Today, we’re going to take a look at 25 of the most fascinating Facebook statistics.
At Relevantly, we have over 15 years of marketing experience, and we understand how keeping ahead of trends can help your business stay ahead too.
Here, we’ll look at the stats and show you how your business can use this information in your own Facebook marketing strategy. Let’s get started!
25 Shocking Facebook Statistics
1. only 51% of teens use Facebook
Teenagers in 2019 are moving to other social media platforms to spend most of their online time.
2. Facebook has over 1.5 billion active users
Facebook is the largest social networking site in the world!
Although some people have mentioned that Facebook is on the decline, and in some ways it is, it is actually still growing.
1.59 billion people use Facebook daily and are what are considered ‘active users’ - an 8% increase over the last year.
This means that Facebook continues to be a powerhouse social media platform - and is still a great choice for digital marketing.
4. mobile usage is growing - 96% of users access facebook on their phones
It may come as a surprise (or not, depending on how you use your own phone!) but almost every Facebook user accesses the social media platform on their mobile device.
Since you know that essentially 100% of users will access Facebook on their smartphone or tablet at some point, it’s important to optimize your ads for mobile as well as desktop.
5. Facebook is the world’s most popular search term
As mentioned above, Facebook has seen a bit of a decline over the past few years. It has dropped to the third most popular website (recently replaced by YouTube in second place).
However, according to Hootsuite, it is still the world’s most popular search term. When creating your social media marketing strategy, it’s important to keep these changes in mind.
Almost all marketers regularly use Facebook along with other platforms to advertise, depending on the target audience.
6. Facebook’s User Engagement Has Increased
User engagement is important - it means your users will be more likely to like, click, or otherwise engage with your advertisements or Facebook posts!
From Hootsuite: “Facebook’s focus on meaningful connection has driven rising user engagement, which in turn drives monetization for the platform.”
7. facebook users stick around - the average user spends 35 minutes per day on facebook
The average Facebook user spends 35 minutes per day on the social media platform!
Facebook users also use the platform for a variety of reasons - they may log in once to reply to messages from friends, and then another time to check the news, and once again to check deals from their favourite stores!
8. the facebook ‘like’ and ‘share’ buttons are viewed across over 10 million websites daily
Have you every scrolled down to the bottom of a blog post and seen the little Facebook logo alone with the words ‘like’ and ‘share?’ (You can scroll down on this post to see a variation of it!)
These buttons are viewed across 10 million websites every single day. This is a great way to get organic shares and more traffic to your website, so make sure your site makes use of social media buttons!
9. nearly 30% of facebook users are between the ages of 25 - 34
10. facebook makes most of its revenue from advertising
Did you know that Facebook makes the vast majority of its revenue from advertising?
In part, that’s good news - it means that nearly everyone sees the value in Facebook advertising!
However, that also means that you have a lot of competition; everyone advertising on Facebook does.
To make the most of your advertising budget, you may want to consider working with marketing professionals to help you skip the ‘trial and error’ phase and get straight to what will work!
11. more women use facebook than men
These next Facebook advertising statistics can help you when it comes to targeting. Did you know that 76% of women use Facebook, while only 66% of men use Facebook?
Although that is still the majority of men, if you are advertising products that appeal to women, you will have a slight advantage!
If your products are gender neutral, you may want to try targeting women in your advertisements and see how that compares to men or men and women.
12. facebook users are part of meaningful groups - 200 million people in fact!
Facebook users connect with others via meaningful groups
Meaningful Facebook groups (communities that people actively engage in on a regular basis) are growing quickly on Facebook.
This goes to show that people are still using Facebook for community - you can check out local groups or even participate in groups that are related to your products or services.
Just remember, most groups do not allow advertisements - being part of a group is just a good way to learn more about your community and even give back!
13. many people use facebook to get the news
As we mentioned above, Facebook users will use Facebook for a variety of reasons. 43% of Americans use Facebook to read the news!
What does this have to do with Facebook advertising and marketing? Well, Hootsuite can answer that question for you:
“Whether you’re a publishing brand or a content marketer, consider your reputation as an authority in your field. Developing your audience’s confidence on this platform will help you stand out from the crowd.”
