Relevantly Facebook Marketing Services The
Southern Ontario region and beyond!
Today, we’re going to look at the various Facebook marketing services available for your business.
Did you know that 95% of marketers use Facebook, yet 60% of small businesses feel like their Facebook ads are failing?
We’ve run hundreds of ads for businesses both big and small across Southern Ontario and North America - we’ve learned a lot through the years!
This article looks at three important Facebook marketing services that your business could benefit from. Let’s get started now!
Facebook Marketing Services - Grow Your Business!
When you think about Facebook marketing, what’s the first thing that comes to mind?
Most likely, you think about a paid advertisement. That is a big part of Facebook marketing - but it’s not the only thing.
Facebook advertisements are an effective way to gain better brand recognition, increase your sales, and help create repeat customers.
According to Adespresso, 57% of consumers say that social media influences their spending habits - and of that 57%, 44% say that Facebook is the #1 influencer!
Simply running a Facebook ad isn’t enough, however. It’s important that your advertisement is carefully and effectively crafted. Of the ad examples below, which one would you be more likely to click on?
You probably chose ad #2 - it’s bolder, easier to read, and shows a delicious, mouth-watering brunch!
When you work with a Facebook marketing service company, they will not just create an ad - anyone can do that - they’ll help ‘stop the scroll.’
Stop The Scroll With Effective Advertisements
At Relevantly, we do more than simply create an image and hope for the best. Our Facebook advertising services including:
Professionally designed graphics: Keeping your brand colours and styles in mind
Eye-catching content: Crafting a combination of text headings and graphics to grab attention
Non-invasive selling: Ensuring the content you put out will make a positive impact on your customer’s newsfeeds
Intentional targeting: Creating an effective target audience to ensure only potential customers see your ads
Social Media Audits
When it comes to Facebook marketing, are you not sure where to start? Not sure what’s working already for you - and what’s not?
Through social media audits, you will find out why your results seem to fluctuate so much, what methods are working, which can be improved, and which can be removed altogether.
At Relevantly, our social media audits consist of:
Thorough evaluations of your online presence - including any existing ads your business has run
Follower analysis and follower growth
Current social media handles and accounts
Engagement rates across platforms
Competitor analysis, to see how you score in comparison to your local competition
A social media audit will help your Facebook marketers learn what works best for your unique business. That way, you can get consistent results.
Data and Analytics
Think of Facebook marketing as a three-step process. Step one would be your social media audit to determine what will work for your business.
Step two would be actually creating your ad, making a target audience, and running the advertisement.
Now, without a next step, there would be no follow-up. Although a social media audit can give you a good idea as to what will or won’t work, and an attractive ad with a great headline is likely to gain attention, it’s impossible to know exactly how an ad will perform - until it’s out there, running.
That’s why data and analytics should be the third, and in some ways, most important step in the entire process.
At Relevantly, we ensure that each ad is thoroughly analyzed after it’s completed. We also understand important statistics that will help gauge whether or not an ad was truly effective.
For example, one 24-hour ad we ran for a client had a lifetime budget of $200.00 and ended up with a $0.07 cost-per-click (CPC) result - which is significantly lower than the 2019 average CPC result of $1.86!
However, although a low CPC result is good news - it’s not the only thing that matters. Getting a ton of clickthroughs to your website is not particularly helpful if it doesn’t result in any sales!
Your Facebook marketing team should have the experience and knowledge to be able to analyze the results from each of your ads, present that information to you, and act on what they’ve learned.
why choose facebook marketing?
You likely ended up here because you searched ‘Facebook marketing services near me,’ or something similar!
However, you may still be wondering if Facebook marketing is right for you, or worth the investment.
If these are questions you have, continue reading below to learn more about why millions of businesses both large and small choose Facebook marketing every single day!
1. You can reach thousands of local customers on a budget
Everyone you know is probably on Facebook - or at least has an account. Did you know that there are 2.3 billion monthly users on Facebook? That means approximately 30% of the entire world is on Facebook!
In 2017, it was reported that Facebook had 23 million active Canadian users. So looking at Canadian stats, that means approximately 62% of Canadians are on Facebook!
With Facebook ads, your potential reach is huge. You have the ability to advertise to millions of people across Canada, and likely, thousands or even hundreds of thousands of local consumers.
2. facebook marketing is cost-effective for your business
Facebook marketing is one of the fastest ways to make money, and it is also one of the most cost-effective marketing strategies currently available.
An effective ad will typically have a low cost-per-click result. Not only that, but you don’t need a huge budget to run an ad that results in sales.
For example, a month-long ad with a budget of $600.00 could potentially result in up to 16,000+ website clicks!
Plus, when you work with a professional marketing team, they will ensure your target audience is as effective as can be - which means those website clicks will ideally result in sales, not just clicks.
3. facebook marketing provides two-way communication
Another advantage that Facebook advertising has over other forms is that it allows for two-way communication between customers and businesses.
For example, a poster, newspaper ad, or even a TV ad is one way - you present your information, and consumers view it (or they don’t).
Social media advertising allows users to like (or dislike), comment, and even share your content.
You get real-time feedback from the consumers you are targeting. You can see right away if your content connects with your user-base.
Stop The Scroll With Facebook Marketing Services!
Ready to get Facebook marketing services that work for your unique wants and needs?
Relevantly provides advertising and social media marketing near you - in the GTA, Kitchener, Waterloo, Southern Ontario, and beyond.
You can rely on the experts at Relevantly to help create an effective marketing solution for your small (or not-so-small) business.