Thinking about working with Facebook marketing partners to help with your business? The top 5 reasons why you should include:
Stay Ahead of Updates
make the most of your budget
understanding of features
No learning curve
Saves time & money
Continue reading below to learn more about each one of these benefits in more detail, or contact the Facebook marketing experts at Relevantly to get started!
Top 5 Reasons To Hire Facebook Marketing Partners
Did you know that the average Facebook users clicks on 8 ads per month? With over 2 billion users on the platform - that’s a lot of potential reach!
We’re here to help you figure out how your business can be one of the 8 that users click on!
1. Facebook Marketing Partners Help You Stay On Top of Updates
Facebook is constantly changing - if you’ve been on the social media networking site even for just a few years, you will have seen lots of design changes. However, you may not be aware of all that goes on behind the scenes.
As Facebook works to ensure its users have the best experience, it also works to ensure that companies’ advertising efforts are effective yet not overly invasive.
After all, no one wants to log in to their Facebook only to be met with ad after ad after ad!
As technology advances and as Facebook develops new ways to reach users, their advertising platform undergoes updates and often, pretty big changes!
It can be hard to stay on top of all these updates. Just in 2019 alone, we’re already seeing more than 10 changes in the Facebook advertising world that have already been launched or will be later this year!
When you choose to work with Facebook marketing partners, you don’t have to worry about keeping track of every update.
Working with a Facebook marketing partner means that your team will already be familiar with recent changes, updates, and even new advertising regulations. You can sit back and relax while your marketing team does all the work for you!
2. You Can Make the Most of Your Budget
When you run a Facebook ad, you will get to set a budget - either a lifetime budget (a set amount determined before you run your ad) or a daily limit (a set amount to spend per day that you ad runs).
Unfortunately, spending more doesn’t necessarily mean you will get better results.
When you hire Facebook marketing partners, they help ensure that you don’t waste your budget on ads that simply won’t work.
Let’s take a look at the example below.
This example Facebook ad has a lifetime budget of $600.00, and will run for one month.
On the right sidebar, you can see the “Estimated Daily Results” (the number of people who will see your ad) and the estimated “Landing Page Views” (number of people who will click on your ad through to your website).
These numbers are Facebook’s estimates on how well your ad will do based off of your audience size, your budget, schedule, and more.
Now, let’s say you created an image to go along with this ad. If you are running an image ad, the image will be what draws potential customers in; the image you choose can have a huge impact on your results.
Which image would you rather click on? Probably image #2. The second example is clear, easy to read, and shows a delicious, put-together breakfast waiting for you!
Though image #1 has more information in the image, that is actually not a good thing. Facebook prefers less text in pictures, so advertisements with too much text in the image are often penalized.
When you work with Facebook marketing partners, you don’t have to guess what image will work and what will not. In fact - you don’t have to design your own ads at all!
They’ll also ensure that your advertisements feel natural, and actually improve your customer’s newsfeed instead of detracting from it.
3. Better Understanding of Features
As we mentioned above, Facebook is constantly changing and updating. Along with these updates comes new or improved features.
It can be difficult to keep track of all these different features, especially when it feels like a new one comes out every month or so!
When you work with Facebook marketing partners, they will have the knowledge to effectively utilize many Facebook features, including:
Don’t fret about figuring out what each and every feature means - work with the professionals today!
4. No Learning Curve
As you’ve probably gathered from all the information above, learning how to effectively advertise on Facebook can be difficult.
Facebook Ads Manager (the platform where you create, run, and analyze ads) is a complex program, and it takes quite some time to learn - let alone master!
Most businesses want to be able to jump right into creating and running their ad - like the example below!
However, if you have never used Facebook for advertising purposes before, it can take quite some time before you’re confident about spending your money on an advertisement.
Of course, anyone can run an ad on Facebook - but not everyone has the skills or knowledge to run an effective ad.
Businesses who choose to do this on their own have to take the appropriate amount of time to learn Facebook’s best practices, rules and regulations, understand how to target your ideal audience, learn graphic design skills, and so much more.
However, if you choose to work with Facebook marketing partners, you don’t have to worry about any of that. You can skip right over the learning curve stage, and go right to running a beautiful and effective ad.
5. Facebook Marketing Partners Help Save You Time and Money
Did you know that, according to Entrepreneur, Facebook marketing is one of the fastest ways to make money?
Although this is true - that Facebook advertising can create tons of sales for your business in a short period of time - it only works if you have an effective ad.
Facebook marketing partners can work with your business to create effective ads. This will help you save money, as you will, ideally, make a great deal back from your ads.
It will also help save you time - which in turn saves money too. When you don’t have to worry about keeping up to date with updates, figuring out features, or learning how to use Facebook Ads Manager, you can focus on other important aspects of your job while your marketing team works on your ads.
When you hire Facebook marketing experts, you can focus all of your attention on your own work - ensuring you don’t spend valuable time and resources working for hours on ads that may not provide any leads.
Elevate Your Customer’s Facebook Experience
Stop The Scroll With Effective and attractive advertisements
Ready to work with Facebook marketing partners and reap all the benefits listed above - and more?
Relevantly provides advertising and social media marketing in the Kitchener area or beyond.
You can rely on the experts at Relevantly to help create an effective marketing solution for your small business.
Our team of Facebook advertising experts curates custom plans for every business objective.
We always use non-invasive strategies and intentional targeting - we strive to elevate your customer’s Facebook experience while inspiring them to take action.