Are you interested in advertising your business on Facebook? Perhaps you are undecided whether or not this is a good idea for you and your business.
To help you make an informed decision, this article will explain why you should be advertising on Facebook, creative ways to advertise on Facebook, and how to ensure an effective Facebook advertising campaign.
Click on each link to jump ahead to that section or continue reading to learn more.
Contact Relevantly today for expert Facebook advertising insight.
If you are wondering whether or not to run Facebook Ads or Instagram Ads, click here for a detailed description of both social media platforms and the pros and cons of each.
Advertising Your Business on Facebook
5 Reasons Why you should Advertise on Facebook
In the first quarter of 2023, Statista reported that Facebook had approximately 2.98 billion monthly active users. This is an extraordinary number of users. The volume of users alone clearly answers the question of why you should be advertising your business on Facebook.
However, in addition to Facebook’s extremely large user base, there are several other reasons why you should be advertising your business on Facebook, such as:
1. Target Advertising:
Facebook offers powerful targeting options that enable you to define your audience based on various criteria, such as:
Age
Location
Interests
Behaviours, and more
For example, consider the following Facebook ad:
The image above is an example of a Facebook ad targeting:
Ages 22-35
Women
Within 15 Miles of Hamilton, Ontario
This targeted approach ensures that your ads are seen by the right people who are more likely to be interested in your products or services.
2. Cost Effective:
Facebook advertising can be relatively cost-effective compared to other advertising channels such as TV or print media. You have control over your budget and can set daily or lifetime spending caps.
Additionally, you can choose to pay per click (CPC) or per impression (CPM), depending on your main advertising goals.
3. Detailed Analytics:
Another reason why you should be advertising your business on Facebook is that Facebook provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor key metrics such as:
Clicks
Impressions
Average CPC
Conversions, and more
This data helps you measure the effectiveness of your campaigns and make data-driven decisions to optimize your marketing strategy.
4. Remarking Opportunities:
Another useful feature that Facebook offers is remarking or retargeting options. These allow you to re-engage with users who have previously interacted with your website or Facebook page.
This can be particularly valuable as it keeps your brand in front of potential customers who have already shown some level of interest which increases the likelihood of conversions.
5. Social Engagement:
Facebook is a highly interactive platform where users can like, comment, and share content, creating immense opportunities for your business and ads to generate traffic.
Through various forms of social engagement, your overall reach and brand awareness can increase drastically.
Now that you understand why you should be advertising on Facebook, let’s consider various ways to do just that.
13 Creative Ways to Advertise Your Business on Facebook
Given that Facebook is one of the largest internet companies on the planet and it has so many monthly active users, competition can be fierce. This is why you need to be creative in the ways you’re promoting/advertising your business on Facebook.
Consider the following methods to set your business apart from the rest:
1. Create a Facebook Business Page:
The first thing you should do when advertising your business on Facebook is to set up a dedicated page for your business to establish your presence on Facebook. On this page, you can fill out the necessary information, such as your:
Logo
Business description
contact information
Website link, and more
Watch the video below to learn how to create a Facebook business page:
Creating a user-friendly Facebook business page is essential because it sets the foundation for advertising your business on Facebook, and needs to make a good first impression.
2. Actively Engage with Your Audience:
Another great way to advertise your business on Facebook is to regularly post relevant and engaging content on your Facebook page to keep your target audience interested.
Given that Facebook is a social media platform, you need to be invested in communicating with your audience. Whether it is responding to comments and messages or actively engaging with your actual customers, you must make an effort to build rapport with your followers.
3. Run Facebook Ads:
This may seem obvious, but utilizing Facebook’s advertising platform to create targeted ads that reach specific demographic or interests is important.
Experiment with different ad formats, such as:
Single Image Ads
Carousel Ads
Video Ads
Collection Ads
Dynamic Ads
Remember to always make sure your ads are optimized based on performance.
4. Share Visually Engaging Content:
Visuals are attention-grabbing on Facebook. Simply put, users are much more likely to engage with high-quality visuals than low-quality ones. Therefore, make sure you are regularly sharing high-quality:
Images
Videos
Infographics, and other visually appealing content
Perhaps you own an outdoor adventure business. Promoting your products through high-quality imagery like the professionally-taken picture below is an effective marketing strategy.
Image source | Fabricio Macedo FGMsp via Pixabay
Sharing high-quality visuals related to your products or services will give your business page a professional look and promote interaction.
