Facebook Services Kitchener
Get top-notch Facebook Services in Kitchener with Relevantly
If you’ve ever dabbled in Facebook marketing or advertising, you probably know just how quickly (and frequently) the Facebook marketing landscape changes.
Many small businesses simply don’t have the know-how or the time to constantly keep up with all the changes.
That’s why working with Facebook advertising professionals to do it for you is one of the best things small business owners can do.
Having a plan set in place to ensure you and your business stay up-to-date regarding all things advertising is one simple thing you can do to help your business succeed.
Continue reading below to see the top 4 benefits of choosing Facebook advertising. Or, you can contact the team at Relevantly to learn more!
Top 4 Benefits Of Facebook Advertising
#1 - Easy To Reach Your Target Audience
Did you know that 57% of consumers say that social media influences their spending habits? And of that 57%, 44% noted Facebook as the most influential social media platform.
An advertisement such as this example may target users who included dog or pet-related stores, items, or activities in their interests
With this in mind, now think about just how many people use Facebook - the most recent statistics estimate over 2.5 billion people, with an estimated 2.3 billion active user count!
Even in smaller cities, Facebook advertising has the potential to reach tens of thousands of potential buyers in your area - we’ll go over this a bit more in the point below.
#2 - Facebook Advertising is Cost-Effective
Facebook advertising is one of the most cost-effective ways to reach thousands of people on a daily basis. Let’s take a look at this example ad below. The parameters we included were:
Men and women aged 25 - 50
Located within 50 miles of Kitchener, Ontario
Ad runs for one months (June 11th - July 11th)
A lifetime budget of $600.00
We input this data into Facebook Ads Manager, and it came up with our “Estimated Daily Results.”
It estimated we would get between 1,000 to 6,000+ daily reach (unique users who saw our content) and 88 - 549 landing page views (users who clicked our ad).
For just $20 per day, this ad has the potential to reach over 180,000 people
Keep in mind, these numbers are estimated daily results. Considering this hypothetical ad is set to run for an entire month, even if we look at the lowest reach numbers, we can assume that it will reach over 30,000 unique viewers.
If we look at the higher end, Facebook estimates this ad could reach over 180,000 people all within 50 miles of Kitchener, Ontario.
That means over 180,000 people will see your ad and get to know your company’s name - creating better brand recognition.
Looking at the estimated daily landing page views, even if you were to get 88 views per day, that is 2,640 visitors in just one month.
If we look at the higher end of 549 daily clicks, that’s 16,470 visitors in a single month! All for $600.00 in total (which comes out to just $20 per day).
#3 - Facebook Advertising Provides Fast Results
As you can see from the statistics above, as soon as you launch a Facebook ad, you can expect to start bringing in traffic to your site. In fact, according to Entrepreneur, it’s one of the fastest ways to make money.
Results will often occur within the fist few hours of your ad being launched, and will continue throughout the duration it runs.
Why do Facebook ads get such quick results? Well, it partially has to do with the sheer number of people who are active on Facebook! It also has to do with proper targeting and strategy.
If you launch an ad without any restrictions, you may get traffic to your website…but it could be people from anywhere in the world!
In order to get traffic that results in sales, careful targeting is important. Fortunately, with Facebook, it’s easy to advertise only to your target demographic.
#4 - Facebook Advertisements Provide Measurable Data
If you are looking for ways to analyze your results - fear not! Facebook provides marketers and business owners with a great deal of data for each ad you run.
Below, we can see just some of the results from a two-day ad we ran with a lifetime budget of $200.00.
Results from a two-day advertisement
This particular ad received 2,677 link clicks (i.e. landing page views) and reached over 28,000 users in just two days. It also cost just $0.07 per click (which is much lower than the 2019 average of $1.86 per click).
From this data, we can assume the ad was fairly successful - at least in terms of getting clicks to the website.
When working with ads, you (or your marketing team) will also want to look at the sales generated from each ad. For example, if the ad above didn’t generate any sales at all, these seemingly good results would actually not be as good as they seem!
This is another reason why it’s important to work with social media marketing professionals - they’ll be able to properly analyze data, even when it may be misleading.
Why Work With Relevantly For All Your Facebook Services in Kitchener
At Relevantly, though we service clients from all over North America, we are centrally based out of the Kitchener-Waterloo area.
This means we have a unique understanding of the challenges that small businesses in Kitchener face - as well as solutions we tailor to your company’s needs.
All of our social media and Facebook marketing services include:
Non-invasive selling - Advertisements often have a bad rap. However, we are dedicated to creating content that has a positive impact on your target market, rather than detracting from your viewers’ newsfeeds or annoying your potential customers.
Tracking and reporting - As you learned above, tracking, analyzing and reporting are all important parts of Facebook advertising. However, tall of this can take up a lot of time! At Relevantly, we do all the work for you. We take the data we collect and test new ideas to optimize your ads and maximize your budget.
Eye-catching content - All advertising - but especially social media advertising - should be focused on creating high quality visual and written content. Our team is dedicated to creating eye-catching images and attractive content your viewers will love.
Intentional targeting - At Relevantly, we work with you to determine your target audience. We want to ensure you are getting the most out of your ads, and we understand that one of the best ways to do that is through intentional targeting.
Work With Relevantly Today!
Are you are looking for Facebook services including advertising and social media marketing in the Kitchener area or beyond, you can rely on Relevantly to help create an effective marketing solution for your small business.
Our team of Facebook advertising experts curates custom plans for every business objective. We always use non-invasive strategies and intentional targeting - we strive to elevate your customer’s Facebook experience while inspiring them to take action.
