantly
Relevantly has over 15 years of marketing experience helping small businesses grow via their social media marketing and management services. They value transparency, integrity, and hard work.
Here is what sets Relevantly apart from the rest:
A) Social Media Advertising
Relevantly offers Facebook and Instagram advertising services. They create and schedule unique, organic, and engaging content to help you generate sales, website traffic, and brand awareness. Their team of data analysts will interpret your analytics and make data-driven decisions to improve your results.
B) They Understand Small Businesses
Relevantly understands the challenges small businesses face because they are also a small business! When you choose Relevantly, you choose to work with a company that has similar values and life experiences as you.
C) They Value Transparancy
Relevantly is committed to being completely open and upfront with you. There will never be any hidden agendas because they value honesty and complete transparency.
D) They Value Hard Work
Relevantly puts 100% into everything that they do for their clients. They are committed to seeing your business succeed and are always prepared to put in the extra effort required to make you the market leader.
E) They Value Integrity
Relevantly takes their reputation very seriously. They value truthfulness and honesty, and they always strive to portray those values in their daily work and in their dealings with clients.
Relevantly Pricing
Contact the marketing experts at Relevantly today to discuss monthly and/or yearly plans.
Relevantly is a great resource for those who are looking for a partnership.
9. BuzzSumo
BuzzSumo helps users find popular content and influencers in their industry. It aids in content discovery and influencer outreach for social media marketing, making it one of the great tools for social media marketing.
BuzzSumo also aids in:
A) Content Discovery
BuzzSumo helps users discover popular and trending content across the web. Users can search for topics, keywords, or specific domains to find the most shared and engaging content in their industry.
B) Identifying Influencers
Users can identify influencers and thought leaders in a specific industry or niche using BuzzSumo. The tool provides insights into who is sharing and engaging with content, helping users identify potential collaborators or influencers for their marketing efforts.
C) Content Trends and Insights
BuzzSumo provides insights into content trends over time. Users can analyze how certain topics or keywords have performed in terms of social media shares, helping them stay ahead of industry trends.
D) Backlink Analysis
BuzzSumo provides backlink analysis, helping users identify the most linked-to content for a particular topic or domain. This information is valuable for understanding link-building opportunities.
E) Identifying Viral Content
BuzzSumo can help users identify content that has gone viral or has high potential for virality. This information can be used to understand the characteristics of shareable content and replicate success.
Buzzsumo Pricing
BuzzSumo offers 4 plans:
BuzzSumo is great for those who are trying to identify influencers and content trends.
10. Google Analytics:
Google Analytics provides insights into website and social media traffic. It helps businesses understand user behaviour and the effectiveness of their online presence, making it one of the best free-to-use tools for social media marketing.
Google Analytics provides the following services:
A) Website Traffic Analysis
Google Analytics is widely used to analyze website traffic. Users can see how many visitors their site receives, where they come from, and how they navigate through the website.
B) Audience Demographics
Google Analytics provides insights into the demographic information of website visitors, including age, gender, location, interests, and devices used. This information helps businesses understand their audience and tailor content accordingly.
C) Traffic Sources
Google Analytics categorizes traffic sources into direct, organic search, referral, and social. Users can see which channels are driving the most traffic to their site, helping them understand the effectiveness of marketing efforts.
D) Conversion Tracking
Businesses use Google Analytics to set up and track conversions, such as form submissions, purchases, or other desired actions on their websites. This helps in assessing the success of marketing campaigns and website performance.
E) Site Speed Analysis
Google Analytics provides information on site speed and page load times. This helps businesses identify and address performance issues that may impact user experience and search engine rankings.
Google Analytics Pricing
Google Analytics is free to use! We recommend partnering with a marketing agency to get the most out of this awesome tool.
Google Analytics is a great choice for businesses looking to track conversions and site speed analysis.
11. Tailwind
Tailwind is a tool for scheduling and analyzing Pinterest and Instagram content. It helps users plan and optimize their visual content strategy which makes it one of the best tools for social media marketing.
Here are more reasons why Tailwind is a great tool:
A) Pinterest Scheduling
Users leverage Tailwind to schedule posts on Pinterest. The platform allows users to plan and queue pins in advance, helping maintain a consistent posting schedule.
B) Instagram Scheduling
Tailwind provides scheduling capabilities for Instagram, allowing users to plan and schedule posts for the platform. It includes features like auto-posting for Instagram business accounts.