5. Host Contests or Giveaways:
Another unique method for advertising your business on Facebook is to host contests, giveaways, or sweepstakes on your Facebook page. This will help to:
Increase brand visibility
Attract new followers
Generate excitement
For instance, let’s say you run a home bakery and you want to give away a dozen cookies to celebrate 1 year in business. You could create a post advertising the giveaway and explain that in order to register you must like the post and tag 3 friends in the comment section. In return, this will lead to a lot of engagement and new customers.
For more inspiration on how to run contests/giveaways, check out this article by LocaliQ,
6. Live Video Streaming:
You should also consider using Facebook Live to promote your business.
Use Facebook Live to stream live videos, where you can:
Provide product demonstrations
Behind-the-scenes tours
Q&A sessions
Interviews
Reveal giveaway results
Users are often intrigued by live videos because they provide unique opportunities to learn more about businesses.
7. Collaborate with Influencers:
What better way to advertise your business than to collaborate with someone who already has a large following?
Partnering with influencers or popular individuals in your industry is an excellent idea. By doing this, they can promote your products or services to their audience, expanding your reach.
You may be concerned that people in your industry will not want to collaborate because they view your business as a direct competitor. Because of this, it’s best to find a business that offers different products than yours, but are still complementary.
For example, say you run a clothing business that exclusively sells shirts, long sleeves, and sweaters and you want to collaborate with a well-known hat supplier. You could put out an exclusive collaborative drop combining your products with theirs.
8. Share Customer Testimonials:
Having customer testimonials or reviews directly on your Facebook page is a great idea. Before purchasing new products, users often check out customer testimonials or reviews for further information.
Watch the following video to discover how to use testimonials to increase conversions:
Social proofs can build trust and encourage potential customers to engage with your business.
9. Create Facebook Events:
Another great method for advertising your business on Facebook is to host different events.
Creating a Facebook Event page will allow you to:
Invite attendees
Share updates
Encourage people to RSVP
Encourage people to share the event with friends
Perhaps you own a windows and blinds company and you have just received several new shutters and shades that you want to stage for your customers to see in person. Why not create a Facebook Event and show them off?
10. Utilize Facebook Groups:
When advertising your business on Facebook, consider joining relevant Facebook Groups within your industry or creating your own community.
By doing this, you can engage with group members by providing:
Valuable insights
Answering questions
Sharing useful content
Also, if you are in a specific group hosted by someone within your industry you should make yourself known! You never know when another business is going to refer clients to your business.
11. Cross-Promote on Other Channels
Promoting your Facebook page and content on other marketing channels is a great tactic as well. Promote your Facebook page through:
Your website
Email newsletters
Blog posts
Other social media platforms
If you can direct customers to your Facebook page via different marketing channels, do it!
12. Facebook Messenger Marketing:
You should also be using Facebook Messenger to communicate with your customers directly. You can use automated chatbots or engage in personalized conversations to provide support, answer inquiries, and nurture leads.
You can also use Facebook Messenger to follow up with customers who have recently purchased one of your products. Ask them if they are pleased with their purchase and if they are willing to leave a review.
13. Analyze Insights and Adjust
When advertising your business on Facebook, regularly reviewing Facebook Insights to understand your audience’s behaviour, post-performance, and ad metrics is a must. In return, you can use this data to optimize your:
Content strategy
Targeting
Overall Facebook marketing efforts.
Keep in mind that your approach to advertising your business on Facebook will be constantly changing!
To ensure your marketing strategy is being optimized appropriately, work with a professional Facebook marketing company such as Relevantly.
3. How to Ensure an Effective Facebook Advertising Campaign
Beginning your own marketing plan can be difficult, especially on Facebook where there are billions of monthly active users.
As a business owner, you already have a lot on your plate and you may not have the time to create and monitor various Facebook Ads when you are already regularly engaging with your customers online.
To ensure you are making the most of your time and money, work with a professional marketing company such as Relevantly.
At Relevantly, we specialize in Facebook marketing and we would love to help you with your marketing plan.
By working with Relevantly, your Facebook ads will be optimized and maintained to ensure a positive return on investment.
We have over 15 years of marketing experience and our team has helped several companies and organizations across Ontario, Canada, and North America expand their brand.
If you are seriously considering advertising your business on Facebook but you do not know where to start, contact us today! We are here to help.
