Beth Moore

September 22, 2023

Case Study

Starbucks Marketing Strategy: A Case Study

Beth Moore

September 22, 2023

Case Study

From its engaging social media presence to creative in-store experience, the Starbucks marketing strategy has continuously adapted to the changing consumer behaviour and preferences by…

Beth Moore

August 21, 2023

Facebook Ads

How Much Does Facebook Advertising Cost in 2023

Beth Moore

August 21, 2023

Facebook Ads

How Much Does Facebook Advertising Cost in 2023

Learn about Facebook advertising cost in 2023, how Facebook ad pricing works, factors that affect cost, and…

Beth Moore

July 19, 2023

Digital Marketing

Digital Marketing for Small Businesses: Why is it Important?

Beth Moore

July 19, 2023

Digital Marketing

This article outlines the importance of digital marketing for small businesses by looking at: (1) What is digital marketing, (2) Inbound vs outbound marketing, (3) Why digital marketing for small businesses is important, (4) How to…

Beth Moore

June 21, 2023

Facebook Ads

Why You Should be Advertising Your Business on Facebook

Beth Moore

June 21, 2023

Facebook Ads

Why You Should be Advertising Your Business on Facebook

Interested in advertising your business on Facebook? If you’re undecided whether or not this is a good idea for your business, this article lists a variety of creative advertising ideas, as well as important terms such as target…

Beth Moore

May 26, 2023

Facebook Marketing, Instagram Ads, Facebook Ads

Instagram Ads vs Facebook Ads: Which is Better?

Beth Moore

May 26, 2023

Facebook Marketing, Instagram Ads, Facebook Ads

Instagram Ads vs Facebook Ads: Which is Better?

When comparing Instagram ads vs Facebook ads it is important to factor in the types of ads you can run on each platform as well as the pros and cons of each.

Beth Moore

April 20, 2023

Facebook Marketing

Sports Advertising on Facebook

Beth Moore

April 20, 2023

Facebook Marketing

Discover how to use Facebook for sports advertising, as well as why sports organizations need Facebook ads, why Facebook is a great place to advertise for sports teams, and what kind of ads...

Beth Moore

January 19, 2023

13 Facebook Ad Design Tips To Help Your Ads Stand Out

Beth Moore

January 19, 2023

13 Facebook Ad Design Tips To Help Your Ads Stand Out

These Facebook ad design tips will help you get started making your own ads, even if you don’t have design experience. These tips include: 1. Choose your ad format; 2. Get familiar with Canva; 3. Choose unique visuals…

Beth Moore

January 3, 2023

Are Online Social Media Audits Worth It?

Beth Moore

January 3, 2023

Almost every business can benefit from performing regular online social media audits to measure and improve their digital presence. Use Relevantly’s FREE audit tool to get an idea of how your business is performing online.

Profitworks Marketing

November 14, 2022

Case Study, Digital Marketing

Pupsocks Marketing Strategy Case Study: Cute Branding that Exploded into Sales

Profitworks Marketing

November 14, 2022

Case Study, Digital Marketing

The PupSocks marketing strategy aimed to take their simple, cutesy, giftable product, and make use of insightful digital promotion to develop their own digital virality. This case study reviews key examples of what PupSocks did differently, for example…

Profitworks Marketing

October 19, 2022

Case Study, Digital Marketing

Tesla Marketing Strategy: Digital Marketing & Traditional Word Of Mouth Advertising

Profitworks Marketing

October 19, 2022

Case Study, Digital Marketing

The Tesla marketing strategy emerged out of the century-old industry of automotive manufacturing, but their combined understanding of traditional advertising along with social media buzz has resulted in them becoming a household name. This case study reviews examples of this strategy where they…