Today, we’ll go over the best Facebook Ad examples of 2019.
At Relevantly, we have over 15 years of marketing experience and would love to share some of the best ads we’ve seen over the last year.
Here, you will find awesome Facebook Ads that will help inspire your own marketing strategy. Let’s get started!
Learn to create Facebook ads that will stand out!
The Best Facebook Ad Examples of 2019
The following Facebook Ad examples will show you what makes an effective ad and will help you brainstorm ideas for your own Facebook advertisements.
1. dont be a .commy - cira ad
Tip To Try: Use Humour
Humour often works to get the attention of viewers on Facebook. After all, you are competing with thousands of different ads, pictures and videos shared by friends, and status updates!
This ad by the Canadian Internet Registration Authority (CIRA) hopes to attract the attention of Canadian business owners with its funny imagery and stand-out tagline: “Don’t Be a .COMMY.”
2. make work better - slack ad
Tip To Try: Get creative to grab attention
Image source: Wordstream.com / Facebook Ad by Slack
Statistics often grab people’s attention - and so do interesting graphics and bright colours. This Facebook ad by Slack, an online team collaboration tool, combines these elements to create an awesome, attractive ad.
If you are looking for ways to attract new customers or get more clicks, try using a relevant statistic. Statistics are used in all types of ads - from car commercials to ads for dental products (“4 out of 5 dentists recommend it!”).
3. Your Cat on socks - pupsocks ad
Tip To Try: Focus On Your Target Audience
Did you know that nearly 80% of American shoppers have discovered retail products through Facebook? This ad shows just how easy it is to showcase an interesting product!
Not only that, but right on the ad, the user is given instructions on how to easily get this product for themselves using a 3-step process.
This ad answers the user’s question before they can even ask it, which can be an effective way to get more clicks and in turn, more sales.
This kind of ad is also a great example of intentional targeting - if you only target cat owners, you will be much more likely to get a sale!
4. carousel bracelet ad - pure vida ad
Tip To Try: Consider carousel ads
Image source: Sproutsocial.com / Facebook ad by Pure Vida Bracelets
Carousel ads are an amazing way to attract attention and get users to scroll through your products - almost like a simple online catalogue.
In this Pure Vida Bracelets carousel ad, all of the images are high-quality, attractive, and sure to catch the attention of anyone who loves jewellery.
Not only that, but the ad is simple, and includes only a single text sentence - in many cases, shorter is better!
5. coffee video - national geographic ad
Tip To Try: Don’t Shy Away From big issues
Image source: Facebook Ads Library / Facebook ad by Nat Geo & Nespresso
This video advertisement by National Geographic and Nespresso plays on the focus on climate change to pique interest - the mention of your carbon footprint, and a hint that the user can do something to lessen their impact.
Video ads are one of the most effective forms of Facebook Advertising. As well, more and more consumers care about making ethical purchases.
According to Forbes, 88% of consumers want companies to help them make a difference. So, showing that your brand cares about big issues like climate change, recycling, and sustainable living can attract new customers.
6. Cooking Video - Bon Appetit Magazine Ad
Tip To Try: Make Your Ads Feel Natural
We mentioned that video ads are effective, and what better way to capture Facebook users attention than with a how-to cooking video?
Brands such as Tasty made the News Feed recipe/cooking video popular. If your business falls within the food industry, you can capitalize on this format and make your own video!
Since most people don’t go on Facebook with the intention of shopping, creating ads that look and feel natural in the News Feed is key!
7. get a doctor to you - heal ad
Tip To Try: be informative
Image source: Wordstream.com / Facebook Ad by Heal
Not sure if your particular business will benefit from Facebook Advertising? This great ad is the perfect reminder that Facebook ads can be effective across all industries - including health care.
This informative ad has everything you need - pricing information upfront, a brief description of the service offered, and best of all, it has the name power of CNN behind it!
A quote from a big name or brand can do wonders for your business. If you have that on your side, consider using it in an ad.
8. foodie finds - ontario travel ad
Tip To Try: partner with related companies
Facebook Ad by Ontario Travel
The interesting thing about this ad is that it is being run by Ontario Travel - but the link takes you to the LCBO website!
This ad shows that you can be creative when partnering with other companies. If you want to showcase a related product or service with another company you work with, go for it!
You don’t always have to link to your own website or services/products. Sometimes, it may serve you better to pique interest with an engaging video that is more likely to get shares, likes, and comments, even if it was made by a partner.
9. gallery ad - stratford chefs school ad
Tip To Try: Consider gallery ads
We’ve featured single image ad, video ads, carousel ads and now…a gallery ad!
Sometimes, a single image just doesn’t cut it - but a carousel ad may not be the right choice either, especially if you have both wider and square images.
This ad features testimonials, beautiful imagery, and lots of smiling people. When possible, it’s always a good idea to include pictures of people in your ad. Try to avoid stock photos as well.
10. Choose Your Hero - Hearthstone Ad
Tip To Try: don’t be too “salesy”
When it comes to Facebook advertising, SproutSocial put it well: “The ultimate goal of any ad is to, well, not feel like a sales pitch.”
This ad for Hearthstone, a free online video game, doesn’t feel like a sales pitch at all. In fact, it simply tells you to choose your hero and start playing!
This ad is effective because it has a clear call to action, it is not “salesy,” and it includes high-quality imagery that is sure to catch the attention of those who may already be interested in video games or the Hearthstone franchise but haven’t started playing yet.
11. Americans are missing out - narcity ad
Tip To Try: Make great content, aim to be “suggested!”
Often times, the best Facebook ads aren’t advertising a product or service at all. Instead, they are simply promoting an article or blog post that is likely to catch users’ attention.
This post by Narcity Canada was not even technically a sponsored ad - it was “suggested for you” by Facebook.
Facebook will often suggest high-quality content that is similar to posts you’ve interacted with in the past.
So, if you post content that is likely to catch people’s attention to gain comments and shares, Facebook might do the work for you and start sharing it with users!
Create High-Quality, Engaging Ads With Relevantly!
At Relevantly, we understand that investing in Facebook Advertising might feel overwhelming.
This is especially true for smaller businesses that may not have the time or the know-how to manage digital advertisements.
That’s where Relevantly comes in. At Relevantly, we help you take control of your online presence by creating an effective Facebook marketing strategy, running attractive and engaging ads, and analyzing the results.
You can sit back and relax while we do all the hard work for you. And who knows, maybe one day your ad will end up on a listing similar to this one!
We service cities across Southern Ontario including Hamilton, Kitchener, Waterloo, and beyond, as well as businesses across Canada and the United States.