14. the average cost-per-click (cpc) $is 1.86
The average CPC in 2019 is $1.86 (the average price you pay for your ad based on how many people click your ad).
However, each industry has it’s own unique average CPC - knowing these Facebook advertising statistics is important to be able to compare how your own ads are performing!
15. the average small business spends between $1,000 - $2,000 on facebook ads per month
Not sure how much you should be spending on Facebook advertisements? Well, the average small business spends between 1k - 2k on Facebook ads each month.
However, there is no minimum amount you have to spend on Facebook to set up an ad - so your budget can be as flexible as you need it to be!
16. the highest traffic happens between 1pm - 3pm
There is no perfect time to post on Facebook, but many studies suggest there are better times than others.
The highest traffic occurs between 1pm - 3pm; however, that doesn’t necessarily mean that is the best time to post!
High traffic occurs in the afternoon, but more clicks occur in the evening!
Posting during high traffic means there are more users to see your ads, but it also means there are most posts for your users to sift through; meaning yours could get lost!
Finding the perfect time to post can be a challenge - and you need to weigh the pros and cons. If you’re not sure, consult with the professionals to help you out!
17. nearly 80% of americans have found retail products on facebook
Still skeptical Facebook ads really work? Nearly 80% of Americans have discovered retail products simply by using Facebook
18. facebook page likes rarely change
Although ‘getting more likes’ used to be the goal, people are simply not liking new pages at the same rate they used to.
Both large and small pages are seeing the same trend - little fluctuation in page likes. The average monthly page like change is just 0.15 percent!
So, if growth is your objective, it may be better to focus your efforts on other methods aside from simply getting more likes.
19. most videos are watched without sound: 85% keep the sound off
If you are planning to create a Facebook video ad, and that ad includes talking, make sure you add captions!
Most videos on Facebook, 85% of them in fact, are watched without the sound on. If you want to reach the most people, you’ll want to ensure your videos are accessible and make sense without sound.
20. most businesses skip facebook messenger
1.3 billion users use Messenger, but only 31% of businesses do!
Did you know that only 31% of businesses on Facebook use Facebook Messenger?
That truly seems like a missed opportunity - as 1.3 billion Facebook users actively engage with Messenger!
Consider setting up Messenger and using it regularly to interact with your customers. You can also encourage users to send you a message directly on Messenger instead of contacting you via your website.
21. people prefer live videos
Videos are a great way to increase Facebook engagement - and it seems that live videos do an even better job. Users spend 3x the amount of time watching live videos than they do watching regular videos.
22. the average post has a 3.91% engagement rate
When setting up an ad, engagement should always be one of your top priorities - that’s because engagement is like a free way of continuing to advertise!
If you get users to share or comment on your posts, it’s much more likely that their friends will see it too. The average post has a 3.91% engagement rate; try to keep that number as high as possible and your post or ad will likely succeed.
23. organic reach is down; ad impressions are up
Ad impressions have increased by 21%
Organic reach (non-advertisement posts and videos, submitted by businesses or users) has been significantly declining in the past years (so much that some call it completely “dead”).
However, ad impressions (the number of people who see advertisements) have been steadily rising! Ad impressions have actually increased by 21%.
Even though your organic posts may not reach the same number of people they did years ago, your ads will (with the right targeting and strategy) reach more people!
24. there are 83 million fake facebook profiles
It’s likely you’ve come across a suspicious account either on your personal or business Facebook account at some point! Unfortunately, fake accounts do exist - over 80 million of them!
This is an important statistic to remember when engaging with your users, especially if you have set up Messenger to interact with potential customers.
25. the average facebook user clicks on 8 ads per month
The average user clicks on 8 ads every single month! On average, men click on 7, while women click on 10 per month.
Another reason why you may want to test advertising to women only!
Put These Facebook Statistics To Use - Create An Effective Marketing Strategy With us!
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If you’ve been inspired to learn more about Facebook advertising after you read all the Facebook statistics above, contact us at Relevantly to learn how we can help you improve your Facebook marketing strategy!
At Relevantly, we have over 15 years of marketing experience, and have kept up-to-date with marketing trends, including social media and Facebook advertising!
If you’re ready to create effective ads and make the most of your Facebook advertising budget, learn how we can help now!