Free Social Media Calendar

Download Our Social Calendar Tool Below

Ready To Take Control Of Your Social Media Strategy?

The Benefits Of Our Free Social Media Calendar

Making time for social media as a small business owner can be a challenge. We understand that business owners have enough on their plate! However, taking the time to develop an effective social media strategy can help you:

• Build your brand online

• Grow your brand recognition

• Capture leads through social media

• Help customers establish loyalty to your business

• Create more opportunities to connect with new and existing customers

At Relevantly, we want to make developing and executing your own social media strategy as easy as possible. That’s why we help small business owners through our many services and now, through our free social media content calendar download.

a calendar can help you consistently create content

Using a social media calendar is one of the easiest ways to develop an effective posting strategy. By using a planning calendar, you will get to:

• Maintain consistency in your posting so you won’t forget to post!

• Plan for a mix of content (i.e. articles, videos, photos, user-generated content, mix of promotional content and generally interesting content, etc.)

• Save time (schedule posts in advance, spend less time everyday wondering what to post, avoid errors across platforms)

• Keep content fresh by planning for new posts on a weekly and/or daily basis

If you have any questions about how to use the calendar, or would like to learn more about the services we offer to small business across Canada and North America, feel free to get in touch with us now!

How To Use The social media Calendar

When you download Relevantly’s calendar planning tool, you will gain access to a spreadsheet document (you can download to any spreadsheet program such as Numbers and Excel!)

This newly downloaded document is your social media calendar planning tool. Within the document, you will find a number of different tabs, including:

Since this is a spreadsheet, our Social Media Calendar is designed for you to easily input your own information into the sections we have created for you. You can modify each section and add more columns or rows if necessary.

Note - when you download the Calendar, you will gain access to a Google Spreadsheet. You cannot edit this spreadsheet. To edit and customize the free content calendar tool on your computer, you will need to DOWNLOAD it to your computer and open the document in Excel, Numbers, or a similar program.

Week At A Glance & monthly calendar

The week at a glance tab is designed to help you visualize what you plan to post in one week’s time. This tab isn’t designed for you to create a detailed listing of each post, but rather, to help you see when you’ll be posting and identify areas that might need improvement.

For example, let’s say on Tuesday - Wednesday, there are no posts scheduled for Facebook or Instagram, and only 1 post per day on Twitter. It might be a good idea to move around some posts or plan 1-2 extra posts for those days that seem to have a lull.

The monthly calendar is similar to the week at a glance tab, but it allows you to visualize an entire month at a time. This tab within the social media planning tool will help you plan further in advance, and will let you to identify redundancies and areas that need improvement.

Campaign planner

The campaigns tab allows you to plan out any campaigns you would like to run. A campaign would be one social media post you plan to schedule across multiple networks.

For example, if you are advertising a new product, you might create one visual (or a similar visual optimized for each social network), and post it on the same day across all of your social media platforms. Our campaign planner allows you to select which social media networks your campaign will be sent to.

Platform Planners

The platform planner tabs (Facebook, Instagram, Twitter, LinkedIn, and Pinterest) allow you to plan your individual daily posts for each social media platform.

The sample comes with a two posts per day format, but you can remove or add more rows as needed.

The platform planning tabs allow you to take a deeper look at the specific posts you are planning. For example, in the monthly planner, you may simply put for Monday, December 1st “Holiday Post #1.”

But in the Facebook planner, you may put for Monday, December 1st the Holiday Post #1 with information on:

• The exact time the post will be scheduled

• The URL of the post once it’s submitted

• The Website URL you are directing users to

• A short description of the image, video, or other content you’ve posted

• The text you plan to include in your post

• Whether the post is scheduled or already submitted

Platform planning tools are especially useful as they help you see the specifics of each post, which will help you keep your content fresh and exciting.

Take Control Of Your Social Media Strategy

At Relevantly, we understand how important an effective social media strategy is for businesses of all sizes. We also understand the unique challenges that small businesses face. Lack of know-how, resources, and time can all impact your ability to create and manage an effective strategy.

Using a calendar planning tool can help, but working with the pros is the best way to implement the best marketing strategy for your business. If you are ready to create an effective strategy but simply don’t have the time to manage it alone, the team at Relevantly is happy to support you and your small businesses.

While we take care of your social media, you can focus on what you do best without having to worry about planning, managing, and tracking posts across multiple platforms.

Relevantly is based out of Waterloo, Ontario, but we service businesses across Southern Ontario, Canada, and North America! If you want to learn more, reach out to us today.