Relevantly is your Home Builder Social Media Specialist that can help you build your brand - while you build homes!
At Relevantly, we have over 15 years of marketing experience, and our team has worked with numerous construction businesses - including home builders.
Here, you can learn more about what you can expect when you work with a Home Builder Social Media Specialist, and how it can help you increase your business. Let’s get started!
Home Builder Social Media Specialist - Relevantly
At Relevantly, we provide a wide range of social media services to help your home building business thrive.
Through Facebook, we can help you optimize your business page, track website traffic and sales, and help you run effective ads.
We also offer other services, such as extensive social media marketing training courses, Instagram marketing, and more. Learn a bit more about some of our services below.
SOCIAL MEDIA
MARKETING
We can help you take control of your online presence with personalized social media marketing
DATA AND ANALYTICS
We’ll manage the data collected so you don’t have to. We’ll also send up-to-date reports
TRAINING COURSES
Want to learn more about social media marketing for your in-house team? We provide training too
Get Your Home Building Business Noticed
Why Work With a Home Building Social Media Specialist?
Not sure how a home building company can benefit from social media marketing?
Many local home builders are small-medium sized business, often family-owned and operated.
Because of this, your livelihood depends on your home building business! Working with a Home Building Social Media Specialist can help you become a trusted brand online.
Get new customers by creating an effective social media strategy
When it comes to most contracting and construction businesses, there is a lot of local competition - and homeowners choosing to build a new home will want to make sure they only work with a reputable business.
When people look for a home builder, they often look at things such as:
Great online reviews
Is easy to find online
Is transparent about who they are & their services
Has great communication skills & is easy to contact
Has well trained, professional staff
Has industry experience
Showcases completed projects
In this digital age, most people find brands and businesses to work with by searching and researching online.
“Studies show that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them.”
A social media specialist can ensure that your business is found by and quickly attracts the attention of new customers.
On top of all this, did you know that outsourcing your marketing - whether online marketing or traditional marketing - can actually help you save money?
Working with the professionals can help ensure all of your staff are focused on their work, instead of splitting their time between marketing efforts and their other tasks.
As well, working with marketing professionals ensures that your advertising dollar is spent in the most effective way possible. You won’t have to waste any money during a “trial and error” stage!
5 key reasons for hiring a home builder social media specialist
1. improve your online presence
In today’s culture, people care about who and what they see online. According to one study: “67% of people indicated that they have made a purchase after seeing a social media ad.”
Social media advertisements can help you improve your online presence
A Home Builder Social Media Specialist can help you improve your online presence, which means you can:
Reach more customers
Improve your brand recognition
Generate more leads and sales
A professional social media specialist will help you create and implement an effective social media strategy that will help you reach your target demographic.
2. build your online community
For someone about to build their dream home, solid communication with their prospective builders is one of the most important things to look for.
“Find a builder and design team with whom you can connect. The ideal team will ask questions and listen to your goals and vision.”
Having an active social media presence will allow potential customers to easily connect with you on a platform that feels comfortable and natural to them.
Give customers the opportunity to connect with you online
As well, you can post pictures of recently completed projects and showcase your best work so that followers and new and existing customers can interact with you!
3. showcase previous projects
It’s important to think about things from a customer’s perspective. Would you want to commit hundreds of thousands of dollars to a company that you didn’t fully trust?
Showcasing your previous projects, from the construction phase to the finished project, provides an excellent opportunity to build trust with new customers.
Showcasing your work can not only increase online engagement, but can also build trust between you and new customers
Sharing pictures of your projects is just one way you can increase trust in your brand. As you share images, it also allows customers to comment and react.
You can respond to these comments, which allows more communication between you and your customers.
As well, you can encourage your previous customers to share images of their homes on your page!
This will show new customers that you are still in good communication with previous customers and that previous customers are happy with your work.
4. show positive reviews
As a business, you probably already know that customer reviews are extremely important. The more reviews on multiple platforms, the better!
Social media marketers can help you get more online reviews
Although many customers will take a look at Google Reviews first, many will also turn to other platforms - such as Facebook Recommendations (formerly Facebook Reviews).
When you work with social media professionals, they will help you build every aspect of your brand online - and that includes getting more customer reviews.
5. Get More Traffic To Your Website
In general, one of the main goals of social media marketing is to generate more leads, sales, and create more traffic to your website.
A Home Builder Social Media Specialist can help you create posts, advertisements, videos, and other content for your social media platforms that will achieve these goals.
A social media expert will know exactly how to create an effective and attractive advertisement!
For example, your social media marketers can set up ads to include CTA (call-to-action) buttons that direct users to your website.
A well-worded, attractive ad will get more users to click on your posts. Working with the professionals ensures that you are getting the most from your advertising dollar.
Build Your Brand With Relevantly
At Relevantly, we do all the hard work for you (online, anyway)
At Relevantly, we offer a wide range of social media services for businesses of all kinds.
As a Home Builder Social Media Specialist, we have experience working with home builders, contractors, renovators, and more.
We can help you build your brand online - so you can get back to building what really matters!
