Do you need help with your interior design marketing? If so, this article is for you. Whether it is advertising on Facebook, Instagram, Google, YouTube, or any other online platform, we can help!
Advertising your interior design business is crucial. Not only does it improve your brand awareness but it also improves your brand image and increases your client base.
In this article, we will examine 6 different examples of interior design marketing advertisements. Click on each corresponding link to jump ahead:
Contact us today to begin your interior design marketing journey. If you’re more interested in real estate, check out our blog post “15 Impactful Facebook Ads for Real Estate Agents 2024”.
1. Highlight Your Services
Potential clients want to understand your services and know exactly what you specialize in.
In this example below, “The Staging Place” has done a great job of explaining its main services - home staging and redesign.
Source - The Staging Place on Facebook.
Why it Works:
Overall, highlighting your main services in interior design marketing ads:
Sets you apart: Highlighting unique services separates you from the competition. If you specialize in eco-friendly design or kitchen renovations, emphasizing that in your ad makes you stand out from general interior design firms.
Reduces friction: By explicitly stating your services, you eliminate confusion and hesitation. Potential clients know exactly what you offer and how it can benefit them, making it easier to take the next step and contact you.
Demonstrates competence: Showcasing your specific services showcases your expertise in that area. For instance, a home staging ad with testimonials from satisfied clients builds trust and establishes your reputation as a reliable choice for potential clients.
Remember, a compelling ad goes beyond just listing services. Use visuals, engaging copy, and a clear call to action to maximize its impact.
2. Use Attractive Call-to-actions
You want to make sure that your ads incorporate some sort of call-to-action. Effective CTAs should be:
Actionable: Use verbs like "Get," "Start," or "Book" to prompt immediate action.
Specific: Be clear about what the CTA leads to, avoiding generic phrases like "Click here."
Benefit-oriented: Focus on the value the viewer will receive, not just the action itself.
Visually appealing: Use contrasting colours, fonts, or buttons to make the CTA stand out.
In the example below, the main CTA is “Design your dream space”. This provides each person who views this ad with a clear understanding of what the ad is about and a reason to interact with it.
Source - intellemo.ai
Why it Works:
Strong CTAs in interior design ads provide the following benefits:
Clarity and Direction: A well-crafted CTA cuts through the confusion and tells viewers exactly what you want them to do next. No more wondering if clicking on that gorgeous living room photo will lead to a product page, a blog post, or a black hole of irrelevance. A clear CTA, like "Get your free kitchen design consultation," removes all ambiguity and guides viewers effortlessly towards the next step.
Sparks Desire and Curiosity: Strong CTAs go beyond simply telling people what to do. They paint a picture of the desired outcome, triggering viewers' emotions and curiosity. Imagine an ad showcasing a cozy reading nook with the CTA "Transform your corner into a literary haven." Doesn't that instantly spark the desire to curl up with a good book in that inviting space? A compelling CTA taps into viewers' aspirations and makes them eager to take the first step toward making them a reality.
Reduces Friction and Decision Fatigue: Decision fatigue is real, especially when faced with an overwhelming array of choices. A well-designed CTA simplifies the process and makes taking action feel effortless. A big, bright button labelled "Start your dream renovation today" removes any hesitation and guides viewers seamlessly towards the next step. The easier you make it for them to act, the more likely they are to convert.
Remember: Actionable, specific, visually appealing CTAs win customers!
3. Target Specific Locations
When a potential client interacts with your interior design marketing ad, they are going to want to know what areas you service. So, make sure it is clearly stated like in the ad below!
Source - Wood + Wall Renovations on Facebook
Why it Works:
Clearly stating where your business is located in your interior design marketing ads ins effective because it:
Builds trust and familiarity: People are more likely to trust and do business with someone they perceive as local. In fact, “67% of consumers trust local businesses more than internet-only brands.” Seeing your address and the areas you serve instantly creates a sense of familiarity and connection, making you feel like a neighbour rather than a distant company. Imagine browsing through ads for interior designers, then coming across one that mentions specializing in kitchens and proudly states they're based right in your city. Wouldn't you feel a tinge of trust and curiosity compared to a generic ad from who-knows-where?
Targets the right audience: Interior design preferences and trends can vary significantly between regions. By specifying your location, you attract clients who appreciate your local knowledge and aesthetic understanding. Think of it like showcasing the fresh, locally sourced ingredients of your design expertise, appealing to clients who value authenticity and a touch of hometown flair.
Creates a sense of exclusivity and community: Highlighting your local presence can foster a sense of community and exclusivity. Clients might feel they're supporting a local business with a vested interest in their neighborhood, rather than a faceless corporation. This emotional connection can be a powerful differentiator in a competitive market.
Don't just state your location; incorporate it creatively! Use local landmarks, neighbourhood references, or even community events to weave your business into the fabric of the local story.