C) SmartSchedule
Tailwind's SmartSchedule feature automatically suggests the best times to post based on when a user's audience is most engaged. This helps optimize the timing of posts for maximum visibility.
D) Hashtag Recommendations
Tailwind provides hashtag recommendations for Instagram posts. Users can discover relevant and popular hashtags to increase the discoverability of their content.
E) Bulk Image Uploads
Tailwind allows users to upload and schedule multiple images in bulk. This is particularly useful for businesses with a large volume of content.
tailwind Pricing
Tailwind offers 4 plans:
Tailwind is designed for those looking for Pinterest and Instagram scheduling services.
12. Sendible
Sendible offers social media management and analytics for businesses. It allows business owners to schedule posts, monitor social media mentions, and analyze their performance. Check out this online review to learn more!
Sendible is one of the best tools for social media marketing because:
A) Social Media Collaboration
Sendible supports collaboration among team members or multiple users. This is especially beneficial for businesses with social media teams, allowing them to work together on content creation, scheduling, and monitoring.
B) Brand Monitoring
Users can monitor and manage their brand reputation by tracking brand mentions across social media platforms. This helps businesses stay informed about what is being said about their brand online.
C) Lead Generation
Sendible includes features for lead generation through social media. Users can track and capture leads from social media interactions and engage with potential customers.
D) RSS feed Integration
Users can integrate RSS feeds into Sendible, allowing them to share content from their favourite blogs or websites directly to their social media channels. This is helpful for content curation.
E) Client Management for Agencies
Marketing agencies often use Sendible to manage social media accounts for multiple clients. The platform's agency-friendly features support client management, reporting, and collaboration.
Sendible Pricing
Sendible offers 4 different packages:
Sendible is excellent for those looking to improve their social media collaboration and lead generation.
13. SocialPilot
SocialPilot provides social media scheduling and analytics. It is designed for individuals and businesses to manage and analyze their social media presence, making it one of the great tools for social media marketing.
Here are more reasons to choose SocialPilot:
A) Bulk Scheduling
Businesses can schedule multiple social media posts in bulk, saving time and effort in planning and scheduling content for an extended period.
B) Mobile App
SocialPilot has a mobile app that enables users to manage and monitor their social media accounts on the go. This is particularly useful for real-time engagement and monitoring.
C) Social Media Advertising
SocialPilot integrates with social media advertising platforms, allowing users to manage and track the performance of paid advertising campaigns alongside organic content.
D) Team Reporting and Analytics
The platform offers features for team reporting, allowing businesses to track the performance of individual team members and assess the overall effectiveness of their social media strategy.
E) Custom URL Shortening
SocialPilot provides custom URL shortening, allowing users to create branded and trackable short URLs for links shared in social media posts.
Socialpilot Pricing
Social Pilot offers 4 different plans, as well as a free 14 day trial! We recommend partnering with a marketing agency to get the most out of this tool.
SocialPilot is great for those who require bulk scheduling and custom URL shortening.
14. Loomly
Loomly is a platform for managing social media content and collaboration. It helps teams plan, create, and schedule content for various social media platforms.
Here is why Loomly is one of top 14 tools for social media marketing:
A) Collaborative Content Creation
Loomly supports collaboration among team members, allowing them to work together on content creation, scheduling, and approval workflows. This is particularly useful for businesses with social media teams.
B) Post Ideas and Suggestions
Loomly offers post ideas and suggestions to help users generate creative content for their social media channels. This feature can be valuable for overcoming content writer's block and diversifying content.
C) Content Approval Workflows
Businesses can use Loomly to implement content approval workflows, ensuring that social media content is reviewed and approved by relevant team members before being published.
D) Ad Mockups
Loomly allows users to create ad mockups for Facebook and Instagram. This feature is useful for visualizing and planning paid advertising campaigns.
E) Adaptive Post Optimization
Loomly offers adaptive post optimization features, which suggest the best times to post based on historical data and audience behaviour. This helps users maximize the visibility of their content.
Loomly Pricing
Loomly offers 5 packages at various price points:
If you require post ideas and suggestions or ad mockups, Loomly is a great resource.
Need Help With Your Social Media Marketing?
Are you looking for a partnership? Someone who can take care of your social media marketing? If so, rely on us at Relevantly!
As a business owner, you already have a lot on your plate and you may not have the time to implement and actively monitor a marketing campaign. If this is the case, contact us at Relevantly!
We have over 15 years of marketing experience and our team has helped several companies and organizations across Ontario, Canada, and North America expand their brand. We have the expertise and experience to implement any of these tools for social media marketing.
