Facebook Marketing Course
At Relevantly, we have over 15 years of digital marketing experience, and we are excited to offer our Facebook Marketing Course to small businesses across the GTA, Ontario, and beyond. To learn more about our course, click on the section you’d like to know more about below, or contact us now.
What To Expect
Our Facebook Marketing Course has been designed to help you make the most of your digital marketing budget. We have worked closely with a wide range of small businesses - from local contractors to non-profits -and for each one, we help business owners create the best ads for their unique audience.
Our Facebook Marketing course will teach you how to help your business to stand out among the others by creating effective, high-quality Facebook ads that target the right audience in your service area.
This Facebook ads training course focuses on a wide range of topics, such as
Facebook Business Manager training
How to use the Pixel
Creative design tips
How to create your target audience
How to design an effective landing page
And so much more!
This course is ideal for any small business who needs help getting started with their social media marketing strategy, but would like to do the rest in-house.
Course Requirements
Prerequisites: None! We do not require any level of previous marketing training or experience to participate in our Facebook Marketing Course. This course is beginner friendly.
Tools Required: In order to complete this course, you will need access to the internet and a computer that is capable of making calls. Our course is offered 100% remotely, so a strong internet connection is required in order to get the most out of our course.
Course Content
Relevantly’s Facebook Marketing Course is designed to help small-medium sized businesses. Our course helps provide businesses with the knowledge they need to effectively manage and advertise their own business on the Facebook platform.
Our unique Facebook Ads Training Course includes eight 30-45 minute training sessions.
1. FACEBOOK ADS MANAGER SET-UP
3. USING FACEBOOK ADS MANAGER
5. FACEBOOK AD CREATIVE
7. MEASURING & REPORTING
2. OVERVIEW OF FACEBOOK ADVERTISING TAB
4. FACEBOOK AD STRATEGIES THAT WORK
6. CREATING FACEBOOK LANDING PAGES
8. FINAL REVIEW & CONFIRMATION
We offer flexible training times and are happy to work with your unique schedule to book times that work best for you and your business! Our training topics include:
Pros & Cons
When it comes to Facebook Marketing, there are a few different options you have: outsource your digital marketing to a third party company, train your own staff to do it, or hire a new digital marketer for your team.
Here, we’ll go over the pros and cons of each option to help you best select what is best for you and your company.
Top Pros:
Often have significant marketing experience
Can dedicate many hours per week to work on your marketing
Always up to date with industry changes
No need for you or your staff to add more tasks to your plate
Top Cons:
Can be a more expensive option up front (but a good company will get you an excellent ROI!)
May require some research to ensure you work with a reputable company
Top Pros:
Allows for experts to help get your strategy going
Empowers existing staff to try new things
Staff already know your company culture, lingo, etc.
May be “the best of both worlds”
Top Cons:
If a new problem arises, staff may not know how to handle it if it was not in training course
Staff may require ongoing support and training as they do not have as much experience
Top Pros:
Allows you to select the best candidate for the position
Will (ideally) have years of experience with marketing
May be able to train and help other staff members
Top Cons:
Time it takes to train a new employee at the company may be significant
New hire may take time to learn and understand company culture
Did you know that Relevantly also offers full service digital marketing solutions?
Why Choose Relevantly
At Relevantly, we are excited to work with you and your company to help you develop the absolute best Facebook Marketing strategy for you, your budget, and your business.
Still not sure if this is the right course for you? Here are some reasons why you should work with us:
We’re a small business too: We know small businesses because we are a small business. When you sign up for our course, you will get to speak directly with our experienced team members. We do not outsource any of our work; you will get to work closely with the Relevantly team; a team that understands the importance of small businesses. Let’s grow together!
We have years of experience: At Relevantly, we have over 15 years of digital marketing experience, from SEO to social media advertisements across all platforms. We have watched the digital marketing landscape change and change again, and we can help you prepare for the changes that will happen in the future too.
We respect your budget: We understand that small businesses may not have an unlimited budget. We work closely with you to determine what is possible under your budget, whether that is $20.00 a month to spend, $200.00 a month, or $2,000.00 a month!
If this sounds like something you are interested in, we are excited to work with you!
Free Resources
Now that you know more about Facebook Marketing training, we want to help you get started by providing some links to amazing free resources we have created or found! Check out the list below.