4. Focus on Your Main Selling Feature
When a potential client interacts with your interior design marketing ad they are interested in what you specialize in.
For example, in the ad below it is clear that this company specializes in window treatments. Therefore, if someone is looking for new blinds or curtains, they are much more likely to engage with this advertisement.
Source - intellemo.ai
Why it Works:
Focusing primarily on the main selling feature/service in your interior design marketing ads works because it:
Cuts through the clutter: Imagine scrolling through social media or a website bombarded with generic "interior design" ads. It's overwhelming, right? By specifying your niche, like window treatments, you instantly cut through the noise and capture the attention of viewers interested in your services. It's like waving a bright flag to potential clients who are actively seeking solutions for their windows.
Targets the right audience: Not everyone needs a complete home makeover. By focusing on window treatments, you're attracting a specific group of people with a specific need. This targeted approach ensures your message resonates with the right audience, increasing the chances of engagement and conversion. It's like fishing with a targeted lure instead of casting a wide net.
Showcases expertise: Specifying your niche doesn't just attract the right clients; it also positions you as an expert in that area. An ad showcasing stunning window treatment transformations tells viewers you have the knowledge and skills to handle their specific needs. This builds trust and confidence, making you the go-to person for all things windows.
Overall, make sure that you highlight your specialty.
5. Put Yourself Front and Centre
Take some time to sell yourself and your company! Explain what it is that separates you from the rest of the competition. Don’t be afraid to boast a little bit.
For example, in the ad below Haute Residence is claiming to be a leading voice in the interior design industry.
Source - Haute Residence on Facebook
Why it Works:
In the world of interior design marketing ads, selling yourself can be a true game-changer. Here's why:
Building Trust and Connection: Interior design is more than just furniture and paint colours; it's about creating a personal space that reflects the client's dreams and aspirations. By putting yourself front and centre in your marketing, you're inviting viewers to connect with you as a person. They don't just see a portfolio of beautiful rooms; they see the creative mind behind them, the person who will interpret their vision and bring it to life. This builds trust and fosters a sense of collaboration, making them feel confident in entrusting their personal space to your expertise.
Showcasing Unique Skills and Personality: The interior design field is brimming with talent, but what sets you apart? Highlighting your personal design philosophy, signature style, and creative process allows you to stand out from the crowd. Imagine an ad showcasing you sketching out design ideas alongside the caption "Where passion meets pixels: creating dream spaces that tell your story." This not only showcases your skills but also reveals your personality, making you relatable and attracting clients who resonate with your vision.
Establishing Credibility and Value: Boasting about credentials and awards might work in some cases, but in interior design, authenticity and passion take centre stage. Sharing snippets of your design journey, showcasing happy client testimonials, or featuring behind-the-scenes glimpses of your creative process establishes your credibility and demonstrates the value you bring to the table. Clients want to see the passion behind your work, not just the polished outcome.
Be authentic and show your personality. People connect with genuine enthusiasm and passion.
6. Implement Before and After Shots
Everyone loves a good before and after shot! They are an excellent way to demonstrate your skillset and latest project.
Just look at the example below and tell me you aren’t impressed!
Source - Wood + Wall Renovations on Facebook
Here are some reasons why before and after shots in your interior design marketing ads are so effective:
Visual Storytelling at its Finest: Words can describe, but images evoke. Before-and-after shots tell a complete story, from the initial "what if" to the breathtaking "wow." Imagine scrolling through generic design photos when suddenly, a dimly lit, cluttered living room morphs into a sun-drenched oasis under your skillful touch. It's like watching a magic trick, instantly grabbing attention and igniting curiosity.
Demonstrates Expertise and Value: These contrasting images are not just eye candy; they're a powerful testament to your skills. The "before" showcases your ability to identify potential and envision possibilities, while the "after" reveals your talent for translating that vision into a stunning reality. It's a visual resume that speaks volumes about your design prowess and the value you bring to clients' spaces.
Fuels Inspiration and Triggers Desire: Seeing a cramped, outdated room blossom into a stylish haven sparks hope and inspires viewers to imagine the potential of their own spaces. It's the ultimate "if they can do it, so can I" moment, fueling their desire for a similar transformation. Imagine viewers seeing their living room reflected in the "before" and instantly picturing it transformed into the radiant "after." That's the kind of desire that drives engagement and converts admiration into action.
Here is a tip: Choose contrasting shots that showcase the dramatic transformation.
Need Help With Your Interior Design Marketing?
Are you looking for a business partnership? Someone who can take care of your interior design marketing? If so, rely on us at Relevantly!
As an interior designer, you already have a lot on your plate and you may not have the time to implement and actively monitor a marketing campaign. If this is the case, contact us at Relevantly!
We have over 15 years of marketing experience and our team has helped several companies and organizations across Ontario, Canada, and North America expand their brand. We have the expertise and experience needed to improve your standing in the real estate industry.
